Displaying 37 - 72 of 3593 results
Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...
Posted by: Creativepool Editorial
Publicis - Lastminute.com Lastminute.com has appointed Publicis London to its pan-European creative ad account, following the travel brand's split with FCB Inferno only months into the relationship. Publicis London has been tasked with developing an...
Posted by: Creativepool Editorial
18 Feet & Rising - Popchips Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency. It is the first time the 10-year-old brand, which markets itself as a...
Posted by: Creativepool Editorial
Rothco - Kerry Foods UK Rothco is continuing its international expansion out of Dublin having been awarded the international contract for Kerry Foods’ Kids Dairy Snacking business encompassing Cheestrings, Yollies and Scoffies. Cheestrings...
Posted by: Creativepool Editorial
Cummins&Partners - Chobani Yogurt brand Chobani has appointed Cummins&Partners as its communications partner. The win follows a competitive pitch. The brand, which has attracted global notice for its policies on social responsibility, launched the...
Posted by: Creativepool Editorial
VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...
Posted by: Creativepool Editorial
BBD Perfect Storm - Etihad Airways Etihad Airways has appointed BBD Perfect Storm to its agency roster following a competitive strategic and creative pitch. BBD Perfect Storm competed for the business against a number of unnamed network agencies in...
Posted by: Creativepool Editorial
Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...
Posted by: Creativepool Editorial
MEC Wavemaker - Wilkinson Sword MEC Wavemaker has won the social media and content strategy for Wilkinson Sword’s portfolio of women’s shaving products in the UK. The agency won the business following a pitch against four undisclosed...
Posted by: Creativepool Editorial
While our lives might be online now, and that’s probably not going to change anytime soon, there is still something quite special about a physical book. When the initial wave of Kindle fever kicked off in the early years of the 21st century, I...
Posted by: Benjamin Hiorns
There’s nothing like a good book to freshen up on your skills and learn something new to improve your career. Fortunately, there are thousands of interesting books, tomes and volumes out there that can be of inspiration to any creative...
Posted by: Creativepool Editorial
Matt Rota has been an illustrator for over 15 years now, and his crude (in the most positive sense possible), visionary imagery is something you will not forget in a hurry. Matt admits to spending "lots of time" on Instagram to get inspired, which...
Posted by: Creativepool Editorial
Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...
Posted by: Creativepool Editorial
TMW Unlimited - Genius Gluten Free TMW Unlimited has been appointed by Genius Gluten Free, the UK’s market-leading gluten-free lifestyle brand, to handle its digital and social account following a competitive pitch. TMW Unlimited will work...
Posted by: Creativepool Editorial
The classic British funfair is many things to many people. For some a place of overwhelming wonder and sugary temptation, and for others, a nightmarish landscape lent even darker hues by decades of dilapidation. Whatever your opinion though, it can't...
Posted by: Benjamin Hiorns
I've always been a huge admirer of The Big Issue. Not only is it a thumping good read, its purpose is both uplifting and completely unique. It strikes me that handouts, while obviously helpful in the very short term, rarely address the problems which...
Posted by: Creativepool
Hiring a filmmaker can be a daunting task, especially for businesses or brands that are not familiar with the film industry. With the rise of video marketing, it is becoming increasingly important to create high-quality video content to promote...
Posted by: Creativepool Editorial
MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...
Posted by: Creativepool Editorial
Publicis London - Tourism Ireland Tourism Ireland has re-appointed Publicis London to develop its global creative work, and has appointed OMD as its global media agency, after a process involving Creativebrief. Both agencies will support Tourism...
Posted by: Creativepool Editorial
Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...
Posted by: Creativepool Editorial
WPP - BP BP has selected WPP as its preferred partner to provide marketing communication services for its Corporate, Fuels and Castrol businesses globally. The decision is the culmination of a thorough competitive review process which began in mid...
Posted by: Creativepool Editorial
Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...
Posted by: Creativepool Editorial
Accenture - Vatican News The Ministry of Communications of the Vatican has appointed Accenture Interactive to help design and deliver its new communications system called Vatican News. The move is part of the Vatican reform aimed at finding new ways...
Posted by: Creativepool Editorial
Initiative - Lego Lego has appointed Initiative as its global media agency after a worldwide review of its planning and buying business. The IPG Mediabrands agency won the account after a competitive pitch and takes over from Dentsu Aegis...
Posted by: Creativepool Editorial
72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...
Posted by: Creativepool Editorial
Soul - Wightlink Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency...
Posted by: Creativepool Editorial
J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Posted by: Creativepool Editorial
Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...
Posted by: Creativepool Editorial
Ogilvy & Mather London - Sipsmith Ogilvy & Mather London has been appointed by London craft gin distiller, Sipsmith Independent Spirits, to work on strategic and creative projects for their hand crafted small batch London Dry Gin brand. Sipsmith...
Posted by: Creativepool Editorial
Droga5 London - Glenmorangie Droga5 London has been awarded the global creative account for the Glenmorangie whisky brand. Amsterdam-based BSUR had worked with Glenmorangie, which is owned by Europe's luxury conglomerate LVMH, since 2013. BSUR did...
Posted by: Creativepool Editorial
DigitasLBi - Kellogg's DigitasLBi has been appointed as the retained digital agency for Kellogg's across the EMEA region following a competitive pitch. DigitasLBi will now partner with Kellogg’s to develop and implement a category-leading...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
The WPP shop MediaCom has been selected to take care of US media planning and buying duties for Anheuser Busch InBev, the brewing giant whose brands include globally recognised beers such as Budweiser, Bud Light, Stella Artois and Beck's. The company...
Posted by: Benjamin Hiorns
Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...
Posted by: Creativepool Editorial
Last month, Penguin Random House collaborated with London-based studio Anyways Creative to create the ‘Books Make Us Better’ campaign to promote the joy of reading by gifting books at Christmas. The campaign aims to appeal to readers of...
Posted by: Creativepool Editorial
