Droga5 London – Impulse
Following a competitive pitch, Droga5 London has added the global business for fragrance brand, Impulse, to its roster. Effective immediately, Droga5 will work closely with Impulse’s in-house creative team to develop an impactful and memorable campaign that resonates with its loyal audience and new fans alike. Presently, Impulse products are available in Argentina, Australia and Europe. The campaign is set to make its debut in 2017 and comprise digital, TV, social and print, with the media budget to be determined.
Droga5 London has added the global business for fragrance brand, Impulse, to its roster
Eugenia Zalis, Global Brand Vice President at Unilever, Impulse's parent company, said: “It’s an honour to partner with such a prestigious creative agency such as Droga5 in our quest to have millennials fall in love with Impulse again. The brand is undergoing an exciting new global re-launch and we are confident that we have now found the ideal partner to help us communicate this to girls all over the world.” Amy Garrett, Head of Client Development at Droga5 London, added: “Impulse has a rich history of communicating with its audience of young women in famous, engaging and culturally resonant ways. This is a fantastic opportunity to continue that rich history, but in a way that's on trend and beyond and the way love, romance and female confidence have changed.”
Khanna\Reidinga – MAGNUM Boots
Following a global review, MAGNUM Boots has announced the appointment of Khanna\Reidinga as its strategic and creative partner for consumer and B2B communications. Since 1982, with the development of a bespoke tactical boot for the FBI, MAGNUM has become the leading global footwear supplier for law enforcement, the military, fire/rescue, emergency/medical and work wear. Starting in the US - MAGNUM's main market - K\R will roll out a new brand positioning followed by global and local campaigns. This collaboration also marks the beginning of an additional focus on work wear and a clearer consumer proposition.
MAGNUM Boots has announced the appointment of Khanna\Reidinga as its strategic and creative partner for consumer and B2B communications
Global Marketing Director at MAGNUM Glen Richards, said:: “With K\R's pitch idea we have the right tools to build a truly global and consistent brand. We feel their creative strategy will resonate within all of our markets and has the power to unify the very diverse categories in which we operate.” K\R Creative Director Hesling Reidinga, added: “It's great to work for a brand that has been on the forefront of protecting the people that protect and take care of us. We aim to show the beauty of these so called 'dirty' jobs.”
Geometry Global/Integer – Lion
Lion Beer, Cider & Wine Australia has announced that shopper strategy agencies; Geometry Global and Integer will join its Agency Village following a recent pitch process. Geometry Global has been appointed to work on Lion’s Shopper Strategy Projects such as the Beer Category Growth Plan and will be the lead shopper agency for XXXX and Craft portfolios. Integer, meanwhile, has been appointed as lead agency for Shopper Strategy and Executional Projects for Major Customers, Hahn, Kirin, Little Creatures, Tap King, On-premise and Lions Cider portfolio and will sit alongside Shopper Execution Agency, PMG Communications, who remain a long term partner.
Lion Beer, Cider & Wine Australia has announced that shopper strategy agencies; Geometry Global and Integer will join its Agency Village
Geometry Australia CEO Sean Taylor, said: “We are delighted to win the business and be in a position to help take Lion’s shopper strategy to a new level. In today’s complex and rapidly changing marketing environment it’s important to be on the cutting edge of shopper strategy and engage customers at every touch point. With access to Geometry’s proprietary tools and to the broad expertise of Geometry agency’s network, we are confident the Lion partnership will produce world class work across all shopper projects. We can’t wait to get started.” Integer Australia Managing Director Georgia Bruton, added: “We're thrilled about our new partnership with Lion. The chemistry between us made the pitch process incredibly enjoyable. There was a feeling of it being the right partnership from the beginning which, combined with our insights and expertise, is ultimately the perfect formula for success.”
Mother – Baileys
Baileys, the Diageo-owned Irish liqueur brand, has appointed Mother as its global strategic and creative agency after a competitive pitch.This is the fourth Diageo brand for Mother, which also works on Pimm's, Tanqueray and J&B. It won the account following a closed pitch process that kicked off earlier this year. Diageo’s other roster agencies include Abbott Mead Vickers BDDO (Guinness) and Adam & Eve/DDB (The Singleton Scotch). Diageo split with the previous agency, Bartle Bogle Hegarty, in May. At the time, it claimed it was bringing the advertising for Gordon’s and Baileys in-house, but the drinks giant changed its mind and began approaching agencies. The Baileys win is the result of a pitch run out of London and New York Mother offices and the business will be led out of London. Anomaly London won the global creative account for Gordon’s gin in August. It also handles Johnnie Walker.
Baileys has appointed Mother as its global strategic and creative agency
Garbhan O’Bric, the Baileys global brand director, said: “We are delighted to be working with the team at Mother. We were bowled over by the strategy and creative that they demonstrated, we felt that the people behind the agency were wonderful and we are confident that Mother has all the right ingredients to become the perfect long-term partner.” Michael Wall, the global chief executive of Mother, added: “It’s fantastic to add Baileys to our existing Diageo brands. This is a cherished and longstanding client relationship and we have some great global work in the making.”
Grey London – Jacob's
Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency. This means Grey will handle creative work for all its brands including Twiglets, Mini Cheddars and Oddities. The appointment comes ahead of a new master brand campaign for Jacob's that will launch in 2016. It won the account after it beat fellow WPP agency JWT in the final stage of a pitch process run by Roth Observatory. The incumbent, Publicis London, did not repitch for the business. Grey London already works on the McVities brand, which is also owned by United Biscuits.
Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency
Ted Linehan, the director of savoury brands at United Biscuits, said: “We saw some fantastic ideas from all of the agencies in the pitch process, but Grey London’s work stood out from the moment we saw it. Within United Biscuits, we've seen how great campaigns can connect consumers to our brands at an emotional level. The new campaign reflects our ambition to continue growing our Savoury business and modernise the Jacob's brand.” Lucy Jameson, the chief executive at Grey London, added: “We are delighted that we've won this pitch. Not only do we get to work on yet another portfolio of great, iconic brands but we're also consolidating and growing our relationship with United Biscuits – one of our most exciting and creatively ambitious clients – as they invest and grow their business.”
