BetVictor has really doubled (or tripled even) down on its loony mascot Maurice in a trio of new spots by VCCP, which feature the zany character played by Paul 'Denis Pennis' Kaye in a variety of guises, each one obsessed with getting the best odds on their favourite sports. The spots spoof the long-running BBC quiz Mastermind, and see Kaye as Maurice dressed in tennis, cricket, darts and horse racing clobber. The Maurice character has been a big success for the BetVictor brand, which has established itself as one of Europe’s leading and most distinctive betting companies, with over half a million customers in 160 different countries.
BetVictor's Maurice mascot (played by Paul 'Dennis Pennis' Kaye) features in a trio of new spots by VCCP
The spots feature on the tennis, cricket and horse racing enthusiasts, with the first (which can be seen below) focusing on the jockey character. The spot will promote the site's standout offer on day one of Cheltenham; Willie Mullins to train a winner at 6/1. The ad launched earlier this week, a full seven days before the Cheltenham festival kicks off on the 10th of March. The work was produced by VCCP Kin, with media planning and buying by Mediacom.
BetVictor - Jockey
The spots are all 30 seconds long, and also feature comedian Paul Garner in the role of the quiz master, who asks each sporting personality a series of general knowledge questions. The final question, in each instance, concerns where fans should head to bet on their favourite sports, and the answer (of course) is BetVictor. The end tagline, meanwhile, will highlight BetVictor’s latest customer promotion or their welcome bonus offer of up to £25.
The first spot will promote the site's racing offering, and the standout offer on day one of Cheltenham; Willie Mullins to train a winner at 6/1
Anton Bell, BetVictor CMO, said that the “Maurice character has quickly become one of the most instantly recognizable advert stars on TV today,” and he believes that Maurice in the ‘hot seat’ provides them with a unique, humorous platform to “Communicate to the wider betting audience, across the many sports set to dominate the British spring and summer.” VCCP chairman Julian Douglas, added that “The latest series of Maurice ads work as a suite promoting BetVictor’s non-football offering.” He said VCCP is “Pleased to be able to cover different business priorities for BetVictor while keeping the humour and tone of the brand.”
