Displaying 3961 - 3996 of 4119 results
JWT - US Marine Corps Following a government-mandated request for proposal, the United States Marine Corps has renewed its advertising contract with JWT Atlanta, a relationship that has now lasted 67 years. Since its last review in 2007, J. Walter...
Posted by: Creativepool Editorial
Facebook Awards Submissions are officially open for the 2015 Facebook Awards (formerly the Facebook Studio Awards), which celebrates top creative work on Facebook (and Instagram this year). This year’s awards feature four additional...
Posted by: Creativepool Editorial
Two Ogilvy CommonHealth mainstays were inducted into the Medical Advertising Hall of Fame's Future Famers Program at an awards dinner held at the Pierre Hotel in New York on tuesday night (February 3). Account executive Lisa Gelbman, and content...
Posted by: Creativepool Editorial
Persil - Dual Action Mums Agency: TMW | Executive Producer: Kate Myles Who does the washing? Women do! Of course they do! This is the 1950s after all. No, hang on, it's 2015 - and women still do the washing, but they're cool women now. Not only are...
Posted by: Magnus Shaw
Nissan Whilst I normally don't care much for the “Prank” ads that have become more popular since the rise of the YouTube star, I couldn't help but fall for this remarkable clip from TBWA\Chiat\Day LA. One of a number of videos for a...
Posted by: Benjamin Hiorns
I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...
Posted by: Benjamin Hiorns
Budget airline EasyJet has pulled off a dramatic turnaround in recent months, with passenger numbers up 4.1% to 14.9 million around the tail end of last year, with revenue per seat increased by 3.7% in kind and shares hitting an all-time high. A...
Posted by: Creativepool Editorial
In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...
Posted by: Creativepool Editorial
The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...
Posted by: Benjamin Hiorns
Though Newcastle Brown Ale, the Heineken-owned British beer brand that is surprisingly popular across the pond, lack the finances to buy a national TV ad during the 2015 Super Bowl, they have struck upon an ingenious way in which to buy regional TV...
Posted by: Creativepool Editorial
BBH - Tesco In yet another big move under new CEO Dave Lewis, Tesco has replaced Wieden + Kennedy as its advertising agency of record with BBH. The appointment, which is worth £110 million, means that BBH will be severing ties with rival...
Posted by: Creativepool Editorial
In its first TV campaign for Young's Seafood since winning the account last Summer, Quiet Storm has hired Shakespeare in Love and Shrek star Rupert Everett to voice a fish-obsessed cat called Malcolm. The multi-million pound campaign hopes to...
Posted by: Creativepool Editorial
It was announced recently that The Havas Group has acquired the award-winning German agency, Bird & Schulte Advertising, a leading health and wellness communications agency which offers a full spectrum of services including advertising, digital...
Posted by: Creativepool Editorial
Warner Brothers - 'American Sniper' All too often, ads for movies contain too much information and far too much of the movie itself. In short, they're a bit desperate. But this is much more like it. Lean, intriguing but giving little of the story...
Posted by: Magnus Shaw
Classically beautiful curved TV from Samsung Samsung's CES 2015 Keynote Speech Samsung chose CES 2015 as the platform from which to unveil their new curved TV designed by the Fuseproject consultancy, which is headed up by famed Swiss designer Yves...
Posted by: Creativepool Editorial
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Two and a Half Men star and stoner icon, Ashton Kutcher, appears in a new advertising campaign from CLM BBDO & Energy BBDO for Extra, the UK's most popular brand of chewing gum. The £15 million marketing campaign will run throughout 2015,...
Posted by: Creativepool Editorial
Fisher-Price, the children's toy manufacturer, has started 2015 with an ad that aims to tug at the heartstrings of mothers and fathers across the world. The 90 second clip, which debuted over the weekend, shows some of the first babies to be born in...
Posted by: Creativepool Editorial
McDonald's are starting 2015 with a complete “Brand transformation” based around the immortal “I'm lovin it” strategy. The transformation hopes to stem haemorrhaging sales for the fast food brand, and instil a more upbeat and...
