Displaying 1 - 36 of 43 results
Right when you start thinking that creativity cannot be pushed any further, there will always be a campaign such as this one by Cheil Central America ready to amaze any advertising professional out there. The Nature of Plastic was born out of a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed, unveiling some of the most exciting projects and companies in the history of Creativepool. Following a challenging year for the industry, a lot of the award-winning work was focused on inspiration and...
Posted by: Creativepool Editorial
Nicolas ‘Nico’ Perez is an ambitious, ‘ideas-first’ bilingual Creative Director and Copywriter from Chile with 10 years of experience working in different countries and creating integrated campaigns for major brands like...
Posted by: Creativepool Editorial
BrandOpus - Blue Dragon Blue Dragon has unveiled a bold, vibrant new brand and packaging range, created by BrandOpus. Founded in the 1970s, Blue Dragon were pioneers in introducing traditional Asian flavours to the UK market. In the 40 years since,...
Posted by: Creativepool Editorial
Among the various consequences of Covid-19, travel restrictions were the one that left us the most with an insatiable yearning for adventure. As audiences around the world felt the need to reconnect with nature and adventure, the Jeep brand...
Posted by: Creativepool Editorial
Johnson Banks - Mozilla Mozilla has unveiled its new branding as a logo incorporating the “://” code used in internet urls, the result of an open-source redesign project completed with the public’s feedback. The final design was...
Posted by: Creativepool Editorial
Tham Khai Meng, Ogilvy & Mather Worldwide's chief creative officer, recently announced that Cesar Agost Carreno, the vice president of creative at Ogilvy & Mather Mexico has been appointed to the agency's Worldwide Creative Council (WCC). Carreno...
Posted by: Benjamin Hiorns
Back in 2008 Brit Insurance and the Design Museum teamed up to bring us the Brit Insurance Design Award an international, annual award ceremony and supporting exhibition for up and coming designers in the categories of architecture, fashion,...
Posted by: Creativepool
This week, we're talking to Ferju Cuevas, Founder & CCO at 1947 to discuss how they've spent the last 12 months building an agency from scratch. How was your company born and where are you based? Alongside Rodsel Ticona, Founder & DCD at 1947, we...
Posted by: Creativepool Editorial
The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...
Posted by: Creativepool Editorial
Two years ago, this forecast of upcoming events became irrelevant, almost overnight. Since then, we have adapted - and now, rejuvenation is on the rise. Comparatively, we may go less often, stay closer to home, and spend more time phoning it in...
Posted by: The Darnell Works Agency
Trends. January is always going to be the month of trends and trend think pieces. It’s inevitable and it makes sense and while some might baulk at the idea of reading yet another thousand words of ponderous prattle, if there’s one company...
Posted by: Benjamin Hiorns
To say 2020 was an eventful start to the decade would be a tremendous understatement. We've seen the industry come together even while apart, as a pandemic brought about one of the biggest social crises in the history of humanity and protests for...
Posted by: Antonino Lupo
Shiny covers have started to flood our social channels, as the trophies for last year’s Annual 2020 reach our winners this week. Looking back on the year that’s just been, it’s hard to say this wasn’t somewhat of an...
Posted by: Antonino Lupo
For every person who will take durable jars to refill, there’s thousands who won’t. In the race to reach sustainability and be regarded as the greenest brand in the biz, consumers are often overlooked. This is not to mean that their...
Posted by: Creativepool Editorial
With the dust now settling on the excitement of last week’s Creativepool Annual award announcements, we thought it was about time to probe a little deeper into the winners that captured the hearts, minds and imaginations of our judges. As the...
Posted by: Creativepool Editorial
An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...
Posted by: Creativepool Editorial
According to Shutterstock, the company that knows a thing or two about colour, it’s bold, saturated hues that are expected to dominate many of 2020’s top creative campaigns. It’s that time of year again where company’s start...
Posted by: Benjamin Hiorns
Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...
Posted by: Creativepool Editorial
Pancho González is co-founder and chief creative officer at Inbrax Chile. Despite being one of the region’s top creatives, he only got into advertising because he didn’t get the qualifications needed to study medicine. However, he...
Posted by: Creativepool Editorial
Pentagram - John Lewis/Waitrose Pentagram partner Harry Pearce has rebranded John Lewis, Waitrose and parent company the John Lewis Partnership, in a bid to unify the three brands and highlight the “positivity” of the company’s...
Posted by: Creativepool Editorial
Pi Studios - WeTransfer Pi Studios, the Amsterdam-based premium entertainment company and part of the WE ARE Pi family, has created a brand new global documentary series for WeTransfer. The four-part series explores the creative process of some of...
Posted by: Creativepool Editorial
WPP Lindsay Pattison has been named Chief Transformation Officer of WPP with responsibility for getting its agencies to work more closely together for its top 50 clients. Her appointment to the newly-created role comes at a pivotal time for WPP,...
Posted by: Creativepool Editorial
Droga5 - Kwiff Kwiff, a new mobile-only sports betting app that aims to add an extra thrill to sports betting by “kwiffing” or boosting odds, is releasing a fully integrated campaign that describes the feeling of being...
Posted by: Creativepool Editorial
Ogilvy & Mather - Coca-Cola Coca-Cola Great Britain has created its first ever ad made entirely out of its 100% recyclable packaging. “Love Story,” created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as...
Posted by: Creativepool Editorial
For decades, Uwe Ehinger, founder and namesake of the world’s first Premium Dry Gin to contain Harley-Davidson engine parts, has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core...
Posted by: Creativepool Editorial
Golin/MullenLowe London - Magnum Model and actress Cara Delevingne has headed up a double-branded campaign launch for Magnum and Moschino at the Cannes Film Festival that urges viewers to “Release the Beast.” The slot, culminating in the...
Posted by: Creativepool Editorial
It gives us great pleasure to announce this year’s Creativepool Annual winners, revealed last night at the Annual Awards Ceremony at Protein Studios. A total of 251 winners were crowned between both the creative Annual categories and the Award...
Posted by: Creativepool
Rothco - Kerry Foods UK Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...
Posted by: Creativepool Editorial
AKQA announce Future Lions winners AKQA announced the winners of Future Lions, the official student awards at the Cannes Lions yesterday. Future Lions challenges students to come up with an idea that would not have been possible three years ago for...
Posted by: Creativepool Editorial
Pentagram - Leafs by Snoop Pentagram partner Emily Oberman has created the laid-back Californian cool branding for Snoop Dogg’s new range of Cannabis infused products, which are going on sale in the US (in legal states of course). Marijuana...
Posted by: Creativepool Editorial
Turning YouTube's black bars into ad space for nonprofits When videos recorded vertically are posted to YouTube, two black bars appear on each side, to frame the action. Knowing the relevance of this channel’s audience (with an average of four...
Posted by: Creativepool Editorial
The New York Festivals Torch Awards has announced its mentors for 2015, and this year, the five prominent international chief creative officers poised to watch over the proceedings include top executives from Havas Worldwide and AKQA. Havas Amsterdam...
Posted by: Creativepool Editorial
The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....
Posted by: Creativepool Editorial
After eight years, the world’s leading drinks manufacturer Coca-Cola launched the first new cola drink, Coke Life, with a multimillion-pound ad campaign. The campaign, which comprises outdoor, print, digital and experiential, launched in the...
Posted by: Creativepool
VCCP has created a TV spot for car rental company, Avis called “Unlock the World,” which made its televisual debut last night during the World Cup match between England and Costa Rica. The campaign, which was written by Kieran Knight and...
Posted by: Benjamin Hiorns
