McCann London – Shredded Wheat
Shredded Wheat has launched a new brand platform with the message that, on a breakfast of 100% whole grain wheat, you will “Shred” life. We're talking the popular gym parlance here of course, not a literally shredding. The aptly titled “Shredded” campaign, created by McCann London and running across TV, social media and press, celebrates the attitude of getting out there and shredding whatever it is you are doing; from the big to the small, the mundane to the out-of-this-world. Launching with TV and social
