Displaying 1 - 36 of 50 results
by John Fountain "Movie making is my business, my profession, it's the way that I support my family. I love the business, I like the people, but I am not what is called a career director. Some men will make a good picture then they will keep trying...
Posted by: Creativepool
by John Fountain. Following a successful career as an award winning creative director, David is now a successful fine artist. Here he talks about his career, his travels and how things have changed over the years. So how would you describe your day...
Posted by: Creativepool
by John Fountain. Here's some articles, videos and websites worthy of further exploration... Kirby Ferguson. Embracing the remix. Kirby Ferguson is a film-maker from New York. He has a point of view that I guess many of us believe there is some...
Posted by: Creativepool
by John Fountain. Marc is the in-house designer and creative director at Real World Records, the label founded by WOMAD and Peter Gabriel. Over the past 12 years he has been responsible for over a hundred CDs, vinyl sleeves, T-shirts, flyers,...
Posted by: Creativepool
When it comes to surfing, Clay Marzo is unique. He has revolutionised the sport and taken it to a whole new level. In fact, he has pioneered moves so original and complex, that other surfers simply look on in wonder. The "Marzo Reverse" is one such...
Posted by: Creativepool
by John Fountain. "Among a hundred paintings, you could recognize mine, my goal was: Do not copy. Create a new style,...colors light and bright, return to elegance in my models." Tamara de Lempicka was not only a brilliant artist, she was also the...
Posted by: Creativepool
by John Fountain. Reading the comments, it seems that quite a few people think the Obama ad that repeats the line 'Wake the Fuck Up' is pretty funny. Many are saying that for the first time someone has made a political ad that they get, and like,...
Posted by: Creativepool
by John Fountain. Tony Hertz is an award winning radio producer. Over the past 40 years there have only been two D&AD Black Pencils for radio and Tony has won both of them. Today he runs Hertz Radio, but many years ago he ran a company called The...
Posted by: Creativepool
by John Fountain Do you remember what it was like when you started out? If you were anything like me you probably focused on getting the basics right. Becoming good at the key elements of the job. Making sure that you were employable rather than...
Posted by: Creativepool
by John Fountain I'll wager that if you visit any creative agency's website and go to the "About" page you'll find that, though the pictures and design might be poles apart, the words themselves will all be pretty much the same. Which is weird when...
Posted by: Creativepool
by John Fountain A few months back I started a new full-time job. Now, I won't get myself into trouble by naming the agency, but it didn't quiet work out the way I would have liked. So after 10 days into the job, I quit. The problem was that this...
Posted by: Creativepool
by John Fountain Cast your eyes over to the right hand side of this blog and you'll notice something called "Date a Creative". For all the time that I've been writing blogs for Creativepool, I admit I haven't given that web banner very much...
Posted by: Creativepool
by John Fountain If there's one thing that creative people and account handlers have in common it is that neither are telepathic, telekinetic or have the power to read minds. Yet it seems many clients think otherwise. Work that has been carefully...
Posted by: Creativepool
by John Fountain Like it or not, the industry we work in is youth biased. They don't tell you this when you first start out on your career, but the fact is, when you reach about 40 years of age the trajectory of your career will change. Unless you...
Posted by: Creativepool
by John Fountain Successful voice-over talents often earn thousands in session fees and residuals, and more frequently than not, in less time than a half hour of work. Becoming a successful voice-over talent for television and radio commercials,...
Posted by: Creativepool
by John Fountain I was in the US during the entirety of the Olympic Games. As I wasn't able to secure any tickets to any of the events I couldn't see any particular reason for sticking around. So me and my mob headed in the opposite direction to...
Posted by: Creativepool
by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...
Posted by: Creativepool
by John Fountain Though the work does have overlaps, being a designer and being an art director are different roles that require different skill and mindsets. I've worked in both design and advertising agencies and I've seen for myself that the best...
