Saatchi & Saatchi Sydney has been named Effective Agency of the Year at the 2015 Australian Effie Awards, scooping two of the evening’s four gold awards and a further silver for Luxottica’s OPSM campaign, “The most important story you will ever read to your child.” The remaining two gold awards were presented to Showpony Advertising for SA Health’s Aboriginal Immunisation campaign and to The Works for Beam Suntory’s Canadian Club campaign “Keeping Australians Over Beer for 5 years,” which also went on to claim the coveted Grand Effie.
Saatchi & Saatchi Sydney was named Effective Agency of the Year
Positioning Canadian Club as a refreshing alternative to beer, The Works winning campaign for Beam Suntory consistently increased the Ready To Drink market by poaching beer drinkers to try the Canadian Club with a campaign built around an insight into “Beer Boredom.” The ceremony which took place at Doltone House, Jones Bay Wharf, in Sydney last night, delivered a further 10 silver and 18 bronze awards, bringing the total number of agencies awarded for outstanding measurable results to 22 and the number of clients to 24.
Effective Advertiser of the Year was presented to Meat & Livestock Australia
A new award this year, Effective Advertiser of the Year was presented to Meat & Livestock Australia for the organisation’s long track record producing highly effective marketing and advertising campaigns which consistently create desire and ultimately demand for its products. Judges also praised the client’s long term partnership approach to agency relationships.
The remaining two gold awards were presented to Showpony Advertising and The Works
Anthony Freedman, chairman of The Australian Effie Awards, said: “The Effies are important to clients and agencies because they recognise the result of commercial creativity. It is important that we celebrate the impact and therefore the value of our work, which has the power to transform client businesses as the winning cases tonight have demonstrated. Congratulations to all of winners and finalists.”
Gold Effie winners by category:
Healthcare
Saatchi & Saatchi Sydney/Luxottica – “The most important story you will ever read to your child”
Most Original Thinking
Saatchi & Saatchi Sydney/Luxottica – “The most important story you will ever read to your child”
Small Budget
Showpony Advertising/SA Health – “Aboriginal Immunisation”
Long Term Effects
The Works/Canadian Club (Beam Suntory) – “Keeping Australian’s Over Beer”
Silver Effie winners by category:
Financial Services Sponsor: The Digital Edge
Clemenger BBDO Melbourne/MLC – “Save Retirement”
Saatchi & Saatchi Sydney/Luxottica – “The most important story you will ever read to your child”
Not For Profit or Cause Related Marketing Sponsor UnLtd
Clemenger BBDO Melbourne/DrinkWise – “How To Drink Properly”
Tongue/Cure Brain Cancer Foundation – “Don’t Let Them Fight It Alone”
Best State Campaign
GPY&R Melbourne/Public Transport Victoria – “The Freeloadin’ Fare Evader”
Return on Investment
Blue Hive Australia/Ford Motor Company of Australia – “Tough Is Not Enough”
Most Original Thinking
Grey Melbourne/MS Society – “Transforming an Ugly Disease into something Beautiful”
New Product or Service sponsor The Monkeys Cobbler
Give Art Science/FRUCOR Beverages – “Maximus”
PR Led Campaigns
Leo Burnett Melbourne/SPC Ardmona – “How listening saved a 100 year old company”
Bronze Effie winners by category:
Retail/Etail
Mc Cann Melbourne/Nimble – “Nimble it and Move On”
AJF Partnership/Officeworks – “How Officeworks Grew Minds”
Beverages
Leo Burnett Melbourne/7-Eleven – “Slurpee Xpandinator: Flipping value on its head”
Other Consumer Goods
Blue Hive Australia/Ford Motor Company of Australia – “Tough Is Not Enough”
Leo Burnett Melbourne/Honda Australia – “Honda Odyssey: Be Our Best Critic”
Other Services Sponsor: Trapdoor Productions
The Brand Agency/St John Ambulance Western Australia – “Break The Barrier”
Travel, Leisure and Media Sponsor: B&T
Publicis Mojo/Tourism Northern Territory – “Pushing the NT off Aussies’ bucket lists”
Government
JWT Sydney/NSW Government – “Winning the war against alcohol-fuelled violence”
GPY&R Melbourne/Public Transport Victoria – “The Freeloadin’ Fare Evader”
Not For Profit or Cause Related Marketing Sponsor UnLtd
Grey Melbourne/MS Society – “Transforming an Ugly Disease into something Beautiful”
Best State Campaign
The Brand Agency/St John Ambulance Western Australia – “Break The Barrier”
303Lowe Perth/Perth Racing – “Ashbeclee”
Return on Investment
AJF Partnership – Officeworks – How Officeworks Grew Minds
Short Term Effects
Whybin\TBWA Sydney/IAG Group’s NRMA Insurance – “Crashed Car Showroom”
GPY&R Melbourne/The Lost Dogs Home – “Human Walking Program”
Most Original Thinking
Clemenger BBDO Melbourne/DrinkWise – “How To Drink Properly”
Small Budget
GPY&R Melbourne/The Lost Dogs Home – “Human Walking Program”
Digitally Led Ideas
Whybin\TBWA Sydney/Chobani – “Inspiring your inner foodie”