displaying 1 - 36 of 608 results
Samsung, along with marketing partners Leo Burnett and Turner Duckworth, recently began rolling out an integrated brand and product campaign following the unveiling of the Samsung Galaxy S8 in late March. “The New Normal” and “Breaking Out”...
Posted by: Creativepool Editorial
Samsung has taken an innovative approach to its marathon title sponsorship in Israel by turning the course into a video game event where runners collect virtual coins throughout which the brand will then donate as real money to charity. The...
Posted by: Creativepool Editorial
Leo Burnett London’s print ad series for McDonald’s will be exhibited and become part of the permanent collection at the prestigious Poster House museum in New York. The series of ads for McDonald’s McCafe, called “Hands” and created by Leo...
Posted by: Creativepool Editorial
In collaboration with Surf Life Saving Australia, Samsung Electronics Australia recently launched and piloted an Augmented Reality (AR) mobile app developed with Leo Burnett Sydney, which uses technology to help raise awareness of the number one...
Posted by: Creativepool Editorial
Corona, a symbol of Mexican spirit worldwide, has tasked ad agency Leo Burnett Mexico with creating a new campaign that highlights the importance of breaking barriers. The campaign; “The Wall,” aims to inspire and celebrate generations of...
Posted by: Creativepool Editorial
Leo Burnett London has created a series of 18 short form content films for Kellogg’s to run across social media channels. The agency developed the “Because Yum” idea to encourage people to reappraise cereal as a potential snack,...
Posted by: Creativepool Editorial
The Co-op officially launched its Summer TV campaign this week, and it's a bit of a corker! “Be as unpredictable as the Summer” from Leo Burnett is kicking off with a 40-second commercial, accompanied by four 10 second ads, which together...
Posted by: Creativepool Editorial
First impressions count, especially when it comes to job interviews, and, like it or not, the first impression any potential employer will have of any potential employee will be down to how they look. We are, underneath it all, an incredibly...
Posted by: Benjamin Hiorns
D&AD, who recently hosted the first ever D&AD Festival at the Truman Brewery in east London, have now announced their intentions to mount a search in the big smoke for untapped creative talent. D&AD are on a mission to find it and deliver a fresh...
Posted by: Creativepool Editorial
McDonald’s UK has launched a charming new campaign by Leo Burnett, which has been designed to show the ongoing work carried out to adapt the world famous Happy Meal for the better. From reformulating key menu items to offering fruit and books,...
Posted by: Creativepool Editorial
Leo Burnett Tailor Made hire Latino athletes for new Samsung campaign I'll Be There Samsung and Leo Burnett Tailor Made called on Latino athletes, symbols of perseverance the world over, to show how their devices are present even at those most...
Posted by: Creativepool Editorial
The Co-operative Bank aired its new TV ad on ITV1 last night, officially marking the launch of its new campaign “It’s good to be different,” from Leo Burnett London. The bank is refreshing its brand with a new look and feel that is modern,...
Posted by: Creativepool Editorial
The 2015 Gunn Report has named Leo Burnett Worldwide as the winner of the “All Gunns Blazing” category for the seventh time in the past eight years. The network held a strong lead with 78 points, 35 points ahead of the runner-up. The Gunn...
Posted by: Creativepool Editorial
Free Range Freshly Cracked Eggs Leo Burnett released two new campaigns for McDonald's this week as part of a continued global effort to engender a greater feeling of trust in the brand and bust open the widely believed and mostly false myths that...
Posted by: Creativepool Editorial
Leo Burnett Chicago has announced the launch of Greenhouse, a production practice responsible for creating high-quality, but quick-turnaround content for digital channels. The theory is that by streamlining capabilities, Greenhouse will allow the...
Posted by: Creativepool Editorial
Leo Burnett London sends a child to space for the NSPCC Leo Burnett London has launched a new brand campaign for the NSPCC, the first within their rebrand with the new strap line; “Every Childhood is Worth Fighting For.” The campaign is inspired...
Posted by: Creativepool Editorial
Bringing out the fun for McDonald’s Leo Burnett London unveiled the second ad in the new McDonald’s “Good times” brand campaign this week. The campaign celebrates the role the brand plays in the lives of their customers, and...
Posted by: Creativepool Editorial
The results of the 2015 D&AD Awards were announced in London last night with Leo Burnett, 4creative, Made Thought, Marcel Worldwide and Colenso BBDO all scooping up coveted Black Pencil awards. This year's awards saw the most amount of Pencils won in...
