Glint - The Visual Agency were recently commissioned by Nokia to shoot images for their interactive #iSpy campaign. The campaign, promoting Nokia's groundbreaking Lumia 1020 smart phone, ran concurrently across Nokia's global Twitter feed and Ocean Outdoor's UK digital screen network. Glint photographer, Bradford Bird shot all imagery on the smart phone in London and Cape Town, South Africa.
The game saw participants providing the answers to clues using the #iSpy hashtag on Twitter as well as via a live feed featured on Ocean’s screens at Eat Street, Westfield Centre.
Darryl Mckay, global digital marketing manager at Nokia explained: “Our modern take on one of the world’s most popular games is a highly creative and clever way for us to communicate the social functionality and technical innovation of the Nokia 1020. This campaign allows us to put the product in people’s hands at scale, literally showing the zoom.”
Head of marketing for Ocean Outdoor, Helen Beacham, added: “It’s a great piece of work which demonstrates the simplicity and ease of using digital outdoor, mobile and social media together to amplify and extend creative campaigns.”
Those who guessed correctly won a Nokia 1020.
Imagery from the campaign:
