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Features

Remember my name. Why aren't there more famous copywriters?

by Magnus Shaw. Almost 2013 and the general appetite for celebrity displays no signs of abating. Not only do we have a voracious interest in those who are famous, but we're carrying an insatiable hunger to be well-known ourselves. Forget...

Posted by: Creativepool
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Features

Good Copy, Bad Copy

Website: www.goodcopybadcopy.co.uk Twitter: @goodcopybadcopy Facebook: facebook.com/dorisandbertie When did you start out blogging? According to my archive, October 2006. I can’t believe it’s been that long! How did you choose your blog...

Posted by: Creativepool
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Features

Blog of the week

Blogs that you want to know about! There are some fantastic creative blogs out there that you must check out! We are bringing these blogs to one place so that you know where to find the best new and established bloggers. Find out what these blogs are...

Posted by: Creativepool
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Features

Spotlight - Henry Stuart - Photographer

I have never received even one hour of training in photography, web design or programming and I make my living out of putting the three together. Creativepool caught up with Henry at Tower Bridge to talk about a lack of training, dodgy ankles and,...

Posted by: Creativepool
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Features

Happy birthday, SMS!

by Ashly Morrison. Today marks the 20th birthday of SMS (Short Messaging Service), or the 'text', as it's more commonly known. Last year, we in the UK sent 39.7 billion of them. In a country of roughly 62 million people, that's a pretty...

Posted by: Creativepool
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Inspiration

CP Loves... Berlin's East Side Gallery

by Ashley Morrison Understandably, a lot of people hate graffiti, mainly because it takes the form of the pointless defacement of public or private property with little more than large and ugly "tags," carried out by people who are - usually -...

Posted by: Creativepool
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Inspiration

CP Loves... Genius of the mainstream. Tony Scott remembered.

by Magnus Shaw A little over a day ago, Tony Scott - the renowned film and advertisement director - jumped to his death from a bridge in Los Angeles. The details remain unclear but he may have been diagnosed with an inoperable brain tumour. Scott...

Posted by: Creativepool
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Workshop

Opinions - Doing bird. Should Twitter be policed?

by Magnus Shaw In the early hours of this morning Dorset police arrested a 17-year-old boy. It's alleged he sent a tweet to Olympic diver Tom Daly which read "You let your dad down I hope you know that." Daly had finished fourth in the Men's...

Posted by: Creativepool
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Inspiration

CP Loves... Farewell The Word Magazine

by John Fountain I've been a subscriber of The Word since 2003. Forget any other music, arts or entertainment magazine, this was the one that I wanted to read. But sadly now this brilliant magazine created by David Hepworth and Mark Ellen has gone...

Posted by: Creativepool
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Workshop

Opinions - A wake-up call for copywriters

by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...

Posted by: Creativepool
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Workshop

How to...Don't just stand there, make your own Olympic Torch

by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...

Posted by: Creativepool
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Workshop

Opinions - Dead heat. Why The Exclusives is unfair on us all.

by Magnus Shaw Perhaps we shouldn't expect anything more from ITV2 - after all, this is the home of Celebrity Juice, Life On Murrs and The Only Way Is Essex. But while those shows may grate and irritate, they manage to avoid devaluing and...

Posted by: Creativepool
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Inspiration

CP Loves... Heads up. The best advertising headlines in the world?

by Magnus Shaw For a jet propulsion lab brochure: "What we do isn't rocket science. Oh, hang on ...". For Sainsbury's: "We say 'hello' to good buyers". A recruitment ad for security guards: "Who says you can't have a successful career after the...

Posted by: Creativepool
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Leaders

Great British Design

As the Olympics and the Jubilee draw closer there is an ever increasing sense of patriotism and British pride emulating from all around. The V&A are marking the event in their own intriguing way by staging a major exhibition entitled 'British Design...

Posted by: Creativepool
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Features

What's the problem with the Big Fat Gypsy Weddings campaign?

This week Channel 4 has attracted considerable attention. Its high-profile, much discussed ‘documentary’ strand Big Fat Gypsy Weddings has returned to a big fat viewing audience and water-cooler debate over the style merits of pineapple...

Posted by: Creativepool
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Features

Less than meets the eye

We've been spoilt. The delights of the modern media have ruined us. Our predecessors would have little or no idea what a polar bear was, let alone be presented with the vision of one giving birth to unbelievably sweet baby polar bears. But now, we...

Posted by: Creativepool
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Features

Damien Hirst and plagiarism

Today we live in a copy and paste world where it's acceptable to take someone else's idea and use it for our own benefit. Some say it's not plagiarism, it's a homage, a way of paying respect to the greats who came before. Others say it's just lazy....

Posted by: Creativepool
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Inspiration

Bjork, Biophilia, apps and the revolution.

September 27th will see the release of Bjork's highly acclaimed new album Biophilia' which looks to be her most ambitious work to date. Not one to work within the normal boundaries of being a musician, Bjork has taken on the worlds of nature, science...

Posted by: Creativepool
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Features

Celebrity endorsements: can they really be that desperate?

There's nothing new about celebrities lending their name to a product in exchange for a fat wad of cash. Or, less frequently, because it's just out-and-out cool. James Bond will forever by synonymous with Aston Martin and Omega watches. There's even...

Posted by: Creativepool
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Features

Rob Lowe just looked right at me!

For me, going to the cinema is often a slightly nervy business. When I go, I go because I like to see films on big screens with big sound how they're meant to be seen. I certainly don't go for a meal of slimy hot dog, popcorn, Revels and Coke, for...

Posted by: Creativepool
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Features

Meet Andy Hayes (Part 1)

Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...

Posted by: Creativepool
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Features

Meet Rishi Dastidar

Rishi Dastidar is a copywriter for ad agency archibald ingall stretton. When he's not doing that, he pretends he's a digital native at his blog Being Beta. When hes not doing that, he pretends he's a poet. And when he's not doing that, he sits on the...

Posted by: Creativepool
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Inspiration

iCame, iSaw, iBought. Now I'm iHooked.

There may be "an app for just about anything", but have we gone a bit nuts over the iPhone? Boys with toys. A bit of a generalisation, as rhyming adages go, but one which I think is more true today than ever before. No matter how old I get (and...

Posted by: Creativepool
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Workshop

Intercepting the genius loci for Campari #BehindTheBrand

Robilant is a branding studio operating from the heart of Milan, capital city of Italian design. Last year, they worked on designing a new identity and packaging for Campari, paying homage to the brand's Milanese heritage, referencing the city's...

Posted by: Creativepool Editorial
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Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
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Industry

Annual 2022- Who will see your work this year?

Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...

Posted by: Creativepool
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Industry

How VMLY&R Italy made coffee smart with Amazon and Alexa | #BehindTheIdea

Everything is smart these days, from your washing machine to your vacuum cleaner. Many anticipate a new era of the Internet, where networks, data and computers will be embedded into our domestic appliances. Then why shouldn't we make our coffee...

Posted by: Creativepool Editorial
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Inspiration

Stories beyond video editing | #MemberSpotlight

It makes sense for a lot of creative professionals to see themselves as builders or architects. Essentially, that is what we are doing: building narratives, telling stories, working with structures and raw materials to make something greater. This is...

Posted by: Creativepool Editorial

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