Posted by: Creativepool Editorial
WPP WPP has appointed Roberto Quarta to its board (starting in January), and are planning to have him step into the role of chairman next summer. The current chairman of Smith & Nephew and IMI will succeed former US ambassador to the UK Philip...
Posted by: Creativepool Editorial
Mediacom Confectionary giant Mars awarded its global media planning account to WPP's Mediacom earlier this week after a consolidation review. The company, which has a global annual spending estimated at $1.5 billion, has, until now, been handled by...
Posted by: Creativepool Editorial
LG take a Quantum leap LG has taken another step in the 4K wars with their new “Quantum Dot” TV, which they are expected to debut at CES 2015. The new QD-equipped set is said to offer a wider colour palette and improved saturation than...
Posted by: Creativepool Editorial
TBWA\Chiat\Day LA has teamed up with The Recording Academy for the eighth year in a row to promote the 57th Annual Grammy Awards, which will take place at the Staples Centre in LA on the 8th of February 2015. Dubbed, “The Grammy Effect,”...
Posted by: Creativepool Editorial
Former Countdown host and legendary Football pundit Jeff Stelling will be teaming up with Carlsberg and its below-the-line marketing partners The Marketing Store to address the footballing nation on Boxing Day this year with a “King's...
Posted by: Benjamin Hiorns
Sony find new ways to play in China Sony is launching its Playstation 4 console in China early next year on the 11th of January 2015, closely following arch rivals Microsoft, who launched their own Xbox One console in October; the first console to...
Posted by: Benjamin Hiorns
Have you read the Forrester report? If not, do you know what the Forrester report is? Don't worry, neither did I until someone asked me what I made of it, prompting me to run away and look it up. In some quarters, however, this report is hot stuff....
Posted by: Magnus Shaw
The DAS Group (Diversified Agency Services), the Omnicom owned global group of marketing services companies, announced recently that it had acquired the Washington DC-based firm DDC Advocacy. Omnicom's latest acquisition is a full-service public...
Posted by: Creativepool Editorial
Until recently, the iconic Kemistry Gallery for graphic design in London was facing closure, due to greedy Shoreditch developers, who are looking to edge the gallery out in favour more homogenised fluff. One ambitious Kickstarter campaign later,...
Posted by: Creativepool Editorial
MRM//McCann MRM//McCann, the global customer experience marketing agency, announced yesterday that EVP, managing director of MRM//McCann Detroit, Jill Cooley, will be promoted to the global role of EVP, worldwide account director. Also, award...
Posted by: Benjamin Hiorns
The lemon-lime soft drink brand, 7up, recently took over a London bus with an ambitious urban knitting campaign in order to promote its new “7up Free,” the sugar free soft drink being positioned as a “Non-conformist” beverage....
Posted by: Creativepool Editorial
Cider Heineken, the brand behind Bulmers cider (amongst countless other alcoholic beverages, including their own globally successful lager), is positioning Bulmers as a festive drink for the winter season in a new digital campaign. Itself part of...
Posted by: Creativepool Editorial
The Australian digital agency, Pusher, has announced a partnership with Publicis Worldwide, with the agency's 17 Sydney staff and eight Brisbane staff set to move into Publicis offices, and two staff members opening an office in Melbourne off the...
Posted by: Creativepool Editorial
After two unsuccessful attempts to crack the highly competitive New York market, the London-based M&C Saatchi have finally made some headway. It was announced earlier this morning, that the agency had bought a minority stake in the successful New...
Posted by: Creativepool Editorial
Karen Blackett OBE, chief executive of WPP's MediaCom, has recently been named “The Most Influential Black Person in Britain” by Powerlist magazine, but the 43-year old leader of the UK's largest media agency still thinks it's odd that...
Posted by: Creativepool Editorial
Lida Lida was recently awarded a £5 million direct and digital fundraising account for Oxfam after a competitive pitch against Rapp, Atomic and the incumbent agency, WPB Chameleon. The London-based direct marketing agency will be tasked with...
Posted by: Benjamin Hiorns
The Dentsu Aegis Network's Carat agency has officially snatched the £550 million UK Government buying account from GroupM, the media-buying division of WPP, after GroupM filed a claim at the high court in London to challenge the decision. The...
Posted by: Benjamin Hiorns
