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Leaders

Account Wins of the Week

18 Feet & Rising - Popchips Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency. It is the first time the 10-year-old brand, which markets itself as a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: Who Won E3 2017?

Last week, the gaming industry descended on the Los Angeles Convention Centre to show off their wares, swap war stories and make the wallets of gamers everywhere quiver in fear. E3 2017 was not exactly a banner year for the expo, with precious few of...

Posted by: Benjamin Hiorns
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Leaders

KFC and W+K launch a zinger burger into space

KFC and World View have partnered to launch the Zinger chicken sandwich to the edge of space and then bring it back, along with some telemetry data. Pushing the boundaries of space exploration and fried chicken technology, the mission will be the...

Posted by: Creativepool Editorial
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Leaders

Cannes Lions 2017: Top Speaking Sessions at the Palais

Whilst it's the awards and the general glamour of Cannes that might dominate headlines, the real heart of Cannes Lions lies in the festival's celebrated speaking sessions. Championing the sharing of ideas and the betterment of the creative...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

PRMEDIACO - Valencia The Valencia Region Tourism Board has selected PR MEDIACO to run its PR activity in the UK market throughout 2017. The remit involves the promotion of the whole Valencia Region, Eastern Spain, which includes well-known...

Posted by: Creativepool Editorial
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Leaders

M&S get radical with new campaign from Grey

Marks & Spencer (M&S) is urging the nation to “spend it well” in a new brand campaign that marks a “radical departure” from its previous marketing. The work is the first from M&S since it ended its 16-year relationship with...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA - Boundary Road Brewery Robber’s Dog director, Daniel Borgman, shoots the epic return of the Chocolate Moose for Boundary Road Brewery. Following a multitude of pleading requests from Boundary Road Brewery fans around New Zealand, BRB has...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...

Posted by: Creativepool Editorial
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Leaders

WCRS and Sky Mobile “Say Hello” with Tom Hardy

Sky will unveil its latest advertising campaign tomorrow to promote the launch of Sky Mobile. The campaign reveals Sky’s new brand positioning “Say Hello,” which introduces customers to more choice, more flexibility, more control...

Posted by: Creativepool Editorial
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Leaders

Publicis launch conversation-changing #NotSpecialNeeds initiative

Publicis and CoorDown, Italy’s national organisation for people with Down syndrome, are launching the conversation-changing initiative, #NotSpecialNeeds, with the goal of driving a cultural shift in the approach to Down syndrome awareness. The...

Posted by: Creativepool Editorial
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Leaders

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Smörgåsbord - Visit Wales Welsh actor Luke Evans, who will star as Gaston in the new Disney remake of Beauty and the Beast, is starring in an atmospheric new TV ad for Visit Wales, designed to promote the country’s 2017 Year of...

Posted by: Creativepool Editorial
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Leaders

WCRS hijacks the Welsh flag in a fight against skin cancer

This week marks the launch of the hard hitting “Don’t Be A Lobster” campaign created by WCRS for Welsh charity Skin Care Cymru, a campaign that aims to raise awareness of skin cancer in the run up to the summer months. Skin cancer...

Posted by: Creativepool Editorial
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Leaders

La La Land was robbed at the Oscars according to Social Media

Global media agency Carat analysed consumer sentiment around the Oscars on social media to determine the ‘audience votes’ ahead of the big announcement made on 26th February, when the underdog “Moonlight” walked away with the Best Picture...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Leaders

Margot Robbie is the new face of Nissan

Wolf of Wall Street and Suicide Squad actor Margot Robbie has been revealed as the new face of Nissan's electric and zero emission cars in a staged midnight race around the glamorous streets of Monaco. Robbie tested the Nissan BladeGlider (which can...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Creativepool Editorial
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Features

Creative Discussions: Jason Yates & the Protein World Transformation

Jason Yates is many things. He’s a former actor who has appeared on some of the biggest shows in the UK (including Eastenders), a visionary marketing mind and a bloody nice bloke. First and foremost, however, he is the Managing Director of...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Leo Burnett London - McDonald's Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Ad land gets political. Or does it?

The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...

Posted by: Benjamin Hiorns
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Leaders

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Creativepool Editorial

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