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Inspiration

Stay healthy. Get a tattoo.

If I started talking about epidermal electronics, you might well click away from this post because you think I'm going to blind you with science. But if I referred instead to electronic tattoos, you might be able to have a reasonable guess at what...

Posted by: Creativepool
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Inspiration

Bjork, Biophilia, apps and the revolution.

September 27th will see the release of Bjork's highly acclaimed new album Biophilia' which looks to be her most ambitious work to date. Not one to work within the normal boundaries of being a musician, Bjork has taken on the worlds of nature, science...

Posted by: Creativepool
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Inspiration

The real 'buzz' marketing

If you're like me then the caffeine hit of a humble cup of tea or coffee just doesn't quite cut the mustard any more. Millions of us now seem to have left behind these disappointingly weak and antiquated beverages in favour of the ultra high caffeine...

Posted by: Creativepool
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Workshop

How to... Use your blog

Chris Unitt is the managing director of Meshed Media. He was editor of Created in Birmingham, winner of Best UK Blog 2008, before recently standing down and now helps artists and arts organisations to make the most of the internet. How to use your...

Posted by: Creativepool
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Workshop

The Agency Workers Directive (AWD)

October 11th 2011 may seem like a very long way away right now, but it marks a landmark date that affects every business that recruits freelance workers through a recruitment agency or business Most of you that are reading this article will have not...

Posted by: Creativepool
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Workshop

Improving market will improve recruitment standards

Source This month’s CP Career comes from Source - a specialist recruitment business, dedicated to the digital, integrated and traditional creative communications industry. They work to support the needs of advertising, marketing and design...

Posted by: Creativepool
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Workshop

Signs of change

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Features

5 minutes with... Graham Fink - Creative Director at M&C Saatchi

What does being a CD at M&C Saatchi really mean? I think they refer to it as spinning plates these days. But pretty much everything involving helping write strategies to pushing the creative teams to get the best out of them and then in some cases...

Posted by: Creativepool
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Features

Fulfilment failure - the best way to waste a budget.

What's the best way to waste an advertising budget? Perhaps hiring Wayne Rooney would do the trick. Maybe booking loads of space in the breaks in '72 Degrees North' would squander that cash pretty effectively. How about a 48 sheet poster campaign at...

Posted by: Creativepool
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Leaders

Amy Winehouse launches a new collection for Fred Perry

Last week, the flagship Fred Perry store at Spitalfields had all of its windows blacked out. Inside, Amy Winehouse was putting on an exclusive gig for a lucky few to mark the launch of the new line she has designed for the British fashion institution...

Posted by: Creativepool
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Features

Where now for the idea?

Most professionals provide an easily identifiable service. The lawyer offers his advice and representation, the dentist his drill and pink water. But the stock in trade of the professional creative is a little harder to pin down. Is the designer...

Posted by: Creativepool
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Inspiration

Lights, Camera, Pitch: What Hollywood Teaches Us About Advertising

The advertising industry, as portrayed by the world of film and television, is a fascinating, deeply weird place, and likely a rather unrealistic one, given the things that happen in fictional boardroom meetings and as a consequence of imaginary...

Posted by: Creativepool
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Meet Alex Bamford. Art director and photographer.

Alex has been working in advertising for over 25 years. Today he works on the Land Rover, Lloyds and Dell accounts for RKCR/Y&R. Not content with working in one of the best agencies around, he also spends much of his spare time stuck behind a tripod,...

Posted by: Creativepool
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Workshop

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool
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Features

Celebrity endorsements: can they really be that desperate?

There's nothing new about celebrities lending their name to a product in exchange for a fat wad of cash. Or, less frequently, because it's just out-and-out cool. James Bond will forever by synonymous with Aston Martin and Omega watches. There's even...

Posted by: Creativepool
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Features

Motionless pictures - are graphic novels the new movies?

When we were kids (assuming everyone is over 40, because it makes me feel better) we read the comics and grown ups went to the pictures. Sure, we queued for Star Wars and Jaws, but flat images of impossibly ripped blokes and pneumatic ladies in...

Posted by: Creativepool
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Features

26 Treasures

Great ideas come from anywhere. This is the story of how one great idea was born, how it was cared for and nurtured and how it has grown into one of the highlights of the 2010 London Design Festival. The idea came to Rob Self-Pierson. Rob is a...

Posted by: Creativepool
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Inspiration

Yarnbombing: how knitting became street.

