The second awards show of the week in Cannes last night saw the focus shift to the Craft and Entertainment Tracks, with Nike's Dream Crazy from Wieden+Kennedy Portland picking up the first ever Entertainment for Sport Grand Prix.
The Digital Craft Grand Prix was awarded to VIRTUE Copenhagen for Carlings adDRESS THE FUTURE, whereby the multi-brand chain created a digital fashion collection to raise awareness of the environmental damage of fast fashion.
For Film Craft, Final Cut New York picked up the Grand Prix for The Truth Is Worth It campaign for The New York Times, which aims to show that original, independent journalism requires resources, time and commitment, and that subscribing to newspaper is crucial in that effort.
In the Industry Craft Lions, the Grand Prix was presented to Momentum Worldwide New York for Nike, which transformed a church into a basketball facility called Just Do It HQ at The Church for Chicago’s youth.
The Entertainment Lions saw UM Studios New York win the Grand Prix for Johnson & Johnson’s 5B, a feature-length documentary showing how powerful nurses are.
Two Grands Prix were awarded in the Entertainment Lions for Music. Doomsday Entertainment LA won the Music Content: Excellence in Music Video Grand Prix for This Is America for Childish Gambino which looks at the representation of black people in America and the prejudices they face.
The second Grand Prix in this category awarded for Community: Fan Engagement/Community Building, was awarded to AKQA São Paulo, the first Entertainment Lion for Music Grand Prix for Brazil, for Bluesman by Brazilian rapper Baco Exu Do Blues, aiming to unify audiences in the quest for equality and peace.
The Entertainment Lions for Sport category, launched this year, celebrates creativity that taps into fan culture and leverages the power of sports and eSports in connecting people to brands.
The first ever Grand Prix was awarded to Wieden+Kennedy Portland for Nike’s Dream Crazy. It is the second Grand Prix the work has won in Cannes, having won in the Outdoor Lions Billboards category on Monday.
