Magazine

Workshop

Job Description: DTP Operator.

Features

Ten reasons to quit your job.

by Ashley Morrison. There are many reasons why, according to a recent poll by Forbes, 74% of people would consider changing jobs. One would like to think that this is just because they want to move onwards and upwards in pursuit of an ever-more...

Industry

Speakers Corner 3 - Excuse me Sir, your pitch machine is broken.

By Nick Bennett more from him on twitter @NickoBennett Disclaimer: No real Clients or Agencies where harmed in the making of this speech. Creative direction: The following speech is to be performed by a single individual with a split personality...

Workshop

Opinions - "Could you just ...?" What does a copywriter actually do these days?

by Mgnus Shaw My first gig as an advertising copywriter was in 1994, at an agency on Fleet Street. I was writing the radio scripts and the run-of-the-mill press ads nobody else really fancied.The range of clients was impressively wide - from Virgin...

Features

I'm not with stupid. I am stupid.

As many of you will know Topman has recently got itself in a bit of trouble with some new T-shirt designs featuring some rather questionable slogans. But given that the emotional responses these novelty slogan T-shirts usually conjure up range from...

Industry

Tips on hiring a Sound Designer in 2024

Hiring a sound designer is a crucial step in the creative process for any project that requires audio, whether it’s a film, video game, podcast, or advertisement. Sound design plays a vital role in shaping the audience's experience, making it...

Inspiration

How Where Are the Black Designers? and ustwo created a new type of partnership

Making real, lasting change is not a solo endeavour. If we want to make the design industry represent the world around us, we need partnerships that bring together different perspectives and resources. So design advocacy organisation Where Are the...

Inspiration

Flushing Away Boredom With the UK’s Funnest Toilet #BehindTheIdea

In a world where even the mundane can be transformed into a captivating experience, Luisa Orlandi, New Business Director at Billion Dollar Boy, spearheaded a campaign that turned public toilets into a playful spectacle. Tasked with promoting SC...

Features

When a Meme Becomes a Campaign: How to Turn a Viral Joke into a Movement

In the ever-evolving landscape of modern marketing, the line between internet culture and digital advertising has blurred to the point of near-indistinguishability. So, when a meme about US Senate candidate and potential Vice President JD Vance...

Inspiration

From Skate Culture to Art Direction: The Creative Odyssey of Rabatho Laka #MemberSpotlight

Rabatho Laka’s journey from a young cartoon enthusiast to an acclaimed Art Director at Machine, part of the prestigious Publicis Groupe, is nothing short of inspiring. With roots in Johannesburg and a creative process that blends maximal...

Inspiration

Can a Fresh Brand Identity Transform How We Support Charities? #BehindTheBrand

Instant Aid, a disaster relief nonprofit operating in war zones like Ukraine and Gaza, has partnered with the design and impact agency Driftime to undergo a major rebranding. This collaboration will revitalize Instant Aid’s visual identity by...

Features

The Power of Nostalgia: Why Retro Marketing Campaigns Will Always Connect with Consumers

A smell. A song. A box of cereal. A kid’s toy. Seemingly simple things can bring a rush of feel-good nostalgic memories to a person. These memories are powerful emotional connectors, and marketers know it. The power of nostalgia in marketing...

Inspiration

The 'Phryjab' Revolutionizing Freedom of Expression in Sports #BehindTheIdea

In an era where the intersection of tradition and modernity often sparks heated debates, Tactical's CEO, Mike Khouri, leads the charge with a bold, thought-provoking campaign that fuses culture and technology. Born from conversations surrounding the...

Inspiration

The New Brands of Today That Could be Legends of Tomorrow #FutureMonth

In an era where brands are born, thrive, and sometimes fade in what can seem like days, the concept of a "legacy brand" might seem almost archaic. All icons have to start somewhere though and there are undoubtedly many modern brands that only sprung...

Leaders

Sparking Wonder in the World of Drinks with Wonderworks Communications #CompanySpotlight

Wonderworks Communications, co-founded by Sarah Wildman-King and Miranda Hart, is a creative powerhouse dedicated exclusively to the drinks industry. From their humble beginnings in 2014, born out of a shared passion for premium drinks, to becoming a...

Industry

Futureproofing Your Career in the Creative Industries #FutureMonth

The creative industries have always been a space of continuous evolution but in recent years, this evolution has accelerated at an unprecedented pace, largely due to the rapid advancements in technology, particularly in artificial intelligence...

Inspiration

What a Yellow Car can Teach You About Focus

Recently, my youngest daughter introduced me to a seemingly trivial game called "Yellow Car, No Returns." The rules are simple: spot a yellow car and call it out. To my surprise, once I started playing, I began noticing yellow cars everywhere. It...

Inspiration

The Billion Dollar Failure of the Apple Vision Pro - What Can We Learn from It? #FutureMonth

When Apple unveiled its Vision Pro headset this past February, they envisioned the era of spatial computing to have officially begun. But paltry sales and lackluster reviews quickly turned the beginning of an era into nothing more than a passing...

Features

Should brands be treating Creator Marketing as its own marketing channel?

