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Features

Why design matters in bids | #MoneyMonth

The problem Today's market is more competitive than ever, and when teams come together to define their must-win strategy for a project, an essential part of this is often overlooked or left until the last minute when the pressure is on and time is...

Posted by: Wedidit Creative
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Leaders

Omnicom launches bespoke McDonald's agency in the US

Omnicom recently announced the launch of “We Are UNLIMITED;” a new full-service advertising agency specifically created to service McDonald’s in the US. Unlimited, as the agency will be referred to, integrates strategic, creative and analytical...

Posted by: Creativepool Editorial
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Inspiration

Monotype designs bespoke handwriting typeface for Sir Quentin Blake

If there’s one word that comes to mind when thinking of Sir Quentin Blake’s work, it’s joy. As one of the world’s most eminent and well-loved illustrators, his art - whether found in his famous collaborations with Roald Dahl,...

Posted by: Monotype
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Inspiration

Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From the Premier League to Vietnam

Fable - Chen Nguyen The Singapore-based consultancy Fable, has taken a simple design approach to a branding project for makers of Asian pastries, Chen Nguyen, which is distributed throughout Vietnam and China. Using elements inherent to the...

Posted by: Creativepool Editorial
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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

Posted by: Magnus Shaw
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Leaders

#GettingToKnow Ataboy Head of Production Rasha Clark

Tell us a bit about your role! Is there a “typical” day? I would say my main role is a cross between Mother Hen and judge - I support, listen, advise and in the end make a decision if one is needed from me. A typical day depends on...

Posted by: Creativepool Editorial
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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

Posted by: Creativepool Editorial
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Inspiration

The Rise and Rise of Gamification

Just like comic books and the recent rise of nerd culture, long gone are the days where gaming was seen as something for kids or only limited to games consoles. The normalisation of gaming on various platforms has increased so much that it was only a...

Posted by: SMACK Agency
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Leaders

Why it pays to play the long game in the build-up to Black Friday

Black Friday has fast become the standout date in the UK ecommerce calendar. It may well be yet another transatlantic import to the UK retail scene, but it’s a date that consumers are looking out for and a date that ecommerce brands have very...

Posted by: Stickyeyes
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Leaders

Account Wins of the Week

Manning Gottlieb OMD - The UK Government The UK Government has awarded its media-buying contract to Manning Gottlieb OMD in a four-year deal worth up to £600m that aims to “set the global standard for transparency.” The new...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Leo Burnett - McDonald's McDelivery McDonald's has handed its £77m global advertising account for the new McDelivery home-ordering service to Leo Burnett London after a pitch involving roster agencies. McDelivery has now begun testing in the...

Posted by: Creativepool Editorial
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Leaders

An in-depth look into Twitter advertising

If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...

Posted by:
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Leaders

Who's Casper?

designjunction is delighted to support an important charity project: Who’s Casper? Following on from the successful #wherescasper campaign earlier this year, a selection of high profile creatives from a variety of disciplines have been invited...

Posted by: designjunction
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Leaders

Free The Bid aims to break gender bias in advertising once and for all

Gender bias has, until now, been one of those issues a lot of us like to sweep under the rug, even though we all understand it's a major problem. For many, it's a lingering reminder of a bygone age of rampant misogyny and prejudice that we'd rather...

Posted by: Benjamin Hiorns
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Leaders

Adobe unleash their connected creative canvas

Adobe recently announced some major upgrades to its range of creative products as it bids to turn its Creative Cloud into a “Connected Creative Canvas” by forging stronger connections between its various desktop and mobile apps, most of...

Posted by: Creativepool Editorial
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Leaders

Facebook designs the world's largest open plan office with Gehry

Facebook has begun the process of moving its 2,800 members of staff into the company's elaborate new office space in Palo Alto, California, which founder Mark Zuckerberg has been designed as the “Largest open floor plan in the world.” The...

Posted by: Creativepool Editorial
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Inspiration

The Paddington Trail: please look out for this bear, thank you...

by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...

Posted by: Ashley Morrison
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Leaders

Kehinde Wiley rethinks the way kings are made

A unique collaboration between the premium vodka brand, Grey Goose and artist, Kehinde Wiley will culminate in a series of events during the Miami art fair next month. The acclaimed artist will be displaying portraits in his “Modern Kings of...

Posted by: Creativepool Editorial
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Features

5 mins with... Fiona Proudler of Realise

I head up Realise, one of the top 20 independent digital agencies in the UK with offices in Farringdon and Leith, Edinburgh. Realise is an agency going through amazing transformation and growth. When I joined there were less than 10 in the agency...

Posted by: Creativepool
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Inspiration

Meet Award Winning Designer, Rick Banks aka Face37

Rick Banks is an award winning, London-based designer, otherwise known as Face37. He has created brand identities, bespoke typefaces and logo designs for some of the world’s biggest companies, including Triumph, Douwe Egberts, Nike and Adidas....

Posted by:
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Features

Icons as part of a visual identity

The other day we were discussing the use of iconography with one of our clients as part of their organisation’s rebrand. After completing an audit of their marketing materials we pointed out that although they used a range of icons within their...

Posted by: Lark
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Leaders

Lexus unleash the first car with a heartbeat

The campaign to launch Lexus Australia’s world-first “Heartbeat Car” innovation project via M&C Saatchi, went live over the weekend, and it isn’t half bloody exciting! Lexus aimed to showcase the experience of driving its...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

Posted by: ifour
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Leaders

Eventbrite and 99designs offer design support to event organisers

Eventbrite and 99designs have joined forces, announcing an integration that will seamlessly connect graphic designers with event organisers, in order to provide them with access to professional, unique banner designs for their event pages. The...

Posted by: Benjamin Hiorns
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Inspiration

Swift Creatives unveils personalised AI assistant #BehindTheIdea

AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...

Posted by: Creativepool Editorial

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