The winners of the 2015 London International Awards (LIA) were announced yesterday (November 10) after 10 days of judging held at the SLS Hotel in Las Vegas. The 30th LIA juries led by their respective Jury Presidents, viewed and scored every entry within their medium, ensuring that all the work was judged equally. They concluded with final discussions to determine Grand LIAs, Statue Winners and Finalists. The 2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media. This year LIA awarded five of these coveted Awards.
The winners of the 2015 London International Awards (LIA) were announced yesterday after 10 days of judging held at the SLS Hotel in Las Vegas
2015 Of The Year Awards:
Network of the Year: BBDO
Agency of the Year: R/GA
Production Company of the Year: Smuggler
Post-Production Company of the Year: The Mill
Radio & Audio Company of the Year: Eardrum Australia
Grand LIAs:
TV/Cinema/Online Film Grand LIA - adamandeveDDB, London - “Monty's Christmas” for John Lewis
Design Grand LIA - R/GA, New York - “Love Has No Labels” for Ad Council
Poster Grand LIA - BBDO Proximity Malaysia, Kuala Lumpur - “Burger”, “Drumstick”, “French Fries” for KFC
Billboard Grand LIA - Leo Burnett Argentina, Buenos Aires - “Safety Truck” for Samsung
Non-Traditional Grand LIA - Grabarz & Partner, Hamburg - “Nazis against Nazis - Germany´s Most Involuntary Charity Walk” for EXIT Deutschland
Integration Grand LIA - Leo Burnett Chicago, Chicago - “Social Savvy Burglar” for Allstate
Production & Post-Production Grand LIA - The Mill, London - “Maya” for SSE
Barbara Levy
Barbara Levy, President and founder of LIA, said of the UK’s two Grand wins: “For a country to garner one Grand LIA is an incredible accomplishment; earning two is a tremendously special success. ‘Maya’, the Grand LIA win for the Mill, was the creative idea of adamandeveDDB, the agency of record. Congratulations go out to all of the Statue Winners, but exclusive praise must be set aside for what adamandeveDDB and The Mill have accomplished with their respective works.” Ben Priest, Executive Creative Director of adamandeveDDB, responded to news of John Lewis winning the Grand LIA: “We were agency of the year last year, and to come back this year and win a Grand, it’s a real honour. We’re thrilled.”
The 2015 LIA ‘Of The Year Awards’ were decided based on a point system on the outstanding work chosen by the Juries across all media
Of the 14,106 submissions from 78 countries, 7% attained Shortlist status. Of those elite selections, only 1.2% were awarded Gold Statues; 1.6% Silver Statues; 2% Bronze Statues and 2.1% Finalist. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986, when only 2,600 submissions were entered. The full winners list can be seen HERE, with more to be revealed in the coming weeks.
