McCann London – Picturehouse Cinemas
Following a successful partnership in developing the McCann London “Up on the Roof” film festival, Picturehouse Cinemas (a boutique UK cinema chain offering everything from blockbusters to art house classics and live performances of opera and ballet) has tasked the agency with developing its brand proposition. The appointment of McCann follows its recent expansion in the brand’s key London market, with the launch of the flagship Picturehouse Central, East Dulwich Picturehouse & Cafe and a four screen cinema in Crouch End opening this autumn. McCann London’s commercial focus will be to further develop the core membership proposition over the coming months. The agency will work with Picturehouse Cinema brand assets to strengthen its position as leaders in delivering high quality entertainment experiences nationwide.
Picturehouse Cinemas has tasked McCann London with developing its brand proposition
Sara Frain, Group Marketing Director of Picturehouse, said: “McCann London innately understand the quality difference of Picturehouse Cinemas - they were able to distil all that we do in a truthful way and know how to tell our story to grow our audience and our brand.” Laurence Thomson, Chief Creative Officer of McCann London added: “It truly is a pleasure to work with Picturehouse, I’ve been a member for years. They do film how it should be done.” The appointment was made after a competitive pitch and is with immediate effect.
Five by Five – Roberts Radio
Roberts Radio, the UK’s leading radio manufacturer, has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new “R-Line” range, which will roll out across the UK in Spring next year. The R-Line marks Roberts Radio’s first foray into the modular, streaming music category, targeting an affluent, music-loving audience that demands brilliant quality. The agency will craft the range’s overall identity, as well as producing print and online ads, brochures, POS collateral, videos and e-marketing materials to boost Roberts Radio’s new bespoke line and increase on-shelf standout. The campaign creative will capitalise on Roberts’ British legacy, with print ads featuring tongue-in-cheek references to well-known chart classics.
Roberts Radio has appointed Five by Five to develop and execute an integrated launch campaign for the brand’s new “R-Line” range
Rachel Cowle, Head of PR and Marketing, at Roberts Radio, said: “With 80 years of design and radio manufacturing behind us and a rich British heritage, we’re pleased to welcome Five by Five on board to continue to drive brand desire. The agency’s wealth of launch experience within the consumer tech market will serve us well as we begin the next stage of our journey, entering into an exciting new category.” George Roberts, Client Director, at Five by Five, added: “With Roberts Radio, you’re not just getting the promise of uncompromising quality, but you’re buying into a brand that is continuously looking for ways to improve the experience for its customers. We wanted to produce a campaign that delivered to all of this and that resonates with Roberts’ core demographic of discerning music lovers.”
72andSunny – Coors
MillerCoors has announced 72andSunny as its advertising and digital agency of record for the Coors Family of Brands. Based in LA, 72andSunny will begin work immediately on Coors Light and Coors Banquet. Over the past several years, Coors Light became the second best-selling beer in the country, thanks to the promise of delivering Rocky Mountain cold refreshment. Coors Banquet volume has grown for the past eight years as beer drinkers have embraced the brand’s timeless western masculinity. The agency won the pitch after a competitive review against two other top agencies.
Coors has announced 72andSunny as its advertising and digital agency of record
John Boiler, founder and CEO of 72andSunny, said: “Our entire agency was galvanised to win this business and collaborate with MillerCoors to further build these two iconic brands. Both brands have amazing histories and brewing tradition, giving them great stories to tell. We can’t wait to get to work doing just that.” MillerCoors CMO David Kroll, added: “72andSunny was awarded the business based on a clear ability to build brands that speak with a bold intensity and distinct POV. They demonstrated an inherent understanding of today’s drinker and how to engage them in a multi-channel, unplugged world. I truly appreciated their competitive grit and drive to build brands that define their respective categories.”
adam&eveDDB – Lloyds Bank
Lloyds Bank has given Adam & EveDDB its creative account, ending its 13-year relationship with RKCR/Y&R, who has worked with Lloyds since 2002, when it replaced Saatchi & Saatchi. Earlier this year, Lloyds Bank hired Adam & EveDDB without a pitch to create a high-profile campaign marking the bank’s 250th anniversary, with the agency reviving the iconic black horse for its aptly named “Horse story” campaign. In some ways this is the least surprising news of the year, as Lloyds has always been a fan of A&E founders James Murphy, David Golding and Ben Priest who worked at RKCR prior to founding A&E.
Lloyds Bank has given Adam & Eve/DDB its creative account
A Lloyds Bank spokeswoman confirmed the appointment and added that RKCR/Y&R will remain the creative agency for the Bank of Scotland. The WPP shop won the Bank of Scotland account in 2009, which was previously held by Edinburgh-based agency Newhaven, following the merger of Lloyds TSB and HBOS. A&E also works on the Lloyds Banking Group's Halifax brand.
Brand Union – Simplyhealth
Simplyhealth Group has appointed WPP’s global brand agency Brand Union to support its future brand development. Following an eighteen month strategic review across the group, the agency has been appointed to help bring its new strategy of everyday health to life. Brand Union was appointed following a competitive pitch process run by marketing industry experts Oystercatchers, which offer businesses advice and support when looking to partner with agencies. The scope of work includes strategic brand positioning for Simplyhealth Group including its dental payment plan specialist brand, Denplan, and its growing retail business.
Simplyhealth Group has appointed Brand Union to support its future brand development
Raman Sankaran, leader of Simplyhealth’s brand development, said: “The appointment of Brand Union is the next step in joining our business and brand strategies. It’s a really exciting time for us and we were very impressed with Brand Union’s approach which we feel has the right balance of focusing on brand strategy and employee engagement.” Terry Tyrrell, Worldwide Chairman at Brand Union, added: “Simplyhealth is a respected company with a robust and unique offering. We’re excited to be given the chance to put our creative and strategic expertise to use, bringing the brand to life in this key period in its development.”
