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Agency of the Week: 72andSunny

Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...

Posted by: Industry Updates
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Advertising

72andSunny’s creative residency 72U comes to Amsterdam

72andSunny is excited to announce the opening of applications to the first European session of 72U. The 3-month creative residency will be based in the company’s Amsterdam office. Participants of the 2016 Amsterdam session will work on three...

Posted by: 72andSunny Amsterdam
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72andSunny redefine what it means to be a 'Modern Male'

Hands up male Creativepoolrs, who amongst you didn't receive a Lynx gift pack this Christmas from an acquaintance and/or elder family member? I'd imagine precious few of you are currently sat at your computers or phones with your hands aloft, not...

Posted by: Industry Updates
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Advertising

72andSunny channel Admiral Akbar in latest campaign

72andSunny has used a barrage of internet memes in its latest piece of work for anti-smoking organisation Truth. The “It's a Trap” spot reveals the deceit and danger behind social smoking, sheesha smoking and cigars, with some help from...

Posted by: Industry Updates
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Design

72andSunny break into beer biz with a delicious IPA

I am a proud, lifelong (well, adult life at least) beer fan. Admittedly more by design than by choice (my father used to work for a brewery), but I digress. Whether popping out for a wee tipple with a few mates after work or sitting down with my...

Posted by: Benjamin Hiorns
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Account Wins of the Week

Media Agency Group - Crystal Maze Live Media Agency Group (MAG) has been appointed to deliver a 12-month multimedia plan to build and drive ticket sales for the Manchester and London Crystal Maze Live Experience, after a competitive pitch. MAG...

Posted by: Industry Updates
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Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

Fold7 - Carlsberg Fold7 has won the global Carlsberg business from incumbent 72andSunny Amsterdam. Fold7 has held the UK account for five years and will be rolling out it's Danish repositioning for the brand globally throughout 2018. Fold7 created...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

CHI&Partners Joining CHI&Partners this week are the talented creative team of Jo Griffin and Tom Dixon, who are coming to the agency after three years at rival London shop WCRS. As the team responsible for the multi-award winning campaign...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

M&C Saatchi M&C Saatchi has appointed Kate Bosomworth as its new Chief Marketing Officer, marking the first appointment to the management team by Giles Hedger, CEO at M&C Saatchi. Appointed to the Board of Sport England in 2013, Bosomworth has been...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

72andSunny - Uber Uber has reportedly picked 72andSunny as its global ad agency following a review in the US. The taxi-hailing app has hired the MDC Partners agency to work on global campaigns. It is the brand's first review under newly appointed...

Posted by: Industry Updates
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Advertising

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Twelve Creative agency Twelve has announced that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in...

Posted by: Industry Updates
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Advertising

Top Hires of the Week

Havas London Havas London has appointed former 101 London Partner & Head of Strategy, Clare Hutchinson, as its new Executive Strategy Director. In this new role, which she starts in November, she will report directly into Havas’ European Group...

Posted by: Industry Updates
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Advertising

Account Wins of the Week

PHD – Sainsbury's Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. A source close to the supermarket giant said PHD eventually triumphed...

Posted by: Industry Updates
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Cannes Lions 2017: The Last Big Winners

Now that the sun has set on the Cannes Lions 2017, we're looking back over the weekend at the big winners that were announced at the climax of this year's tumultuous, exhausting but reliably satisfying festival of creativity. There's been no shortage...

Posted by: Industry Updates
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News

Cannes Contenders: Part One

Publicis One - AXA Where Does the Time Go 72andSunny - Smirnoff Presents Nadia Tehran - We’re Open TMW Unlimited - Lynx - Men in Progress DDB New York - Tribeca Film Festival - See Yourself in Others JWT LATAM - The Breastfeeding...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Mediacom North MediaCom North, already one of the biggest billing agency outside London, is setting its sights even higher by creating a new board of directors for the group which now includes the recently acquired Code Computerlove (Code). Paul...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

OLIVER On-site specialist OLIVER has appointed Proximity London Creative Director, Rob Kavanagh (left), to take on the role of Executive Creative Director on a number of key client accounts. Kavanagh will report in to OLIVER Group UK’s chief...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

CHI & Partners - British Gas On Saturday, British Gas unveiled its new brand initiative, “Smarter Homes For All,” a multi-discipline communications campaign designed to show how smart home technology can offer real benefits to...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Industry Updates
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Advertising

Super Bowl 51: Every Ad We Have So Far

The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Saatchi & Saatchi Magnus Djaba has been appointed by Publicis to take on the newly created Global President role at Saatchi & Saatchi, with current global CEO, Robert Senior, departing to pursue personal plans. Djaba, the UK CEO of Saatchi & Saatchi...

Posted by: Industry Updates

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