Displaying 1 - 36 of 3424 results
In a world where sustainability campaigns often feel distant and impersonal, Anya Parakh, a Graphic Designer at Shape History, set out to change the narrative-literally. Tasked with inspiring North London residents to reduce their use of single-use...
Posted by: Creativepool Editorial
In today’s oversaturated market, countless new brands emerge daily, yet only a select few possess the potential to become tomorrow’s icons. While many newcomers play it safe, blending into a sea of sameness, a handful of brands are taking...
Posted by: Social Chain
As a distinguished Design & Art Director, Mirna Pticek's work is a testament to the power of authenticity, where every project reflects a deep connection to place, culture, and identity. Whether crafting the visual identity of luxury hotels in...
Posted by: Creativepool Editorial
Laura Stein, Chief Creative Officer at Bruce Mau Design, boasts a career marked by a unique blend of artistry, collaboration, and a deep understanding of brand identity. In this insightful interview, she takes us behind the scenes of her role,...
Posted by: Creativepool Editorial
In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...
Posted by: Creativepool Editorial
Rabatho Laka’s journey from a young cartoon enthusiast to an acclaimed Art Director at Machine, part of the prestigious Publicis Groupe, is nothing short of inspiring. With roots in Johannesburg and a creative process that blends maximal...
Posted by: Creativepool Editorial
A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...
Posted by: Greg Zakowicz
Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...
Posted by: Creativepool Editorial
Build a brand to last 100 years. That’s the dream. When challengers and upstarts put together their proposition, they think about how to create equity that outlives its makers. But what do you do when that dream comes true? And what challenges...
Posted by: Social Chain
Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...
Posted by: Creativepool Editorial
Plastic Free July encouraged us to reduce single-use plastic waste every day over the course of the month. The world has a packaging problem. Around a quarter of global plastic waste, for instance, is down to packaging, and manufacturing plastic...
Posted by: PA Consulting
Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...
Posted by: 33Seconds
Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...
Posted by: Creativepool Editorial
Google's recent decision to delay the phase-out of third-party cookies in Chrome until 2025 has significant implications for marketers. This extension provides both opportunities and challenges as the industry adapts to the evolving landscape of...
Posted by: Benjamin Hiorns
Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...
Posted by: The Darnell Works Agency
Meet Charlotte Black, the dynamic Executive Director of Strategy at Saffron Brand Consultants. With a diverse background that blends business acumen with creative flair, Charlotte leads a global team dedicated to crafting innovative brand strategies....
Posted by: Creativepool Editorial
In the vibrant world of advertising, where creativity meets technology, a remarkable project for Postobón, Colombia's leading beverage company, stands out. Tasked with creating a liquid identity for five distinctive brands-Colombiana,...
Posted by: Creativepool Editorial
In the dynamic landscape of business, a Business Development Manager (BDM) is crucial for driving growth, identifying new opportunities, and building strong client relationships. Whether you are a startup or an established company, finding the right...
Posted by: Creativepool Editorial
Alexander Mikhaylov, the Senior Illustrator at Surfshark, has an inspiring journey that began with school sketches and led to a successful career in illustration. Based in Vilnius, Lithuania, Mikhaylov's extensive portfolio includes work in icons,...
Posted by: Creativepool Editorial
Run For the Hills, the award-winning design house specializing in interiors and branding, is now the go-to for edgy and cool branding. This month, they’re unveiling their branding work for a family law company, Burgess Mee. Typically, branding...
Posted by: Benjamin Hiorns
Welcome to our exclusive interview with members of the SOKO team Mariana Cordeiro, Head of Strategy & Data, and Nayara Lima, Creative Leader. We’ll be delving into the creation of a landmark campaign for Dove, commemorating the 20th anniversary...
Posted by: Creativepool Editorial
The journey of advertising from print to digital media is a fascinating tale of innovation and adaptation. It reflects broader technological advancements and shifting consumer behaviours. This evolution has transformed how businesses reach their...
Posted by: Benjamin Hiorns
In the dynamic world of creative studios, SLAAAAASH stands out as a beacon of innovation and excellence. Founded by Franco-Swiss partners Valentin and Hadrien, this Singapore-based company has redefined the standards for small and medium creative...
Posted by: Creativepool Editorial
Today, we kick off the week by interviewing Fernando Ortiz Ehmann, the Global Principal at Saffron Brand Consultants. With an illustrious career in branding and a keen eye for innovative solutions, Fernando has been at the forefront of transforming...
Posted by: Creativepool Editorial
In this insightful interview, we dive deep into the professional journey of Kimi Gilbert, a Managing Partner at Future Factory, a leading business development consultancy in London. With a career that spans over a decade at Future Factory, Kimi...
Posted by: Creativepool Editorial
I've been rejected more times than I can remember. It doesn't get easier. And I've been trying to figure out how best to cope with it, get over it and move on. Rejections in my world come in all shapes and sizes. Film festival rejections are very...
Posted by: Stephan Bookas
In our latest interview, we sit down with Paul Power, a Freelance Director based in Dublin, Ireland. Paul's path into the creative industry is as unique as his approach to filmmaking, shaped by a diverse background and a passion for...
Posted by: Creativepool Editorial
As a beer drinker for most of my adult life, I’ve seen a decipherable shift in the culture. 20 years ago, craft beer was effectively non-existent and the only real alternative to your boilerplate lagers was either Guinness or flat, brown water....
Posted by: Benjamin Hiorns
This week, we sit down with Michael Crosbie, Associate Creative Director at MSL, to discuss PUMA's Voices of a RE:GENERATION initiative, launched in April 2023. This innovative program engages four Gen-Z voices in PUMA's sustainability practices,...
Posted by: Creativepool Editorial
Nostalgia is an increasingly powerful tool in world that seems to be getting darker by the day. For advertisers, it offers a unique and compelling way to forge emotional connections with audiences and today, we’re lucky enough to hear from...
Posted by: Creativepool Editorial
Celebrated portrait photographer Tom Oldham has launched his latest project, ‘The Hopefuls,’ aimed at addressing the widespread political disillusionment among first-time voters in the UK. This powerful project aims to capture portraits...
Posted by: Creativepool Editorial
In the ever-evolving world of craft beer, Brooklyn Brewery has established itself as a dynamic and iconic brand. With nearly four decades of history and a portfolio of characterful sub-brands, the time had come to unify its brand identity globally....
Posted by: Creativepool Editorial
Sustainability is a contract, no one party is responsible. It’s a collaboration, a cooperative space, an industrial-commons. Truly sustainable brands and events might be a utopian future but right now the challenge is teaching all brands new...
Posted by: Seen Presents
This week, we sat down with two talented service designers from global innovation company Designit, Mimi Fuentes and Linn Cowie-Sailer, to delve into their pivotal role in the impactful ‘Silence Hurts’ campaign. This initiative, a...
Posted by: Creativepool Editorial
The world of advertising has not always been seen as the (mostly) fair and inclusive industry it tries to be today. In fact, even today women only hold around 29% of leadership roles among the top ad agencies but that’s somewhat offset by the...
Posted by: Benjamin Hiorns
There’s a tendency to look back over history and only remember the bad times. After all, if we don’t learn from our history, we’re doomed to repeat it, right? But surely there’s something to be said for remembering the good...
Posted by: Benjamin Hiorns
