Trends

ad:
*

Spotify sponsors Take F**king Risks podcast

Published by

Global music streamer Spotify has become the new sponsor of London-based brand and ad agency Mellor&Smith’s bi-weekly podcast series.

TFR: The Podcast features interviews with a host of professionals who have pushed boundaries by taking risks and the programme, named after the agency’s mantra and event series Take F**king Risks (TFR), will now be delivered to premium and non-premium listeners.

The show is presented by Mellor&Smith founder and MD Paul Mellor (pictured, back left) and event co-ordinator and creative Cookie Tabinor (pictured, front left) as they invite guests to share a bottle of champagne while discussing their experiences.

UK podcast listening is on the rise and Spotify believes the thought-provoking interviews will inspire the audience to apply the interesting theories and issues discussed to their own lives and careers.

 

*

Card luck

The latest instalment sees legendary advertising copywriter Drayton Bird talk about his path into the industry, thoughts on advertising and career, which spans over 60 years.

Previous interviewees include aspiring extraterrestrial, Dr Adriana Marais, who discusses leaving Earth for Mars and Rob Estreitinho, senior strategist at VCCP Kin, on why his tweet bemoaning the lack of female creatives in advertising went viral in 2018.

Ofcom recently reported that the number of weekly podcast listeners has almost doubled in five years (from 3.2m or 7% of adults aged 15+ in 2013, to 5.9m or 11% in 2018) with the steepest growth seen in young adults aged 15-24. Mellor&Smith's show will contribute to the increasing demand for unique content in the space.

“We know our audiences well and are certain they’ll love the irreverence of TFR Podcasts and the calibre and range of guests who are interviewed,” said Emma Hopkins, creative solutions lead at Spotify. “As a platform, we're always excited to support creative talent by providing listeners with inspiring content that can be accessed 24/7.”

Listen to the latest and previous TFR: The Podcast episodes here.

Comments

More Trends

*

Trends

Augmented Reality Crash Course For Junior Creatives

When should you use Augmented Reality? Is it the tactic right for your current campaign? Today, we dive into "the what," "the when," and "the why" behind AR to find out.

Posted by: Kevin Forister
*

Trends

Advertising & Creativity in a Time of a Crisis

Pandemic. Lockdown. Quarantine. All concepts which most of us could have reasonably hoped we would never experience. And yet here we are entering another week of Zoom calls, home schooling, and … is it too early to have a glass of wine...

Posted by: Richard Holman
*

Trends

Green City Solutions: Breathing Air Back into Cities

Air Design were fortunate to have had a studio workshop with Green City Solutions last March to learn how their revolutionary technology, which revitalises and breathes clean air back into our polluted cities, can be effectively incorporated within...

Posted by: Air Design Limited
ad: