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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
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creativepool.com/weareamplify
Inspiration
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Leaders
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What Founders Lose By Not Building Brand
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The Best Children’s Book Illustrations: Styles, Examples, and Top Illustrators
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Behind the Idea: Why Foster’s brought back Brad and Dan
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New Balance to enter London Marathon at dreaded mile 24
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Uncommon tells the story of television for ITV
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Why gaming should be taken more seriously
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Are white male creative directors ruining advertising?
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7 ads that prove Carlsberg wasn't all bad as new pilsner launches
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Reconnecting with our roots: How VR can bring us back to reality
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Burger King’s flame-grilled glasses are too hot to handle
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Continuous innovation: How to do new things when everyone's always busy
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Behind the Idea: Inside Oreo's cookie kingdom for Game of Thrones
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Game of Brands: 5 companies that could rule Westeros
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Greenpeace faces up to Nestlé's #PlasticMonster
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NIKEiD rebrand ticks all the boxes
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Waitrose issues apology over 'racist' Easter packaging
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Behind the Idea: How Gerard Butler hijacked Enterprise
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Your type on paper: How brands can hit it off with Love Island in 2019
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Behind the Idea: McCafé's take on the ridiculous world of coffee
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Apple bites into TV, gaming and news subscription space
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Context is key: How to create impactful ads on the right platform
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Brand simplicity – a trend or natural evolution?
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SXSW 2019: Virtual overload
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In defence of side hustles
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McDonald's points the finger back at obesity claims
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Sir John Hegarty airs concern over Brexit
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BleepBleeps' Tom Evans: 4 inspiring side hustles
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Taking VR beyond eye candy: 3 key pillars of effective storytelling
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Mobile World Congress 2019: A virgin's view
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International Women's Day 2019: 8 of the best ads that empower women
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International Women’s Day 2019: News brief
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Behind the Idea: Changing perceptions of Race for Life
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Not just a pretty face: Why Zara’s new logo is a step in the right direction
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Behind the Idea: When Harry's met Harry Kane
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Crazy new Nike ad celebrates women in sport
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Oscars 2019: Who will win big at Sunday's Academy Awards?
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Dealing with deepfake technology in a post-truth era
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How WeChat and TikTok are making China unmissable
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