Copa90, the world's largest independent football business and definitive youth football brand, has launched an innovative new ad product that allows brands to buy into the company's audience share. Copa90 has more than 12 million subscribers globally across its social channels, with two billion content views and an average engagement time of 47 minutes per fan, per week. To put it into context, that's almost as long as a full episode of Game of Thrones without the ads. The business is now building on its successful brand relationships with the likes of Nissan, Hyundai, Adidas and Turkish Airlines by launching its new product, FC90, and allowing brands to directly buy into the business's audience share. FC90 will allow brands to buy content going out to Copa90's highly engaged audiences on its Facebook page (a platform that recorded more than 40 million content views in December alone), giving them a slice of the fan's valuable attention from a trusted voice as a result.
James Kirkham, Head of Copa90, said: “This is a simple solution for brands who just want to buy our audience. We’ve an unparalleled level of insight, data and know how on a football fan. We speak to them and serve up content to them every minute of every day. We refine and evolve according to our continual value exchange, spending real time with the data to hone the content we then put out. Not all brands want a deep long term football relationship. But all brands want to be able to leverage our levels of engagement with our audience. From drinks, FMCG, retail, there are few brands who would want to miss out on the opportunity to buy the audience we have. Now they can.”
Antourage January 26th, 2017, around noon
I would like to know what sort of viewer experience they create. When the sponsors buy their audience, what happens next? Simple interruption advertising, like pre-rolls and banners, or do they do something more sophisticated?