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Benjamin Hiorns

Published 18/08/2016

TMW Unlimited – Impulse

Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged the fashionista to a “Week of Why Not,” which sees her take on a series of challenges over the course of 7 days. Each one designed to help her discover new experiences and embrace spontaneity, from meringue making and learning to skateboard to trying her hand at playing the ukulele. The film was

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