This November – just like every November in recent years – the nation waited in anticipation for their favourite Christmas ad to officially usher in the beginning of the festive season.
Below, Greg Clark, MD of Sheffield-based creative agency, Uber, examines how seasonal spots have evolved and how the most successful brands seem to have made commercial messaging a secondary objective this year...
No matter how cynical we are, Christmas has a reassuring habit of filling us
Throughout history, advertising has played a significant role in supporting and promoting social movements. By leveraging the power of media and public influence, advertisers have helped shape public opinion and bring attention to various social...
Posted by: Benjamin Hiorns
When designing Miller’s Quay, in collaboration with award-winning architects Howells, Peel set out to create a new iconic landmark for Wirral, integrating urban living with natural surroundings. The result is a contemporary interpretation of...
Posted by: Creativepool Editorial
This month marks the launch of a landmark UK brand campaign by Merlin Entertainments, the global leader in branded entertainment destinations. Known for iconic attractions like Alton Towers Resort, LEGOLAND® Windsor Resort, the lastminute.com...
Posted by: Creativepool Editorial
