Displaying 181 - 216 of 242 results
Image is everything in the world of branding. Quite literally. Yes, it’s great to have a moral compass and all that but even the most benevolent brand in the world would still be a failure if it didn’t take the time to press the flesh....
Posted by: Benjamin Hiorns
Stereotypically, the ideal employee is seen as strong, ambitious, and someone who strives for absolute perfection. These traits are not going to be the same for every employee. The expectations put on employees to be perfect is unfair. When...
Posted by: Creativepool Editorial
Multia is an Indian creative consultancy born in 2006. They are a forward-thinking agency that “have used the power of design to help brands stand out in the market.” Constantly experimenting with the most advanced technology in order...
Posted by: Creativepool Editorial
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
December is just a few weeks away (jeez) and we all know what that means: it is time to place happy Christmas wishes in every email signature, start humming holiday tunes and generally trying to have a more relaxed time as the end of year...
Posted by: Antonino Lupo
Crazy as it sounds, 2022 is around the corner and with it, a new age for the future of work. As Covid restrictions get lifted and people get their full round of vaccines, workers will be expected to return to the office at least a few days per week....
Posted by: Antonino Lupo
You may not be familiar with Keung To, but the singer is a music sensation and one of the most popular stars in Hong Kong. To help HSBC's PayMe promote their new Hong Kong's Wallet campaign, Ogilvy has partnered with Keung To to deliver a catchy and...
Posted by: Creativepool Editorial
The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...
Posted by: Antonino Lupo
Founded in the heart of Zimbabwe after the founding partner relocated from London, Shift Engage was born out of circumstances and transformed a temporary move into a life opportunity for a number of talented professionals in Harare. An independent...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
“Heavy is the head that wears the crown.” That’s the well-worn cliche that continues to hold billions back from greatness every single day but for some, the crown seems to fit pretty naturally. Such is the case with all the best...
Posted by: Benjamin Hiorns
About exactly 6 years ago, PWC published a study on the importance of purpose in the work environment. The multinational network highlighted the disconnect between claimed business purpose and the way business leaders operate on a human level. The...
Posted by: Antonino Lupo
It’s a problem as old as advertising itself, much debated in the industry every time one dares unearth the topic: Adland sells stuff. As such, it is intrinsically in Adland’s nature to be utterly and completely unable to reach true...
Posted by: Antonino Lupo
Those of you not too familiar with the gaming industry might picture game development as the effort of a large team of programmers and artists, all working on a monumental interactive experience. Yes, that happens. But sometimes, it is just the dream...
Posted by: Creativepool Editorial
People love coming together for a number of reasons, and more than anything else. It is one of the many things that this global crisis has taught us - and a positive lesson, for once. There is nothing like a worldwide illness to make people feel...
Posted by: Antonino Lupo
You know Vanish. It breathes new life into your clothes and enables consumers to live even more meaningful moments, well aware of the important emotional connection people share with certain garments. Every piece of clothing is a memory. And that,...
Posted by: Creativepool Editorial
It can't be easy to always be the ultimate symbol of breaks for over 85 years. And yet, KitKat has been doing quite well for an octogenarian, keeping us company with tasty and crunchy chocolate for all these years. It was about time it took a little...
Posted by: Creativepool Editorial
2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...
Posted by: Woven Agency
We tend to forget how important it is to take care of ourselves, especially during a world-wide pandemic that makes us busier than ever. The story of giffgaff head of advertising Abi Pearl is as inspiring as it gets. If there is one thing you should...
Posted by: Creativepool Editorial
“From Day One, we have been telling clients that you have to see disruption as an opportunity.” Some probably wouldn’t expect to find much optimism in the industry right now. Can’t really see why that would be - I mean,...
Posted by: Antonino Lupo
Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...
Posted by: Antonino Lupo
If you’re a professional creative then you’ll know that having a great idea is, unfortunately, only part of the process. If you want to see your idea made real then you have to be able to sell it. And yet, very often, almost all of...
Posted by: Richard Holman
When Boris referred to our current situation as ‘the biggest peacetime challenge’ it instantly made me wonder what brands did to ‘do their bit’ during World War II and other less peaceful economic times. While tastes and...
Posted by: James Thomlinson
Being one of the world's largest creative communities, Creativepool is in a unique position to understand how the creative industry is struggling in self-isolation for the Coronavirus lockdown. We had the power to make a difference by asking about...
Posted by: Creativepool Editorial
It's awards season. Right. Don't panic. If you don't know where to start, you're not alone. Winning awards isn't a walk in the park, yet all it takes is a pinch of dedication, care, planning and just about the right quality of work. With little more...
Posted by: Creativepool Editorial
I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...
Posted by: Rob Pratt
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
The solar powered cheese that could help power Africa and stop child labour Solar power company YOLK has created a collection of products disguised as cheese in a bid to stop child labour by raising funds for children in east Africa. Featuring a...
Posted by: Creativepool Editorial
With the 2018 FIFA World Cup kicking off this very afternoon, we've scoured the internet to bring you the best ads, campaigns, brand activations and more that have sprung up in the last few weeks in honour of the tournament known to those who...
Posted by: Creativepool Editorial
Leo Burnett Melbourne Leo Burnett Melbourne has announced a new line-up in its creative department with the appointment of four new Creative Directors - deepening the agency's core offering as a creative solutions company. Chris Jovanov, Jess...
Posted by: Creativepool Editorial
Eureka! - Bristol Old Vic The Bristol Old Vic has unveiled a new visual identity to coincide with the theatre undergoing major redevelopment. The oldest continuously working theatre in the English-speaking world, Bristol Old Vic was technically...
Posted by: Creativepool Editorial
£1.5 million research project looks to use data to perfect product design Scientists at Cardiff University have launched a £1.5 million research project to explore how the design of everyday products such as bikes and cars can be...
Posted by: Creativepool Editorial
Leo Burnett Leo Burnett London has invested heavily in its creative department, hiring a diverse range of talent from across the agency world. Dan Fryer and Gate Lambert join Leo Burnett as a creative team from Fold7, where they worked on everything...
Posted by: Creativepool Editorial
adam&eveDDB - Great Western Railway Great Western Railway is launching a new brand campaign that aims to re-ignite people’s love of rail travel by reminding them that adventures start as soon as they step onto a GWR train. The animated...
Posted by: Creativepool Editorial
What's the soundscape going to be for your brand? In partnership with 90 Seconds, Creativepool caught up with Elizabeth Cherian, UK Director of JWT Innovation and Jeremy Pounder, Futures Director at Mindshare at Havas Cafe in Cannes to discuss the...
Posted by: Creativepool
For the fourth year in a row, BBDO has been ranked the most effective agency network in the world in the WARC 100. The annual WARC 100 from the World Advertising Research Centre tracks the rankings of campaigns based on their performance in more than...
Posted by: Creativepool Editorial
