With Cannes Lions 2017 on the horizon, YouTube has today released their special edition Cannes YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. Please note that this is purely for fun, given that this list represents clicks and views, not creativity and award hype. We can't, for example, see a Clash of Clans ad claiming a Grand Prix anytime soon. That being said, however, the actually rather inspiring Budweiser spot has been a firm favourite in the last few months, and we're willing to be proven wrong. Also, sometimes it's good to step back from the industry bubble and see what everyone else is enjoying.
These ads represent 11.8 million hours of ad watching. Three of the Leaderboard winners were repeat winners from 2016. New entrants to the Cannes special Leaderboard include Knorr, Shell, Purple, Cricket Wireless, Budweiser and Kia. Star power from John Cena, Jennifer Hudson, Ronaldo and various football superstars and Melissa McCarthy has undoubtedly helped many of these spots gain an audience. There are also three Super Bowl spots from Hyundai, Kia and Budweiser, which is rather telling.
Anyway. Without further ado...
Cannes-to-Cannes YouTube Ads Leaderboard
1. Nike Football Presents: The Switch ft. Cristiano Ronaldo, Harry Kane, Anthony Martial & More
Creative Agency: Wieden+Kennedy
Media Agency: Mindshare
2. Knorr #LoveAtFirstTaste
Creative Agency: MullenLowe
Media Agency: PHD
3. Clash of Clans: Hog Rider 360
Creative Agency: Barton F Graf
Media Agency: In House
4. Best Day Of My Life | Shell #makethefuture
Creative Agency: Possible
Media Agency: MediaCom
5. How to Use a Raw Egg to Determine if Your Mattress is Awful - #PURPLE
Creative Agency: N/A
Media Agency: N/A
6. Samsung: This is a phone.
Creative Agency: Leo Burnett
Media Agency: Starcom Worldwide
7. The Unexpected John Cena Prank | Hidden Camera
Creative Agency: Shareability
Media Agency: MEC
8. Budweiser 2017 Super Bowl Commercial | “Born The Hard Way”
Creative Agency: Anomaly
Media Agency: Mediacom
9. A Better Super Bowl | NFL Hyundai Super Bowl LI
Creative Agency: Innocean USA
Media Agency: Canvas Worldwide
10. 2017 Kia Niro | “Hero’s Journey” Starring Melissa McCarthy
Creative Agency: David&Goliath
Media Agency: Canvas Worldwide
For more pre-Cannes speculation, you can also read up on Leo Burnett and their predictions for this years winners. To stay on top of the latest Cannes Lions news and happenings, also remember to keep your browsers set right here at Creativepool.