Following its UK launch earlier this month, Honeycomb, the revolutionary video advertising distribution platform, is opening its doors to advertisers, production houses and agencies in Germany and Austria. Frank Lakebrink, who is leading the charge as Head of Europe, brings six years’ experience, having run operations across several European countries for one of the world’s largest advertising delivery companies, Adstream. Honeycomb’s European operations will be based in Frankfurt, a decision that was driven by the local market and established talent.
Lakebrink said: “Germany is a strong market, economically and from an advertising point of view. It is vital to the success of the business that we understand the cultural nuances of each market and this can be achieved faster by people who are already experienced in handling different European countries. We have the fortune of a great team here, many of which I have worked with before.” Founder of Honeycomb, James Carpenter added: “The team, which is located in Germany, has up to 10 years’ experience in the distribution business right across Europe and Frank has had the benefit of working with most of them before. Like Thorsten Rosam, the new Director of Sales DACH, he knows the markets and their needs, and is eager to create a better, more sophisticated business. That is why he decided to join Honeycomb.”
COO Moritz Wuttke, former COO at Adstream, also added: “We have assembled a strong, experienced and dedicated team of people, who have worked together before and understand the value of client relationships. They believe in the mission of Honeycomb, which is fundamentally about distribution, but beyond that, seamless integration into the online and programmatic advertising world of the future. This puts us in a strong position, but we know we need to work together to get to our goal of zero-waste advertising”
Honeycomb has been operational since Summer 2015, when they partnered with one of the UK’s leading broadcasters to operate the syndication of content, implanting Honeycomb within their existing systems. Honeycomb is now available to advertisers in the UK, Germany and Austria. For more on Honeycomb, see our earlier article about it's revolutionary UK launch HERE.
