Kontrapunkt – Jalm&B & Orkla Foods
Danish consultancy Kontrapunkt has designed the branding and packaging for new frozen bakery goods brand Jalm&B, which aims to combine frozen food with fine craftsmanship. Kontrapunkt created the name, visual identity and packaging design for the range. According to the consultancy, the challenging part of the brief was ensuring the craftsmanship behind the food was shown in the packaging. The logo mark uses a monochrome ampersand device in a chunky, Victorian-style typeface, embellished with floral illustrations. Elsewhere in the branding a mixture of
