From the moment the brief lands on the table and the creative team cast their eyes over the words 'TV Script' the salivating begins. Will this be the one? The one with the inexhaustible budget. The one that shouts 'GO BIG'. The one that doesn't set any requirements on length, location or scope. The one that has Marty's name all over it. The one that will push the boundaries of cinematic storytelling way beyond anything humanity has seen before. Yes as creative folk our dream is to create something mindblowingly awesome, and here today are ten occasions when the dream came true.
1. Carlton Draft. Big Ad.
http://www.youtube.com/watch?v=GY6uJlI-t14
2. Blackcurrent Tango
http://www.youtube.com/watch?v=IEnuDHC-qh8
3. Honda. The Impossible Dream
http://www.youtube.com/watch?v=fB_1gPRCLCo
4. Linx. Billions
http://www.youtube.com/watch?v=sQrTN1urcZI
5. Guinness. Tipping Point
http://www.youtube.com/watch?v=ZMzoWqnTb5I
6. Hahn Super Dry
http://www.youtube.com/watch?v=qbD0sV5KZlU&feature=related
7. Johnnie Walker - The Man Who Walked Around The World
http://www.youtube.com/watch?v=MnSIp76CvUI
8. Kia Optima
http://www.youtube.com/watch?v=8FMU5yPZgwM
9. Stella Artois. Pilot
http://www.youtube.com/watch?v=01mG3RDdf28
10. Sony Bravia. Balls
http://www.youtube.com/watch?v=oP5J4W5GQ3w
John Fountain is a freelance copywriter
follow @fountainjohn