With high engagement rates and their ability to “influence” culture, Mark McDermott, Partner at Amplify US, argues Creator Marketing should be in a league of its own. It wasn’t long ago that communicating to the advocates that...

Inspiration

How to Build a Brand That Lasts 100 Years #FutureMonth

Build a brand to last 100 years. That’s the dream. When challengers and upstarts put together their proposition, they think about how to create equity that outlives its makers. But what do you do when that dream comes true? And what challenges...

Leaders

From Numbers to Narratives: An Accountancy Veteran’s Creative Journey #MemberSpotlight

Barbara Gibson is a Polish self-taught illustrator renowned for her expertise in digital collages. She co-owns Gibson Kochanek Studio and So Good Studio Ltd with her partner, Marta Kochanek. Her work has been featured in major publications such as...

Inspiration

Creature London imagine a world without child poverty #BehindTheIdea

Creature London worked with Child Poverty Action Group, the leading charity campaigning for an end to child poverty in the UK, to launch its first above-the-line campaign. Child Poverty Action Group works on behalf of the more than 1 in 4 children...

Inspiration

Boxing clever: How can designers create packaging that boosts sustainable behaviour?  

Plastic Free July encouraged us to reduce single-use plastic waste every day over the course of the month. The world has a packaging problem. Around a quarter of global plastic waste, for instance, is down to packaging, and manufacturing plastic...

Industry

Thinking About Hiring a Design Manager in 2024? Here's a Comprehensive Guide

In today's fast-paced business environment, hiring the right design manager can be a game-changer for your company. A design manager not only oversees the creative process but also ensures that the design aligns with your brand’s vision and...

Workshop

How to transform eco anxiety into eco action

Climate collapse, biodiversity loss, rivers running with sewage…it’s hard not to feel anxious about the current state of the planet. Previous research, conducted in 10 countries across the world, found that 84% of young people are worried...

Industry

Influencer Fatigue Has Kicked in But Can They Be Saved? #FutureMonth

Remember those early, heady days of influencers? Brands were ecstatic at the prospect of a new avenue to market-a fresh, exciting way to engage with millennials and Gen Z. And it worked. Not only have influencers gained fame-attending the Met Gala or...

Inspiration

Unleashing a world of Wonder with Philip Hansen and Dan Maudhub #CompanySpotlight

In the world of creative agencies, Wonderful stands apart with its unique blend of strategic thinking and imaginative execution. Founded in 2007 by Dan Maudhub, the agency has evolved from its roots in Maidstone, Kent to a fully remote operation with...

Inspiration

Nissan put kids in charge of the future of electrification #BehindTheIdea

Nissan aims to achieve carbon neutrality across its operations and product life cycles by 2050; its mission is to electrify every all-new vehicle offering in key markets by the early 2030s. A recent milestone saw Nissan become the inaugural...

Leaders

What a Stay of Execution for Google Cookies Means for Marketers #FutureMonth

Google's recent decision to delay the phase-out of third-party cookies in Chrome until 2025 has significant implications for marketers. This extension provides both opportunities and challenges as the industry adapts to the evolving landscape of...

Industry

How to Hire an SEO Specialist in 2024: Key Tips and Questions for Finding the Right Expert

In today's digital age, the success of any business hinges significantly on its online presence. Search Engine Optimization (SEO) plays a pivotal role in ensuring your business stands out in the crowded online marketplace. Hiring an SEO specialist...

Inspiration

From Print to Paint: Daryl-Anne Leveton’s Freelance Illustrator's Journey #MemberSpotlight

In this exclusive interview, we delve into the fascinating journey of talented freelance illustrator Daryl-Anne Leveton, based in Milnerton, who transitioned from a career in the printing industry to pursue their true passion for painting and...

Features

Has AI Grown Up Too Fast? #FutureMonth

Artificial Intelligence (AI) has made tremendous strides over the past few years, evolving from a novel concept to a critical tool in various industries. In the creative sector, this rapid advancement has led to a significant transformation in how we...

Features

Global creative calendar: August 2024

Even beyond Paris, dozens of momentous events are set to arrive en force in the coming days. The ever-enticing list includes some of our world’s most famous cultural and creative-industry gatherings, which are set to welcome attendees virtually...

Leaders

Navigating the Creative Landscape with Charlotte Black of Saffron Brand Consultants #GettingToKnow

Meet Charlotte Black, the dynamic Executive Director of Strategy at Saffron Brand Consultants. With a diverse background that blends business acumen with creative flair, Charlotte leads a global team dedicated to crafting innovative brand strategies....

Features

Sustainability in Advertising: Past Efforts and Future Directions #HistoryMonth

Historically, advertising has often focused on reach, revenue, and creativity, but today, it is imperative to consider the environmental impact of every campaign. The shift towards sustainable advertising is not just a trend but a necessity, given...

Industry

Essential Tips for Hiring a Design Director in 2024: What to Look For and Key Considerations

Hiring a Design Director is a critical decision that can shape the creative direction and overall aesthetic of a company. This key role not only involves overseeing the visual and conceptual aspects of a brand but also managing a team of designers,...