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Leaders

The Week in Tech

Nintendo Whilst last week saw the launch of the New Nintendo 3DS in Europe, many North Americans have been complaining that the device has yet to be released across the pond, with only the New 3DS XL hitting western Atlantic shores. Nintendo's...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Leaders

Saatchi & Saatchi earn themselves some Goodwill

Goodwill and the Ad Council have teamed up to launch a series of new public service advertisements (or PSAs) revealing how clothing and household items donated to Goodwill have helped, and will continue to help, people in the US struggling to find...

Posted by: Creativepool Editorial
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Leaders

BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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Leaders

The Awards Update

Facebook Awards Submissions are officially open for the 2015 Facebook Awards (formerly the Facebook Studio Awards), which celebrates top creative work on Facebook (and Instagram this year). This year’s awards feature four additional...

Posted by: Creativepool Editorial
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Leaders

The First Virgin Hotel opens in Chi-town

Is there anything Richard Branson can't do? Well, besides affordable space flight (too soon?) and soft drinks (anyone who remembers Virgin Cola no doubt still has nightmares about it) of course? It would appear not, as the billionaire Virgin tycoon...

Posted by: Benjamin Hiorns
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Leaders

The Week In Advertising - Superbowl Special

Jamie Casino - Casino's Law It's hard to overstate the importance of the Superbowl to Americans. Ostensibly a sports final, it's actually a televisual event which unites the country annually - and the commercial breaks are just as important as the...

Posted by: Magnus Shaw
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Inspiration

How the golden age of pop videos threw up a glorious abberation

The golden age of the pop video brought us a buffet of treats, didn’t it? Who could forget Simon Le Bon lashed to a windmill sail in ‘Wild Boys’? Or Paula Abdul flirty dancing with a cartoon cat in ‘Opposites Attract’....

Posted by: Magnus Shaw
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns
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Inspiration

The Week In Advertising.

Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...

Posted by: Magnus Shaw
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Leaders

The Brave Brands of 2014

The brand spanking new year gives us a chance to look back at our Brave Brands of 2014. Exclusive and prestigious, Brave Brand status is given to the brands that successfully break through the white noise to make a statement. It’s about stepping...

Posted by: bluemarlin
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Leaders

Top Hires of the Week

WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...

Posted by: Creativepool Editorial
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The Week In Advertising

Compare The Market: Meerkats On Safari Try as I might, I still can't bring myself to dislike the meerkats. The campaign has been running so long, it should have run out of steam, but when Alexander tells Oleg (you see, I even know their names) he's...

Posted by: Magnus Shaw
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Leaders

Is PayPal's audio logo pointless?

Much like text messages and instant noodles, there was a time when audio logos seemed terribly brave and inventive. Received wisdom tells us Intel were the first to deploy such a thing, when they decreed their name could not be shown or spoken...

Posted by: Magnus Shaw
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Inspiration

'Interstellar' - a long movie, but worth the trip?

If we ever had drive-in movies in the UK, they kept it pretty quiet. The whole concept of taking your car into a cinema is very much an American one, and even here it’s dying. In fact, there are only 340 such theatres left in the whole of the...

Posted by: Magnus Shaw
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Leaders

Colourful mascots to rock Rio in 2016

The mascots for the Rio 2016 Olympic and Paralympic Games were recently unveiled in Brazil, and according to a statement accompanying images of the colourful critters, the Games organising committee hopes they'll bring an “Explosion of...

Posted by: Benjamin Hiorns
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Leaders

Business Roundup

Mindshare WPP's media agency, Mindshare, has announced a partnership with the creative digital agency Possible to release Content+, a real-time, micro-content agency that will be launching in London, Singapore and Shanghai. As part of the move,...

Posted by: Creativepool Editorial
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Leaders

M&C Saatchi finally crack New York

After two unsuccessful attempts to crack the highly competitive New York market, the London-based M&C Saatchi have finally made some headway. It was announced earlier this morning, that the agency had bought a minority stake in the successful New...

Posted by: Creativepool Editorial
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Leaders

What do Lionel Messi and Neil Patrick Harris have in common?