Posted by: Creativepool
by John Fountain I've been a subscriber of The Word since 2003. Forget any other music, arts or entertainment magazine, this was the one that I wanted to read. But sadly now this brilliant magazine created by David Hepworth and Mark Ellen has gone...
Posted by: Creativepool
by John Fountain A few years back a copywriter, who shall remain nameless, took it upon himself to take a piece of my work and put it on his website. He claimed that he had a right to do this because he was involved in the creative process, although...
Posted by: Creativepool
by John Fountain More people visited Apple's 326 stores than Walt Disney's four biggest theme parks last year. And many visitors don't go to shop. They go to play. They go to have fun. It might be a shop but you know, it's a cool place to hang...
Posted by: Creativepool
by John Fountain After a two-year post-graduate course at The Royal College of Art, the young architect/designer named Heatherwick didn't think twice about his career path. Directly after graduating in 1994, he founded his studio and burst almost...
Posted by: Creativepool
by John Fountain Open on a young blond actress laughing and full of fun. She flicks a strand of falling hair away from her face and looks deep into the camera. With a knowing smile she says, "I'm good about washing my face" and then with a pause...
Posted by: Creativepool
by John Fountain Have you noticed that there are some accounts that have a bit of an odour about them? Not just those that reject all the good ideas, I mean the accounts that really question your moral judgement. The accounts that make you wonder...
Posted by: Creativepool
by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...
Posted by: Creativepool
by John Fountain I've just been reading Steve Martin's autobiography - Born Standing Up: A Comic's Life. Although I knew that he was a funny guy, I wasn't aware how alternative his act was back in the 70's, or how creative his writing. When he began...
Posted by: Creativepool
by John Fountain Hello Me Old Flower. Now Listen Very Carefully, I Shall Say This Only Once. Have you heard about the comedy carpet at Blackpool? It is one of Britain's largest pieces of public art, cost £2.6m, and celebrates the contribution...
Posted by: Creativepool
by John Fountain I mean, is it just me? If I spend another meeting listening to someone harp on about a new strapline when they actually mean a headline I shall go bananas. The thing is we are all in the communications business and frankly if we...
Posted by: Creativepool
by John Fountain The part of the job I've always enjoyed the most is the bit when I sit down with a designer and try and crack the idea. Call me unhinged if you want, but I quite like it when it gets difficult. When the deadline is looming, when the...
Posted by: Creativepool
by John Fountain On Tuesday this week, as Her Majesty The Queen waved her hankie at the soggy hoards along The Mall, Twitter announced a new logo. Yes, as Her Majesty finally kicked off her overly softened shoes and dunked her chocolate bourbon...
Posted by: Creativepool
by John Fountain Not so long ago creative folk were employed to work across all areas of business communications. It was said that if you were any good you'd be able to turn your hand to almost anything. And if you had any weak spots or showed any...
Posted by: Creativepool
by John Fountain Ever wondered if you're being paid the market rate for all the long hours you work? Well if you are working every hour God sends then maybe it's time you put your prices up. Today I'm going to have a look at typical day rates for...
Posted by: Creativepool
by John Fountain How would you feel about taking a personality test when applying for a job? Well in the US this kind of procedure is quite commonplace. In fact it is estimated that over 90% of organisations use some sort of psychometric testing as...
Posted by: Creativepool
by John Fountain Now that the Olympic flame is finally arriving on these shores and they've tracked down a mutton handed individual in Cornwall to keep the frigging thing alight, our thoughts turn to the proud British torchbearers and wonder how we,...
Posted by: Creativepool
by John Fountain A long, long time ago, in a galaxy far, far away, I was employed as a junior copywriter. Salary 4.5K. 1-month holiday a year. 1½ hours for lunch. I was not the only junior in the creative dept mind. There were three others and...
Posted by: Creativepool
When Series 2 of the hit TV series True Blood was ready to be launched across the US, the executive producer of the show asked his agency, 'If Vampires are among us how would they be marketed to?' The agency, Digital Kitchen, decided to stick their...
Posted by: Creativepool