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Behind the Idea: McCafé's take on the ridiculous world of coffee

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Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously.

Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a tongue-in-cheek approach to an ad for McDonald's coffee brand McCafé to great effect. Here, they talk about the process and what they were aiming for with the work.

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