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Design

Modern heritage – How to reinvent iconic brands

Jonathan Ford, Founding Creative Partner & CEO New generations come with new preferences, new technology and new ways of wanting to connect. Brands - regardless of their age or size - need to adapt to the needs, wants and desires of evolving...

Posted by: Pearlfisher
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Design

Heritage brands - how did they begin?

designjunction is renowned for its unparalleled mix of established brands and newer, cutting-edge labels. This week we celebrate six of our heritage-rich brands who join the 2017 line-up. Often pioneering and always innovative, we’re proud to...

Posted by: designjunction
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Design

Brands to watch at #djKX

Take a look at what some of the brands at Cubitt House have in store. From brand new collaborations to the latest innovative materials #djKX promises to be the latest showcase of cutting-edge design. Ethnicraft, who produce timeless designs,...

Posted by: designjunction
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Design

Six stellar brands at #djKX

Take a look at some of the leading international design brands on show at Cubitt House - the ultimate trade destination during #LDF16. Featuring more than 70 exhibitors, Cubitt House will showcase cutting-edge furniture and accessories, as well as...

Posted by: designjunction
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Inspiration

Three ways that brands can move from social pariah to social star

Brands have forgotten what being ‘social’ actually means and need to put more effort into ‘working the room’ on social media, says Rena Varsani, head of copy. Bear with me for a moment while I ask a patronising question: can...

Posted by: Rufus Leonard
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Features

You're hired! Are brands really taking on celebrities as staff?

When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...

Posted by: Magnus Shaw
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Advice

Failure to launch: why some brands don't make it.

Perhaps it's the money. Large budgets are often greeted by marketing teams in the same way Keith Richards welcomes a stiff drink. But the fact remains that endless resources are not always guaranteed to produce branding success. Far from it. The...

Posted by: Creativepool
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Features

Four first date tips for marketers to woo consumer hearts

For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...

Posted by: Oath
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Advice

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicola Thompson
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Features

The need for a Strong and Stable message

On the 18th April, Theresa May left the door of 10 Downing Street and stood in front of the world’s media to announce that she was calling a general election. In her speech, she said, “Last summer after the country voted to leave the EU, Britain...

Posted by: Andrew Robinson
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Inspiration

Focal Point: Getting surreal with The Beautiful Meme

Self-confessed tricksters The Beautiful Meme create unexpected campaigns and images that stun viewers out of submission. With a pretty stellar list of clients including the V&A, Google, Innovate UK, Design Museum, Oaktree Capital, English National...

Posted by: Kate Lewin
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News

Create Buzz Advertising and Appeale to a Younger Audience

Buzz advertising, or the ability for your advertisement to create conversation, is an art, slowly being perfected through past decades of advertising history. Many advertisements achieve good buzz marketing naturally, through internet and televised...

Posted by: Creativepool
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News

I Heart Studios take over Shoreditch Art Wall #iheartcreates

We sat down with the Creative Director of I Heart Studios, Martin Winslade yesterday to talk about their most recent takeover of the Shoreditch Art Wall. The creative for Underated went live yesterday so head to Shoreditch and see it in the flesh....

Posted by: I Heart Studios
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News

Why your brand or marketing agency should be using Vine

In the world of the marketing agency, 2013 won't just be the year of the Snake. It'll be the year the number of mobile devices exceeds the human population. I'm knocking at your proverbial door to spread the word of Vine. Have you heard about the...

Posted by: FindGood
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Features

James Easley - We Love...

We Love is a strategic creative agency with digital at its heart. We offer a smarter way to connect and create resonance with audiences, across multiple digital platforms. At We Love our imaginations have no limits and we work collaboratively to make...

Posted by: Creativepool
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Features

5 minutes with... Ben Walker - Beattie McGuinness Bungay

Ben Walker worked on some of Wieden & Kennedy's most awarded campaigns including Honda "Cog", which he created in 2003, before controvercially moving to BMB in 2010 whilst heading up Wieden's Nokia business. His roster of clients have also included...

