Displaying 1 - 36 of 1001 results
As Twitter's instantly recognisable blue bird has spread its wings, to make way for the platform's new X logo and branding, Natalia Kaczmarek, Senior Digital Content Creator at Whiteoaks International, asks if Twitter's move to X a smart one and if...
Posted by: Creativepool Editorial
This year's World Water Day, VCCP worked with Just a Drop to launch their biggest marketing campaign ever. ‘The Walk To The Well’ is a campaign to raise awareness of how a human’s potential to achieve in life is limited when they...
Posted by: Creativepool Editorial
Rebrands are usually orchestrated very carefully. Months (or sometimes years) of planning reaches a point where an organisation transitions from one brand to another, with every touchpoint and all ramifications carefully considered. And, of course,...
Posted by: Novagram
After the collapse of Twitter Blue, Elon Musk assured us a new system would return, and on Friday he delivered some details surrounding the upcoming delivery of that promise. With a revamped, colour coordinated system, full of manual checks to...
Posted by: Creativepool Editorial
The deal to acquire Twitter is done. Elon Musk has now completed his $44bn takeover of the social media company. But while many of us have been distracted by the ‘will he, won’t he?’ headlines over recent months, perhaps what we...
Posted by: Creativepool Editorial
“We have permanently suspended the account due to the risk of further incitement of violence.” Bang. Politically liberal users on Twitter surged by 24% as news broke of Trump’s permanent ban from the platform in January...
Posted by: Creativepool Editorial
Elon Musk - ask one person and he’s only a few steps removed from a “real life Bond villain” but ask somebody else and he’s basically the saviour of free speech. Indeed, according to market research platform Appinio, 2 in 5...
Posted by: Benjamin Hiorns
It was just at the beginning of February that Twitter announced its latest rebrand, a visual identity which I personally praised for being quite in line with Twitter’s recent moves. Around a month later, the next step in that rebranding process...
Posted by: Antonino Lupo
Brands owe consumers much more than they usually let transpire. As both their advocates and their fiercest critics, consumers will fight for a brand they believe in and they will be ready to take it down just as easily. Often, a brand’s story...
Posted by: Antonino Lupo
Twitter has rolled-out various functions to reduce the amount of abuse, harassment and unwanted engagement on its platform in the past few years. They have included allowing users to block certain words from replies to their tweets as well as...
Posted by: Creativepool Editorial
Sony brings Aibo robot dog back to life with added AI Sony has unveiled a new version of the robot dog it is thought to have killed off over a decade ago and now it comes with artificial intelligence. The tech brand announced this week that it will...
Posted by: Creativepool Editorial
If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...
Posted by:
Twitter showcased a selection of exciting new mobile video applications and tools during their lunchtime session at the IAB UK Digital Upfronts last Thursday (October 22), while guests enjoyed cocktails and canapés at the BEAT nightclub in...
Posted by: Creativepool Editorial
DigitasLBi kicked off the IAB UK Digital Upfronts last Friday (October 16) with the DigitasLBi UK NewFront, which featured an eclectic array of speakers. The event also saw the unveiling of the “Periscope Periscope,” an interactive...
Posted by: Creativepool Editorial
Publicity stunts are far from an explicitly modern phenomenon, but have become more commonplace recently thanks to the immediacy of social media. With brands falling over one another to outdo each other at every step though, is it possible for them...
Posted by: Benjamin Hiorns
Whenever financial commentators comment on the fiscal possibilities of social media, the focus falls of Facebook. Understandable, I suppose. A fifth of the world's population has an account and the whole platform seems permanently balanced between...
Posted by: Magnus Shaw
It was only a matter of time before Twitter decided to throw it's hat in the ring alongside YouTube, Vine and the like, but it would appear that the social networking behemoth's plans are a little more ambitious than would have perhaps been presumed....
Posted by: Benjamin Hiorns
Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...
Posted by: Benjamin Hiorns
November is the busiest marketing month and Amazon is giving its customers another tool to keep track of all the goodies that will be filling up their online shopping baskets. Yesterday Amazon introduced #AmazonWishList, allowing customers to add...
Posted by: Creativepool
Last week Twitter launched the Buy Button which is a new way for users to discover and buy products on Twitter. The new tool will make shopping from mobile devices convenient and easy and provides sellers with a new way to turn the direct...
Posted by: Creativepool
Looking down my Twitter feed, it seems to me that the 140-character-loving public has forgotten something. They've forgotten how to be interesting. That includes me, incidentally, before you go and tweet something rude @Ashley_Morrison in response. I...
Posted by: Ashley Morrison
Today, in the late afternoon, it all kicked off on Twitter. Was it despair at further appalling news seeping from the Middle East? Or fury over another catastrophic governmental decision? Of course not. It was the revelation that Twitter itself is...
Posted by: Magnus Shaw
It all started innocently enough. Somebody I follow on Twitter, re-tweeted a post from somebody I don’t. The post suggested there had been severe wrongdoing in the Thatcher government of the 1980s, including the deeds of Mrs. Thatcher herself,...
Posted by: Magnus Shaw
Until recently, I can't say I was overly familiar with the nu-metal band Lostprophets. Now I don't think I'll ever forget them. The crimes to which their former singer has admitted are so monstrous, they leave even the most jaded person reeling and...
Posted by: Magnus Shaw
Yes, it seems that, whatever transport-based analogy one cares to make, blunder-prone Ryanair CEO Michael O’Leary can turn anything into a bad joke. While other businesses are harnessing the power of social media to promote their brand and...
Posted by: Ashley Morrison
Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...
Posted by: Magnus Shaw
by Magnus Shaw In the early hours of this morning Dorset police arrested a 17-year-old boy. It's alleged he sent a tweet to Olympic diver Tom Daly which read "You let your dad down I hope you know that." Daly had finished fourth in the Men's...
Posted by: Creativepool
by Magnus Shaw So we're all agreed, social media is the brave new world of PR and advertising. A year ago there was some mileage in telling clients, and anyone else prepared to listen, the game was changing and it was time to get hip to the new...
Posted by: Creativepool
by John Fountain On Tuesday this week, as Her Majesty The Queen waved her hankie at the soggy hoards along The Mall, Twitter announced a new logo. Yes, as Her Majesty finally kicked off her overly softened shoes and dunked her chocolate bourbon...
Posted by: Creativepool
Twitter is a platform frequented by young liberals and techy celebrities, or their PR companies, but New Years Eve welcomed a very interesting new recruit, no less then Britains most-hated OAP Rupert Murdoch. Murdoch has previously referred to the...
Posted by: Creativepool
1. Social sausage Anthony Weiner (oh the irony!) denied everything and blamed hackers (they always do), when a photo of his genitals was tweeted from his account and sent to a woman in Seattle. The problem was that Weiner, at the time, was one of...
Posted by: Creativepool
Will my work get seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most Award" we make sure that your entries are delivered to, and downloaded by,...
Posted by: Creativepool
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...
Posted by: Benjamin Hiorns