Posted by: Creativepool Editorial
The London Design Museum has appointed Leo Burnett as its official design partner for the museum’s final year in its current location at 28 Shad Thames in central London near Tower Bridge, where it has existed since 1989 as the world's leading...
Posted by: Creativepool Editorial
Leo Burnett has announced that it will be closing it's New York office after only four years in operation. The office opened in February 2011, and until recently held a staff roster including CCO Jay Benjamin who left in April for Saatchi & Saatchi...
Posted by: Benjamin Hiorns
It was announced yesterday by Leo Burnett Asia Pacific CEO Jarek Ziebinski, that Danny Mok has been appointed as CEO of Leo Burnett China, effective as of today (February 10). Mok will report directly to Ziebinski, and will be responsible for the...
Posted by: Creativepool Editorial
In a new study by Leo Burnett as part of their Humans Being series, the “Surprising and unspoken realities” of the sharing economy in America are revealed. The research, which has been collated in a report dubbed “The Sharing...
Posted by: Creativepool Editorial
Leo Burnett has won back the Oasis account it previously held between 2006 and 2009 after a competitive, multi-agency pitch. The announcement, which is effective immediately, follows a four-month, multi-phased pitch process, in which Leo Burnett were...
Posted by: Benjamin Hiorns
Influential online news blog The Huffington Post recently announced an exclusive partnership with advertising network Leo Burnett, which promises to completely transform the relationship between creative agencies and publishers. This is the first...
Posted by: Benjamin Hiorns
At the 55th Annual CLIO Awards, which took place on Wednesday evening (the 1st of October) at the Cipriani Wall Street in New York, Leo Burnett Worldwide took home a grand total of 71 awards. The agency took home 36 bronze, 19 silver and 11 gold...
Posted by: Benjamin Hiorns
It was announced yesterday that the Publicis Groupe is to acquire the design agency Turner Duckworth on behalf of the Leo Burnett network, which it owns. Turner Duckworth is most known for its designs for Coca-Cola, particularly its 2012 redesign of...
Posted by: Benjamin Hiorns
Boutique Los Angeles creative agency Omelet announced recently that Shannon McGlothin has been signed as the shop's group creative director. McGlothin, who is a veteran of the industry with time spent at several prominent agencies, will be leading...
Posted by: Benjamin Hiorns
McCann recently won back the Chinese Coca-Cola account they lost to Leo Burnett back in 2007. The switch will not be affecting Leo Burnett's Publicis Groupe siblings or WPP's Ogilvy, which handle the Coca-Cola owned brands Sprite, Minute Maid and...
Posted by: Benjamin Hiorns
After a recent heated shootout for ideas to refresh the McDonald's brand, Leo Burnett walked away with the prize, and are expected to put this idea to the test in a significant campaign later this year or early next year. Leo Burnett is already on...
Posted by: Benjamin Hiorns
To coincide with it's 40th anniversary, McDonald's UK is striving to move away from the traditional light hearted ads the fast-food brand is known for, instead focusing on the company's charitable contributions with their new campaign. The campaign...
Posted by: Benjamin Hiorns
Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...
Posted by: Benjamin Hiorns
HHGregg, the electronics and home appliances store, announced yesterday that it will be leaving Leo Burnett and Spark SMG to return to Zimmerman Advertising, which handled the brand's creative and media planning since 2007. The retail chain moved its...
Posted by: Benjamin Hiorns
Leo Burnett announced earlier this week that Y&R Canada has welcomed Alum Bayley into its ranks as senior vice president and global client leader for its BMO (Bank of Montreal) North American business. Bayley will be working from the agency's Toronto...
Posted by: Benjamin Hiorns
Leo Burnett is using real job seekers in a new campaign for Fifth Third Bank. The campaign aims to help people find work via the bank's reemployment program, a concept which evolved from their partnership with the national reemployment solutions...
Posted by: Benjamin Hiorns
Every year, Leo Burnett releases their predictions for the Cannes Lions International Festival of Creativity, and have an astonishing track record with these predictions, with more than 84% accuracy. This year is no different, as recently Leo Burnett...
Posted by: Benjamin Hiorns
At the 50th annual International ANDY Awards last week, Leo Burnett Worldwide won big, picking up 10 wins (four Golds, 4 Silvers, and 2 Bronzes) and being named the most awarded network of the year for the fifth consecutive year. This year's ceremony...
Posted by: Benjamin Hiorns