Knitting has had somewhat of a revival in recent years. Gone are the connotations of ugly Christmas jumpers, lovingly constructed by your great aunt Edna, nowadays its designer hand knits which take the catwalks by storm and models knit and purl...

Posted by: Creativepool
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Features

Professional development courses: a load of old tosh?

If, like me, you are registered with a number of job sites, you will probably get a weekly or even daily glut of emails telling you that you really ought to think about taking some sort of training course. Be it a course in Dreamweaver, Flash or...

Posted by: Creativepool
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Features

Meet Andrew Finan

Andrew Finan is a UK entrepreneur who has worked with games most of his life. In the nineties he ran a series of international chess events in the USA, Russia, Germany, France, the UK and Spain. They culminated in the World Chess Championship Final...

Posted by: Creativepool
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Leaders

Adam and Jane - why the nation's favourite couple are in trouble.

I decided a few days ago that this week's blog instalment was going to be on the subject of Adam and Jane - the BT ad couple who seem to have captured the nation with the various fictional stages of their relationship over the past five years. As the...

Posted by: Creativepool
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Features

Are you special?

I was very pleased to receive a big response to my recent piece on becoming a copywriter but one question really caught my attention. The correspondent asked me to suggest a 'type' of copywriting in which to specialise. This rather threw me, but it...

Posted by: Creativepool
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Features

Meet James Watt

BrewDog, a brewery with a difference, is the brainchild of 25-year old James Watt and his business partner and best mate Martin Dickie. Today it is Scotland's largest independently owned brewery producing about 120,000 bottles per month. But that...

Posted by: Creativepool
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Features

Who wants to be in Creative Review?

We all do. Let's face it, that's the honest answer. We're all creatives, therefore we're all big, blinking show-offs, therefore we want our work splashed across a ruddy great DPS in the next available issue of CR. And don't say you don't, because you...

Posted by: Creativepool
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Features

Meet Richard Selbourne

Richard has won awards at D&AD, Creative Circle, British Television, Campaign Press, the Clios, Australian Award, the Aerials, UK Radio and Cannes. Today he is Head of Creative at HPS Group in Marlow, Bucks. Hi Richard, for an out of town agency...

Posted by: Creativepool
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Features

Dr Who theme standing the test of time(lords)...

I can name three things which sent me running for cover behind the sofa when I was a child. The film Jaws especially with the entry of John Williams' iconic two-note blood-chilling theme; another Jaws, but this time from James Bond, bearing his...

Posted by: Creativepool
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Inspiration

What makes a bad logo bad (and a good logo good)?

Unlike Naomi Klein, I like logos. In fact, I think everyone should have one. Not just every company every single person. We could do away with those boring, old fashioned signatures and photos and just stick our personalised logo on things like...

Posted by: Creativepool
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Features

Remember the SodaStream? Get busy with the fizzy again!

Do you remember the SodaStream? If you were a child back in the '80s, you were either the envy of your friends if you had one or else you were looking longingly at it in your friend's house and pestering your parents for one. Well, it's back...

Posted by: Creativepool
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Inspiration

Who designed punk rock?

For those of you too fresh of face and short of tooth to remember, the punk movement spewed into the mainstream from the basements of Soho and shops of the Kings Road during the feverish summer of 1976. For many, it was the most radical and...

Posted by: Creativepool
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Features

Meet Andy Hayes (Part 1)

Andy has over 18 years' agency experience, mostly in project management and co-leads one of the design teams at The Partners. Or rather, he did, because in a few days he'll be saying a tearful goodbye to everyone, including his wife and family, and...

Posted by: Creativepool
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Inspiration

Best of TED

Back in 1984, TED was a conference that aimed to bring three worlds together: Technology, Entertainment and Design. Since then the scope has broadened and now it offers creative thinkers the ultimate 15 minute soapbox. So how about today we indulge...

Posted by: Creativepool
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Inspiration

World Cup Posters

So you're all ready to go. The brand new Full HDTV has arrived. The iPhone app uploaded. The Daily Star wall chart is mounted over the fireplace. And a replica of the trophy created entirely from beer cans has started to form in your lounge. Yes,...

Posted by: Creativepool
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Features

Going underground

400 miles of track (only 150 of which are actually underground), 180 million passengers a year and one 300 foot moving walkway in engineering terms alone, the London Underground system is a staggering achievement. However, the role the network has...

Posted by: Creativepool

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