The answer to the headline question is simple; they both appear in groundbreaking new campaigns, with one starring in a campaign for an international airline, and the other starring in a campaign for a 90-year-old fashion brand. Neil Patrick Harris,...

Posted by: Benjamin Hiorns
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Leaders

Singapore, a new age of creativity

An hour or two at Singapore airport on a stop over to Indonesia or Oceania is often the closest that people ever get to visiting Singapore. Their loss. One of the only pieces of trivia people know about Singapore is that chewing gum is illegal, but...

Posted by: bluemarlin
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Leaders

Pizza Hut attempt to “Reinvent the Pizza”

Far from simply unveiling a couple of new flavours and a slight revamp of the old logo, Pizza Hut has been given a complete face-lift with ten new flavours of crust, five new ingredients, four new “Drizzles”, eleven new recipes and the...

Posted by: Benjamin Hiorns
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Workshop

What do copywriters say about copywriting? And are they right?

A copywriting pal of mine has drawn my attention to a collection of quotes about, well, copywriting. I'm always delighted when these things crop up, because I feel sure blog posts on design and art direction outnumber pieces on copy by about a...

Posted by: Magnus Shaw
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Leaders

Nick Simons drops into Droga5

After much speculation, Nick Simons has been officially named as managing director at Droga5's London office, only with a rather falling caveat; that he will only be serving in the interim, whilst another CEO is scouted and vetted, indeed, Simons...

Posted by: Benjamin Hiorns
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Leaders

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
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Leaders

Top 50 global brands with social influence

The inaugural “Klout 50” was announced yesterday, ranking the top 50 global brands by their social influence and engagement. The list, ranked by Lithium Technologies, the software company that “Helps companies reinvent how they...

Posted by: Benjamin Hiorns
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Leaders

New anti-gun ads provoke controversy

A series of new public service announcements for the Coalition to Stop Gun Violence by Saatchi & Saatchi Wellness and production company Wondros, might just be some of the most unnerving and polarising ads ever produced for the organisation, which is...

Posted by: Benjamin Hiorns
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Workshop

6 tips to network like a pro

Networking is the secret ingrediant to further your career. It allows you to make connections and build mutually beneficial relationships that will aid your development in your personal and work life. These simple tips will help you to become a...

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Leaders

Is Texas the next creative hub?

Saatchi & Saatchi LA agency is following Toyota, its sole client, to Texas. Toyota announced in April that is would be shifting its sales and marketing headquarters from Torrance, California to the Dallas suburb of Plano. The Publicis Groupe agency...

Posted by: Benjamin Hiorns
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Leaders

Bose goes all in with IPG and WPP

The UK-based audio equipment maker Bose recently consolidated its media agency business between Interpublic Group and WPP shops after a lengthy review, which began in the spring. The review, which was supported by the London-based search consultancy...

Posted by: Benjamin Hiorns
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Leaders

Rob Lowe unleashes his painfully awkward side for DirecTV

In a new ad for DirecTV, the American satellite TV provider and broadcaster, Rob Lowe stars as a man who is painfully awkward as he continues to give his reputation as a handsome, Hollywood heartthrob a run for its money following the already...

Posted by: Benjamin Hiorns
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Leaders

Two significant promotions in the ad world

Two big appointments were announced yesterday. The first concerns Lindsay Pattison of the WPP media agency Maxus, the smallest of the media agencies within GroupM, the division of WPP that oversees media, also overseeing MEC, MediaCom and Mindshare....

Posted by: Benjamin Hiorns
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Leaders

What the UX? If 'user experience' is so important, why is it so bad?

Remember what a pain using a website used to be? Leaving aside the time it took for a page to load, which was often sufficiently long to allow a quick city break, it wasn't unusual to find the navigation wrongly linked, or the image files so large...

Posted by: Magnus Shaw
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Leaders

Fake TV show by fake agency are being sold worldwide

TBWA Helsinki has teamed up with Fremantle Media, the producers of hit American reality shows such as “American Idol” and “The X Factor” to produce ad campaigns for the Finnish ad agency sitcom “Buy This!”...

Posted by: Benjamin Hiorns

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