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The creative back slapping machine from Grey London

Matt Kennedy and Georgia Horrocks are a creative team at Grey London with a mission to change the industry from the inside. The two young inventors are expecting to take adland by storm with their new innovative piece of wearable tech: The...

Posted by: Industry Updates
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Grey Germany shockingly opens people's eyes to the horror of FGM

Worldwide more than 200 million women are affected by the cruel “tradition” of FGM (female genital mutilation), with over 48,000 of them living in Germany. Nevertheless, the problem is simply not visible to most people. TERRE DES FEMMES...

Posted by: Industry Updates
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Advertising

M&S get radical with new campaign from Grey

Marks & Spencer (M&S) is urging the nation to “spend it well” in a new brand campaign that marks a “radical departure” from its previous marketing. The work is the first from M&S since it ended its 16-year relationship with...

Posted by: Industry Updates
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Advertising

Former Grey London chairman brews world's best compostable coffee

This week saw the launch of “Halo,” a challenger coffee brand which aims to give people the world’s best coffee, in a way they want it, that’s best for the world. Halo is the world’s first fully compostable coffee capsule filled with the...

Posted by: Industry Updates
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Advertising

Grey and Mindshare go FAST together

Grey London and Mindshare have partnered to establish a bespoke unit that combines creative, data and media planning and buying to deliver adaptive, personalised, programmatic advertising at an unprecedented speed and scale. Called “Mindshare...

Posted by: Industry Updates
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Grey London build an interactive drinking buddy for Beer52

Edinburgh-based craft beer club, Beer52.com, which delivers a different selection of beers to its members’ doors each month, is celebrating its February collaboration with the Stone brewery (voted the world’s best brewery on RateBeer) by...

Posted by: Industry Updates
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Grey tackles the tricky topic of Cyber Bullying for Norton

Norton by Symantec and Grey San Francisco this week announced the launch of a campaign to confront cyberbullying and encourage parents to discuss cyberbullying with their children. At the heart of the campaign is the film above, “Raise Your Voice...

Posted by: Industry Updates
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Advertising

Grey London create the SmartMat for cheating partners

Whilst this might have been a controversial stance a few years ago, television has (in my opinion) long since overtaken cinema as the platform from which today's most exciting and forward-thinking creative minds are telling their visual stories. From...

Posted by: Benjamin Hiorns
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Grey London & Just So present the first Refugee Olympic Team

Last friday night at the opening ceremony of the 2016 Olympic Games in Rio, ten elite athletes walked out in front of a global audience of over a billion sports fans and got a well deserved standing ovation! These were not just exceptional athletes,...

Posted by: Industry Updates
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Grey London unveil new KidZania campaign made by kids, for kids

KidZania London is a 75,000sq city where the kids are in charge. Complete with its own currency, university and more than 60 jobs for children to experience, the concept, designed to inspire, challenge and empower kids is located inside the Westfield...

Posted by: Industry Updates
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Technology

GREY invents content-based subliminal language learning for Langenscheidt

Langenscheidt is the biggest publishing house for foreign languages in Europe. However, printed dictionaries are increasingly being substituted with digital alternatives. The brand is facing this challenge head-on in a partnership with GREY Germany,...

Posted by: Industry Updates
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Advertising

Agency of the Week: Grey Group

Grey London launches The Rules of Cheese This summer, Grey London has re-launched the nation’s favourite cheese brand, Cathedral City. The fully integrated brand re-launch from Dairy Crest, which carries the tag-line “Love Cheese?...

Posted by: Industry Updates
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Advertising

BBDO and OMD make Grey Goose soar in cinematic new spot

Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...

Posted by: Industry Updates
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Advertising

D&AD Day Two Roundup: Grey London out in front

Things are really starting to heat up over at the Old Truman Brewery, with the second set of D&AD Pencil winners for 2016 having been announced to coincide with the first day of the inaugural D&AD Festival. Please note that victorious entrants will...

