The Creativepool Annual 2018 winners were revealed in a momentous night at Banking Hall, London on Thursday 10th May. A night of anticipation and celebration, the 2018 Edition of the Annual unveiled a spectacular showcase of the winning creative campaigns, works, people, brands and agencies from 2017, a true testament to the diverse talent found on Creativepool and a real reflection of the shifting, but ever-exciting creative industry.
This year, Creativepool challenged the industry with a controversial pastiche of the infamous Trainspotting quote, the power of choosing creativity over all was championed and recognised throughout. With over 2,000 entries submitted and over 20,000 votes cast during the People’s Choice, the creative competition this year was breathtaking.
Creativepool awarded a phenomenal 285 Annuals, including 26 Gold Editions. The Annual 2018 saw winners spanning 18 countries and four continents, with Colenso BBDO taking home four gold, two silver and a bronze edition of the Annual, whilst Ogilvy South Africa was awarded with three gold, two silver and four bronze editions.
Creativepool awarded its highest honour, Agency of the Year, to Iris for their relentless focus on progress, creativity, honesty and discipline neutrality while the People’s Choice for Agency of the Year was awarded to Momentum Worldwide and their mission to entertain.
The only industry award to distinguish an ‘Influencer of the Year’, Creativepool recognises the leaders that blaze trails and drive change in the industry. This year, this prestigious title was awarded to Sarah Golding, CEO and Partner at The&Partnership London and the IPA’s second ever female president. Chris Pearce, CEO at TMW Unlimited was the People’s Choice for Influencer of the Year in 2017 for his ongoing commitment to deliver outstanding work and mentorship for the School of Logical Progression.
“Every year we put creativity at the forefront with our unique award. This year we went a step further, asking industry figures to Choose Creativity above the jargon, data, and number-crunching that the world of advertising sometimes holds aloft. As always, thank you to our incredible judging panel, one of the most diverse yet, all the companies and individuals who entered this year and our amazing and ever growing community who make Creativepool, for me, the most exciting and inspiring place to be on the web.” - Michael Tomes, Founder, Creativepool
Top level creatives and marketers from agencies and brands around the world make up the judging panel for the Creativepool Annual 2018. A collective rich in diversity and expertise, the judging panels were graced by representatives from from Unilever, Ogilvy, eBay, Framestore, The Engine Group, Twitter, Sony Music, Interbrand, Publicis and more.
View all Judges
About The Annual 2018
Creativepool endeavours to set higher benchmarks for creativity and to inspire learning, interaction, and debate and does so with one of the most widely distributed creative award publications, the Creativepool Annual. Creativepool prints 7,500 beautifully bound copies of the Annual and puts them directly in the hands of industry leaders at brands and agencies, big and small, around the world, exponentially increasing the reach of the winning work, campaigns, people, companies and agencies.
A big thank you to our headline sponsor Adobe for our custom photobooth, Ambrose Press for producing the Annual, Frank & Lively and James Allan for capturing beautiful memories of celebration all night, MassiveMusic for entertaining our guests with smooth beats and JSR Agency for continuously supporting the industry's best illustrators.