Displaying 1 - 36 of 168 results
AMV BBDO - Think! Following an increase in the penalties for using your phone whilst driving in March, Think! have launched their latest campaign. The hero film “Pink Kittens” from AMV BBDO features 100 pink kittens and aims to educate...
Posted by: Creativepool Editorial
The 2016 US general election has been an almighty farce, let's not pull any punches here. Farce makes for great fuel when it comes to creative work though. Running the range from the daft to the strikingly satirical and the just downright bemusing,...
Posted by: Benjamin Hiorns
Evolutionary science and human vulnerability are at the centre of a new initiative to reduce road deaths and injuries. The Transport Accident Commission recently launched its latest road safety project, highlighting how susceptible the human body is...
Posted by: Creativepool Editorial
Regardless of your opinions on electronic music, it can't be denied that, more often than not, the sheer versatility offered by the genre makes it perfect for soundtrack work. Indeed, many of the greatest soundtracks of recent years have been almost...
Posted by: Creativepool Editorial
Technology has now advanced to the point that you no longer have to be a musician in order to create music. Indeed, some of the biggest music stars in the world have probably never even tried to pick up a guitar or sit down at a piano. That doesn't...
Posted by: Benjamin Hiorns
Creative director and visual artist Anita Fontaine is known for her futuristic creations which traverse the line between fashion, art, technology and advertising. Her work is like taking a trip through hyper-reality, and her radical approach to...
Posted by: Creativepool Editorial
How did you get into the industry? I've grown up surrounded by creativity, raised in a family deeply rooted in the arts. My father, who started out as a street artist and then as an actor, had such a strong artistic influence on me as a child and...
Posted by: Creativepool Editorial
What value do digital marketing agencies bring to the table? For many years, this has been an easy question to answer. Performance-focused agencies were technical experts who understood digital channels through and through. They knew which buttons to...
Posted by: Precis Digital
I would never pretend to be the most enthusiastic Halloween fan. I mean, I love a good horror movie and enjoy a good tooth-rotting bar of chocolate as much as the next person but the whole concept has always felt a little contrived to me. However,...
Posted by: Benjamin Hiorns
Beer and music are two things I’d probably struggle to live my life well without. There is also a definite link between the two. I mean, who has ever been to a live gig and not been struck by the sticky floors and the ridiculous queue at the...
Posted by: Benjamin Hiorns
With many big brands dipping their toe into the video games industry, we’ve seen a shift towards gamification - the application of typical elements of game playing to the customer experience. Augmented reality (AR) in particular, promises to...
Posted by: Creativepool Editorial
Armadillo is an independent CRM agency that combines data, insight, and strategy with talent, personality, and craft to deliver fantastic work and unrivalled ROI for global brands such as McDonald’s, Carnival UK and Disney. This week, we spoke...
Posted by: Creativepool Editorial
From business models to branding, ideas of luxury are shifting rapidly. Keeping up with tech, anticipating sector developments and being part of cultural conversations are only a handful of essentials for luxury brands who wish to sustain the...
Posted by: Matter Of Form
Have we entered metaverse-mania in the world of marketing? Brands are unveiling immersive experiences, ranging from gaming to pure advertising. Meanwhile, a range of platforms - Meta, Roblox, Microsoft, NVIDIA and Matterport among others - present...
Posted by: Creativepool Editorial
Imagine you’re leading a scrappy cleantech start-up. You’re equipped with a vision for a healthier planet, a groundbreaking innovation that’s ready to make an impact, and the engineering muscle to bring it to life. Your team is...
Posted by: Orange Bird
A new digital era is on the horizon as the metaverse evolves from sci-fi concept into reality. While online channels have been the driving force of connectivity between businesses and consumers over the past couple of years, many are now...
Posted by: Creativepool Editorial
Executive Producer Gemma Conway believes in hard work as much as in embracing one's own differences. Now living and working as part of a world in which no two days are ever the same, Gemma started from much humble beginnings - "a Media degree from a...
