ad: Annual 2026 Shortlist Announced Soon

Top 5 Ads of the Week

Creativepool Editorial

Published 07/07/2016

Leo Burnett – Kellogg's Bran Flakes

Kellogg’s Bran Flakes returned to our TV screens this week with an inspirational campaign created by Leo Burnett, which invites viewers to see the taste benefits of Kellogg’s Bran Flakes. “The Art of Bran Flakes” marks a new strategy for the brand by focusing on flavour for the first time, instead of what good the cereal can do for your health. It aims to challenge the perception that many whole wheat foodstuffs are not tasty enough by demonstrating the many delicious breakfasts that

Click below to activate your Free Registration

Get Access

Already a member? Login here

Likeit

Comments

More Leaders

Leaders

Foreign Among My Own

Not Lesser: What I Learned About Belonging From Being Made to Feel Foreign in My Own Community There's a particular kind of loneliness that doesn't have a name yet - the loneliness of being excluded by people who are supposed to be your people. I...

Posted by: Ayman Zahid

Leaders

What Founders Lose By Not Building Brand

Let’s get this out of the way from the start: If you are building a company, you are building a brand. Each is the byproduct of the other. It cannot be otherwise. Most founders understand that investors expect a differentiated and compelling...

Posted by: Lysle Wickersham

Leaders

The Best Children’s Book Illustrations: Styles, Examples, and Top Illustrators

If you want to understand what makes children’s book illustrations endure, you have to start by taking the form seriously. Too much lazy commentary still talks about children’s illustration as though it sits somewhere below...

Posted by: Michael Tomes