Posted by: Industry Updates
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Advertising

Canon Partners with Grey NY & Swizz Beatz to make a 'Rebel with a Cause'

In celebration of the 25th anniversary of the first EOS Rebel SLR camera, Canon, a leading provider of consumer, business-to-business, and industrial digital imaging solutions, has partnered with Grammy Award winning record producer Swizz Beatz to...

Posted by: Industry Updates
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Grey London and McVitie's release the cutest app ever!

United Biscuits has launched two brand new initiatives this week as part of its adorable “Sweeet” campaign, which uses cute and cuddly critters in imaginative ways. The first is the latest ad in the iconic sweeet series, but the second...

Posted by: Industry Updates
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Advertising

Grey Group acquires ArcTouch mobile design firm

Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...

Posted by: Industry Updates
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Grey London celebrate the Great British Boozer for Greene King IPA

I've always loved the atmosphere of the good old fashioned British pub. It might have something to do with the fact my father worked for a brewery throughout my formative year, and it's almost certainly been exacerbated by my general indifference...

Posted by: Benjamin Hiorns
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Advertising

Grey taps into illustrator Paté to help end the awkward

Disabled people deserve to have fulfilling sex lives, you'd surely have to be a raving lunatic to think otherwise. But discussing sex is messy (undoubtedly the first of many puns to... come) at the best of times, so how do you go about addressing a...

Posted by: Benjamin Hiorns
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Design

Grey Africa to launch design studio

Grey Africa has expanded its “Open and long, famously effective” service offering with the development of its specialist branding development unit Grey Design. The design division is integrated within the current Grey Africa structures and...

Posted by: Industry Updates
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Advertising

Grey London takes on the Times' inaugural Irish edition

Grey London launched the inaugural Irish editions of The Times & The Sunday Times this week with a campaign comprising brand and product TV ads, print and radio advertising, in a move following a failed legal bid by the Irish Times to stop News UK...

Posted by: Industry Updates
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Advertising

Grey Group goes nude in Thailand

Grey Group has announced the acquisition of award-winning boutique advertising and digital agency nudeJEH in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United. Founded in 2011 through the merger...

Posted by: Industry Updates
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Advertising

Agency of the Week: Grey Group

Finding the flow for Lucozade This summer, Grey London is looking to shake up the soft drinks by encouraging consumers to drink Lucozade Energy in situations beyond bone-shattering hangovers (though it really does work a treat in that regard). Grey...

Posted by: Industry Updates
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Advertising

Scope & Grey end the awkward on National Kissing Day

Scope, the charity that strives to make the UK a place where disabled people have the same opportunities as the rest of us, is celebrating International Kissing Day (July 6) by releasing a heart-warming film by Grey London, showing disabled people...

Posted by: Industry Updates
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Advertising

Grey London go bold for Vodafone 4G campaign

Grey London recently unveiled its first work for Vodafone UK since the business was consolidated into the agency back in February. The shop was appointed to the Vodafone UK roster back in March 2014, but was named lead creative agency in February...

Posted by: Industry Updates
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Advertising

Grey Group Singapore puts philanthropic foot forward

Grey for Good, the recently formed philanthropic arm of Grey Singapore, launched two campaigns this week for the St. Andrew's Autism Centre and a technologically and environmentally inventive new initiative called “The Escalator...

Posted by: Industry Updates
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Design

26 shades of Grey for Ryman (for free!)

Ryman, the UK's leading stationer, has teamed up with Grey London to promote the sustainable Ryman Eco font through a new initiative called the “Alphabet Poster Project.” 26 leading British designers have created “Beautifully...

Posted by: Industry Updates
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Advertising

Grey takes home the bling

After a comprehensive, integrated review that also included Young & Rubicam and JWT, Grey New York, the global advertising network's flagship agency, announced yesterday that it has been selected as the advertising agency-of-record for Pandora, the...

Posted by: Industry Updates
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Advertising

Grey Singapore is awarded for 'human calligraphy'

At this year's New York Festival Global Awards, the plate was swept almost clean by Grey Group Singapore, with the Asia Pacific branch of the international advertising agency taking home five Global awards, three finalist certificates and the...

Posted by: Industry Updates

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