Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously.
Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a tongue-in-cheek approach to an ad for McDonald's coffee brand McCafé to great effect. Here, they talk about the process and what they were aiming for with the work.
Nick Harman April 2nd, 2019, in the afternoonRather overdid it this time to be honest, trying too hard. Not as simple and funny as the 'what's a flat white' commercial and probably 10 times more expensive to make. And we've seen parody ads before. McD ads work best when they rely on finecasting and script and not chucking money at the camera.