Posted by: Creativepool
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Advice

Opinions - The Paralympic effect

by Jessica Hazel The aftermath of the Olympics has been a bleak and disorientating time. Doctors have had to treat a number of patients suffering from Post-Olympic-Depression-Syndrome, or PODS as it is now known. It does feel like Boxing Day, or...

Posted by: Creativepool
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Advice

Opinions - A losing battle. Where now for bank advertising?

by Magnus Shaw When a kitchen is infested with cockroaches, the little beasts do their unpalatable work quite happily while the room is dark.But turn on a light and they scatter chaotically in all directions, scared and confused. There are many...

Posted by: Creativepool
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Advice

How to... Create an employee brand that people believe in.

In almost every business the attraction and retention of staff is a key requirement and often burning issue that management teams spend hours debating and a great deal of money trying to get right. In this article we look at creating a brand that...

Posted by: Creativepool
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Trends

Brand Genius: Tribes of Coke

By the 1980s, it looked like Coca-Cola had maximised its growth potential. But it wanted more. The biggest soft drinks company in the world had two options: steal customers from other beverage companies or encourage its pre-existing loyalists to buy...

Posted by: bluemarlin
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News

Who really won at the Olympics? Nike vs Adidas

Nike may not have been a headline sponsor, but insight from Socialbakers’ CheerMeter tool today revealed that Nike was top of the podium for sporting social engagement during the London Olympics. From the 27th of July to the 2nd of August,...

Posted by: Creativepool
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Advice

Opinions - LOCOG: Lots Of Confusion Overshadows Games?

by Ashley Morrison So the Olympic opening ceremony is a week away and I, for one, am really rather excited. Yes, yes, I know it's all very trendy to want to flee the capital during the mayhem that will ensue (for that, read "I'm ticked off that I...

Posted by: Creativepool
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Features

Unicorns of retail: How upstart D2C brands are changing the game

Direct-to-consumer (D2C) retailers are fast gaining ground in an overcrowded market at a time when high street retail’s woes are only deepening. As iconic brands like Barney’s and Victoria’s Secret struggle in the US and Mothercare...

Posted by: Creativepool Editorial
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Features

Love Island: Time for brands to do the grafting

Just over a week since the Love Island finale aired, attracting an average audience of 3.63 million, this year’s cast has been swept up in the annual whirlwind which follows leaving the villa and re-entering the real world. Love Island...

Posted by: Creativepool Editorial
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Trends

Adapt or die: 5 design principles for today's luxury brands

The world is changing fast, and luxury consumers are changing with it. So, what should luxury brands do to adapt, and how can design help? As a generation, we’re far better off than our parents. Millions can now afford things that were once...

Posted by: Lewis Moberly
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Advertising

Paddy Power confirms shirt hoax, calls on brands to stop sponsorship

Paddy Power has announced that its controversial ‘sash’ sponsorship of Huddersfield Town was just a prank and revealed the actual shirt the team will wear this season. Earlier this week, the bookie unveiled a shirt featuring oversized...

Posted by: Ryan Watson
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Features

When silence speaks volumes for brands

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...

Posted by: ifour
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Features

How agencies can gain a competitive advantage when selling to brands

Tenacity One of the main reasons people tend to ‘fail’ at new business is they give up all too easily. It may be very ‘un-British’ to keep on at people and sell things, but if that is the job you must do, do it with skill and...

Posted by: David Alexander
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Awards

Record number of brands head to Cannes in 2019

More brands than ever are set to participate in the Cannes Lions International Festival of Creativity in 2019, with the event due to begin in the South of France on Monday. This year, over 100 global brands will speak on the stages at the Palais des...

Posted by: Creativepool Editorial
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Features

What brands can learn from Love Island

Love Island is back. For the rest of the summer in the UK, our screens will be blessed with the sights of sun-kissed sceneries and troublesome twenty-somethings with enviable physiques. While you can accuse the show of being many things, it’s...

Posted by: Creativepool Editorial

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