Posted by: Creativepool Editorial
The Annual 2021 winners have been revealed over summer, with some of the most exciting professionals in the history of Creativepool. Who are these amazing people and why do they represent the best of the best in the realm of creativity? Rich Brown...
Posted by: Creativepool Editorial
A guide to Art Director rates, with tips and advice from experienced professionals in the industry In the advertising world, Art Directors are the hand of creativity. They are responsible for what commercial campaigns look like, they oversee...
Posted by: Antonino Lupo
For many, the term ‘metaverse’ probably conjures up images of Ernest Cline’s Ready Player One, Tron, or Ridley Scott’s Blade Runner-but there is much more to dissect here. The future of experience - 'The Metaverse' As we...
Posted by: Imagination
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
To those who closely observed the creative and advertising industries in the past year, it may seem like the pandemic was a catalyst for change and it brought about a shift in consumer habits that wouldn't have happened before. In truth, and at...
Posted by: Creativepool Editorial
Taking a look at the pictures below and throughout the piece, you wouldn't even imagine that Christine Serchia had no idea what an art director was, as she started in her former role for Cubitts. Clearly, she's a keen and incredibly focused...
Posted by: Creativepool Editorial
“I’ve been freelancing since 1989 and have shot globally for most automotive brands from Rolls Royce to Renault, Bentley to Buick, Cadillac to Kia,” says Nigel Harniman, reflecting on 30 years of photography. “More recently,...
Posted by: Creativepool Editorial
Facebook opens Portal What if you could easily connect with your closest friends and family and feel like you’re in the same room - even when you are miles apart? Facebook has announced Portal and Portal+, two new video communication devices...
Posted by: Creativepool Editorial
The algorithm that could predict the World Cup winner? Yearly football publication Season Annual co-founders Charlie Sims and Sam T Smith worked on the design and data for the predictor, while the website was designed and coded by Barney Jeffries at...
Posted by: Creativepool Editorial
Noise13 - Dovana All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...
Posted by: Creativepool Editorial
Cutters Studios Detroit (http://www.cuttersstudios.com) is very proud to announce the promotion of Justin Grosjean to editor. The announcement was made by executive producer Mary Connolly and managing director Kurt Kulas. While Grosjean first joined...
Posted by: The Darnell Works Agency
Droga5 - Kwiff Kwiff, a new mobile-only sports betting app that aims to add an extra thrill to sports betting by “kwiffing” or boosting odds, is releasing a fully integrated campaign that describes the feeling of being...
Posted by: Creativepool Editorial
At the start of 2017, Rawvoice, a data firm that tracks 20,000 podcast shows, reported that 75 million people listed to its podcasts each month, and in the UK alone, statistics show that 4.7 million people download a podcast every week. Squarespace,...
Posted by: Kate Lewin
Even in 2016, opening a dialogue that promotes, educates, reworks and sells a product for female menstruation is a bit tricky. Bodyform did a lot to fight the old stereotypes of blue liquids and active, smiling women in this excellent advert four...
Posted by: Kate Lewin
McCann Worldgroup - Alzheimer's Society Following a competitive pitch process, Alzheimer’s Society has appointed McCann Worldgroup for a fully integrated scope of work, with the objective to build the society’s brand and increase...
Posted by: Creativepool Editorial
Copenhagen creates the Breathalyzela Over the last decade or so, the monumentally annoying Vuvuzela has become an icon of football fandom. Now for the UEFA Euros, Carlsberg is bringing back the hated horn for a good cause. To help fans celebrate...
Posted by: Creativepool Editorial
It seems like every year the creative calendar gets bigger and 2016 is no different. But with more festivals than you could shake a pencil at, how do you decide what’s worth your money? We’ve taken a look at the year ahead and pulled out...
Posted by: Michelle Collier
Amsterdam-based agency WE ARE Pi have teased a brand new brand platform for iconic denim makers Wrangler. The cheeky social and OOH campaign is called “Wrangler Vs Wrongler,” and it aims to motivate people on how to lead a better life by...
Posted by: Creativepool Editorial