Displaying 37 - 72 of 844 results
Karl Doran, founder and creative director of Flow Creative - the Manchester based agency behind BBC Children in Need’s 2022 animated video campaign - discusses why video animation is so effective for communicating emotive yet positive and...
Posted by: Creativepool Editorial
In today’s digital era, it’s more important than ever for businesses to manage their core operations electronically. According to Edward Coram-James, Co-founder and CEO of digital marketing agency, Go Up, this is because of one simple...
Posted by: Creativepool Editorial
Asking people to part with their money has never been an easy thing. It’s why sales skills are still seen as incredibly desirable traits by employers and it’s why advertising exists in the first place. I mean, what is good advertising...
Posted by: Benjamin Hiorns
For many businesses, the purse strings have never been tighter. Not only did the pandemic squeeze budgets, but the subsequent cost-of-living crisis which many are now enduring - including rising energy prices, growing wages, and inflationary...
Posted by: Creativepool Editorial
Of all the roles in the creative industries, Creative Director is arguably one of the most coveted. It’s a role that means a thousand different things at once and offers complete creative control. But to be a CD at an agency means you’re...
Posted by: Creativepool Editorial
Performance metrics for digital advertising have transformed our industry. Transparent, targeted, and accountable campaigns are more impactful than ever. The challenge to brands is wading through the variety of digital advertising options. Choose...
Posted by: Creativepool Editorial
Just when you thought all of the year’s trends had been discussed, dissected and digested, here’s one final piece of insight from some of the leading female voices in advertising. Pulled from a report by Digital Leading Ladies (the...
Posted by: Creativepool Editorial
According a snapshot poll of recent graduates from the prestigious Brixton Finishing School, 71% value the diversity of the organisation’s current employees when asked what they value most from a potential employer. The figure even rose to 76%...
Posted by: Creativepool Editorial
Greenwich Design, is a family-run business that “brings brands to life” by connecting them with customers in surprising and innovative ways. It started life over 50 years ago and has spent that time working with some of the biggest and...
Posted by: Creativepool Editorial
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial
It may sound counterintuitive, even crazy to some; but a client isn't the only kind of creative constraint that you can find out there. Photographer and filmmaker Michael Winokur proves that much. Michael's art and photography are quite unique,...
Posted by: Creativepool Editorial
The Mission Control Communications does not necessarily have a 'team' creative process. Firm believers in the power of collaboration, the team loves to work on sketch pads and bounce off ideas, until they find that menaingful emotional connection...
Posted by: Creativepool Editorial
Martin Reznik has been a Creativepool member for over 10 years now, but it wasn't until recently that he started to leave his true mark on the greatest creative community on the planet (we're humble people outside of work, pinky swear). Since Martin...
Posted by: Creativepool Editorial
Run For The Hills is a creative design house specialising in interiors, branding and original art. The team is made up of experts in a number of sectors, from property to hospitality and boutique residential - and they decided to launch their very...
Posted by: Creativepool Editorial
The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...
Posted by: Imagination
As we move towards a new normal of hybrid workforce and increasingly virtual environments, pitches also move to the virtual scene and agencies will soon be required to up their game in a yet fiercer and more competitive environment. When you look at...
Posted by: Creativepool Editorial
Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...
Posted by: Creativepool Editorial
A synaesthesia of colours, emotions and creativity, the work of We Launch below is clearly something worth of praise and admiration today. Born in 2010 from the caring hands of Founder & Creative Director Stuart Lang, We Launch has rapidly grown to...
Posted by: Creativepool Editorial
We have all been witnesses to what a global pandemic was able to do to the entire creative industry. As we are just about getting ready to enter a new normal, it is now more important than ever to support young creatives in these challenging...
Posted by: Creativepool Editorial
As an established and much loved brand in the UK, BT Global has a history of transforming people's lives and connecting them through the power of technology. It then makes sense that, contrary to what some may think, BT works to be a pioneer of...
Posted by: Creativepool Editorial
Mesmerising. That's the first word that comes to mind when you look at some of Scott Balmer's impressive illustration works. The man is clearly a skilled illustrator and an extremely artistic one at that, which is quite clear when you look at his...
Posted by: Creativepool Editorial
It takes guts to find the courage to start from scratch. It can go either way. Too many have fallen under the weight of poor planning, but those who have succeeded give us hope that we can do the same. Cheddar Creative is a prime example of that. In...
Posted by: Creativepool Editorial
Being one of the world’s largest creative communities, Creativepool is in a unique position to understand to what extent the creative industry is recovering from the COVID-19 outbreak. We had the power to make a difference by asking about the...
Posted by: Creativepool Editorial
Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...
Posted by: SMACK Agency
You may have never heard of Progressive Web Apps before, but we're one-hundred-percent sure you've used one without even noticing. Adopted around the Internet by websites such as AliExpress, Forbes, Amazon, Debenhams and retailer George, progressive...
Posted by: Creativepool Editorial
This piece is all about the "P" word. You have been warned. "Pivoting" is a palpable and prevalent protagonist in brand paradigms, purpose and communications, enough to possibly sound repetitive and preposterous to hear. But how do you pivot during...
Posted by: Creativepool Editorial
Sometimes ambition can only take you so far. It is with passion that you truly shine. Freelance design consultant and director Sheryl Ellis has plenty of passion to spare. Having worked with brands in the likes of MTV and HMV, her stories resonate...
Posted by: Creativepool Editorial
Well that was quick, wasn’t it? A few months stuck at home, non-stop doomscast for a couple of weeks, then at some point the industry got used to it (or got bored enough) and started to cope, one way or another. We’ve heard of both...
Posted by: Antonino Lupo
Imagination is a tough and cheeky beast to tame. Sometimes it works, sometimes it doesn't, sometimes it works just enough to get you annoyed for not coming up with a full-rounded idea. In other cases, it starts really early-on - with a tree looking...
Posted by: Creativepool Editorial
Brigitta Nagypal is a multi-faceted creative with countless passions and a long list of skills under her belt. From marketing to UI/UX design and painting, Brigitta's passions range from digital to analogue and embrace the fields of marketing,...
Posted by: Creativepool Editorial
Frankie Caradonna. A born-Italian filmmaker, too much of a free spirit to spend most of his life stuck in an office. Frankie is an ambitious creative, and one can just glimpse at his works to realise that his ambition is channeled through his...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
When you catch a glimpse of Jessica Crawford’s work, the first word that often comes to mind is “floral.” Indeed, so much of her work revolves around the natural beauty of flowers and fauna and it’s this aesthetic that has...
Posted by: Creativepool Editorial
From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...
Posted by: Creativepool Editorial
It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...
Posted by: David Alexander
