Displaying 1 - 36 of 121 results
How did you get into the industry? I have always been interested in popular culture. Starting with comics, magazines, films, music etc I was good at art in school and started designing (fictional) album covers at an early age at school. In...
Posted by: Creativepool Editorial
Furthering our partnership with the Dubai Lynx International Festival of Creativity in its 10th year, Creativepool Founder Michael Tomes (trying on his best German accent) sat down with Sapient Nitro's Continental European ECD Christian Waitzinger...
Posted by: Creativepool
Tesco Mobile recently released the second film of the It Pays to be Connected campaign with BBH, Parent Posse. In the second film of three, Mum Flora describes what it’s like to be on a group chat with other parents, which she joined 8 years...
Posted by: Creativepool Editorial
This week, I had the pleasure of speaking with Chloe Christian and Olivia Dowd, the brilliant co-directors behind the powerful new production GRILLS, which is set to headline The Camden Roar Festival at Camden People’s Theatre from Tuesday,...
Posted by: Benjamin Hiorns
Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been...
Posted by: Novagram
As we all know, the creative industries thrive on the principles of diversity, open expression, and global collaboration. These are not principles even the most ardent supporter of former president Donald Trump would ever align him with and with the...
Posted by: Benjamin Hiorns
Cat How, Founder & ECD at How Studio, takes us through how their rebrand for energy services provider Hometree saw us redefine their verbal, and visual identity as well as website; with a brand idea ‘Transition Companion’, that showcased...
Posted by: Creativepool Editorial
Cancel culture is a funny thing. It’s all well and good to declare yourself a scion of virtue and leap to the gallows with torch in hand whenever a new celebrity is outed as a sexual criminal but what happens when the source of the (in this...
Posted by: Benjamin Hiorns
Artificial intelligence (AI) has soared back into the spotlight. Although still only used by 15% of UK businesses, its rising real-world applications are sparking global attention; most obviously the lightning fast evolution of generative AI, in the...
Posted by: VidMob
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
Easter is traditionally a time for family, friends, tradition, and eggs. Lots and lots of eggs. But for advertisers, it's also an opportunity to flex their creative muscles and capture the spirit of the holiday. From chocolate bunnies to egg hunts...
Posted by: Benjamin Hiorns
Every year, as Q4 draws to a close, we scan the luxury futurescape for up-and-coming markets and macro trends that we believe expose the crucial spaces top brands need to innovate within over the coming year and well into the PCE (post-COVID era). A...
Posted by: Matter Of Form
In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...
Posted by: Creativepool Editorial
For this week’s behind the idea feature, we’re focusing on a playful little campaign from leading pet care brand Hartz and their creative and media agency of record, Cutwater for Delectables, the wet cat treats. The "Deliciously...
Posted by: Creativepool Editorial
Blue Monday is more than just a seminal song by New Order, it’s also (supposedly) the saddest day of the year. Now, personally, I’ve always found every Monday in January equally bleak. Indeed, I feel significantly more downcast today (the...
Posted by: Benjamin Hiorns
Yext describes itself as “the Answers company that’s on a mission to empower every company in the world to provide authoritative answers to every question about their organisation.” It achieves this by using AI to collect and...
Posted by: Creativepool Editorial
The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...
Posted by: Creativepool Editorial
Plant-based snack brand Harvest Snaps and digital creative agency of record Cutwater have teamed together to bring to life a music-driven TikTok branded effect designed for college students throughout the US. The branded effect, entitled “Snap...
Posted by: Creativepool Editorial
I missed posting yesterday after spending the weekend on a bicycle, with a camping stop between days (and Monday was a bit of a right-off {write-off?} as a result of all that physical effort.) Consequently my screen-time took a bit of a hit, for...
Posted by: Richard
RedLeg Rum, one of the UK’s fastest growing rum brands, has released its first ever TV campaign to introduce the brand’s mascot - the RedLeg Hermit Crab. The campaign creative by scaleup advertising specialists °Small World and...
Posted by: Creativepool Editorial
After two years of lockdowns and entering an unprecedented cost of living crisis, it’s time to make suicide prevention a national priority again, to make the conversation inescapable, ensure action, and prevent suicide. “The Last...
Posted by: Creativepool Editorial
Christian Lund, Co-Founder at Templafy, discusses how outdated legacy tech is getting in the way of brand reputation, productivity, employee happiness and revenues. Content is - and always has been - a critical business asset. No one knows this...
Posted by: Creativepool Editorial
For this week’s member spotlight, we’re focusing on a freelance graphic designer and illustrator that’s managed to hold onto one client for almost 40 years. William Webb has worked on everything from mural painting and portraits in...
Posted by: Creativepool Editorial
For time immemorial, human beings have enjoyed putting things into their bodies that are bad for them. It’s why the McDonald’s arches are as recognisable as the Christian cross. Advertisers have always known this and have been peddling...
Posted by: Benjamin Hiorns
From Greek philosophy all the way up to The Matrix, people have always been fascinated with the nature of reality, and now the metaverse is creating a brand new one. It’s a concept that’s been building momentum since it was first...
Posted by: Yonder Consulting
It’s been a year of great recovery for the creative industries, but still not quite one in which everything was as opened up as we hoped. With so many creative professionals left at home with their own imagination, you can bet that the most...
Posted by: Antonino Lupo
Based along the East Coast of the United States, Artist Adam Niklewicz lives in Connecticut with his wife and dog, crafting wondrous illustrations for a number of different clients around the world. Interestingly, Adam believes he would also make an...
Posted by: Creativepool Editorial
As the Head of Design at Whitespace Creative, Ted Vesania identifies having reached an international client base as one of his greatest achievements, but we know that in truth there is much more he should be proud of. A simple look at his works...
Posted by: Creativepool Editorial
When you look at the history of product design and the greatest innovations of all time, it’s hard to ignore how a large amount of incredibly amazing inventions have all started popping up rather recently. The golden age of innovation and...
Posted by: Antonino Lupo
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...
Posted by: Antonino Lupo
After the release of Hyundai's electric vehicle, IONIQ, the brand wished to make a bold statement to show the power of electric and how it can empower people to become the change they want to see in the world. The result of their partnership with...
Posted by: Creativepool Editorial
You keep looking at the clock waiting for your day to end. The thought of Monday mornings just won’t let you enjoy your weekends. You can’t wait for the next day off - even if you just spent an entire week on leave. We’ve all been...
Posted by: Antonino Lupo
Sven Lehmann first approached the wonders technology with a PC with a 45-megabytes hard drive. He used to play DuckTales on it. Now Sven and his company, yolo films, are shooting films from remote, without the need for the crew to be physically...
Posted by: Creativepool Editorial
Indigo Design Award is thrilled to announce our shortlisted 2020 design winners in all areas from Best Graphic Design to Games and Discovery of the Year. We spent the past year scouring the globe for the best in visual design from jaw-dropping...
Posted by: Indigo Design Award