For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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How to attract and hire a Millennial

Millennials (or Gen Y) is the name given to people born between 1980 and late 1990’s, and whilst you may imagine them to be young, could be anywhere between 18 and 35 years of age. In fact by the year 2020, half of our workforce will be...

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Leaders

Agency of the Week: Ogilvy & Mather

Ogilvy London & Aardman create Monster Stains Monster Stains: The Art of Stain Removal Ogilvy & Mather London have collaborated with Oscar-winning animation studio Aardman on a new campaign for Unilever’s laundry brand Persil. To demonstrate...

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Leaders

Wieden+Kennedy take us on a 360 tour of some Tiny Kitchens

“No kitchen too small for a dishwasher.” That’s the mantra Finish is working from with its new digital platform, produced in collaboration with Bosch. The platform in question is a fully immersive 360 degree experience that takes...

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Leaders

The Hyperloop propulsion test is a resounding success

Tesla entrepreneur and all around tech mogul Elon Musk is kicking up quite a fuss about his Hyperloop high-speed transportation system, and with good reason. If the system lives up to its potential, it could revolutionise public transportation, to...

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Inspiration

Focal Point: Rough and ready with Linda Linko

Finnish illustrator Linda Linko mixes hand painted typography, collage and a rough and ready artistic style to create unique designs that blur the lines between illustration, art and design. With a client base including Adidas, ELLE magazine and...

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Leaders

#fansofcannes: Depaul - There's another side to the story

The poster campaign for Depaul, the homelessness charity, exemplifies how copywriting can deliver a real sucker punch in emotional impact. “There is another side to the story” is the creative idea, and the execution is pleasingly literal,...

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Leaders

BBDO and OMD make Grey Goose soar in cinematic new spot

Grey Goose, the world’s most popular premium vodka, is set to launch the next chapter of its “Fly Beyond” brand platform with a new campaign from BBDO, which is part of the brand's significant global investment in driving category...

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Leaders

PearsonLloyd design smart bins for Joseph Joseph

We've already had smart fridges, smart toasters and entire smart kitchens, so it was only a matter of time before someone decided to create a smart bin. Enter the London-based design studio PearsonLloyd, who are no strangers to intelligent waste,...

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Leaders

Wieden+Kennedy show us how to live with Corona

“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...

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Leaders

#TechTuesday: Dyson Flagship, Tesla Rivals, and Mover Kits

Tech Will Save Us design new wearable How does the Move Kit work? The smart cookies at Technology Will Save Us, a company that specialises in designing easy-to-use tech for children, have designed a wearable device that children can make and code...

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Leaders

Rebrand Roundup: From Cuban Rum to Marbled Popcorn

Pearlfisher - Havana Club Pearlfisher has partnered up with a team of Cuban artists to reposition the Havana Club rum brand as a hand-crafted product designed to appeal to rum connoisseurs and first time drinkers alike. A new identity and visual...

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Industry

Creativepool's next Pool Party is heading back to Cannes

As the official partner of Cannes Lions Festival, Creativepool is taking their Pool Party concept to Cannes once again. The Pool Party Cannes 2016 is co-hosted with Greenlight and is an exclusive event inviting industry leaders and close friends to...

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Leaders

AMV BBDO storm the English Channel with Mars for Euro 2016

Mars, an official FA sponsor since 2009, is launching a new multi-channel campaign set to galvanise the nation’s support of the England football team ahead of Euro 2016. The new #Believe campaign coincides with the brand’s display of...

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Leaders

Hadrian's Wall plays host to a mobile writer's sanctuary

As a writer, I know all too well that finding a place of true solitude in this world of perpetual distraction is no mean feat. Not only do we have to live in a constant battle with the very tools we use to ply our trade (social media is a wonderful...

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Leaders

Former CP+B partners launch new agency in Miami

Jeff Steinhour and Markham Cronin have announced the official launch of their new full-service advertising agency, Markham & Stein. Based in Coconut Grove in Miami, Florida, the agency will focus on big brand thinking, strategy, design and creative...

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Workshop

What is the future of creative talent?

Creativity in London is in a great place and the output of agencies is now as diverse as ever. Sure; there are still fantastic TV ads, such as this years British Arrows Commercial of the Year by AMV’s Mike Sutherland and Ant Nelson for Currys...

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Workshop

Why should you work in advertising?

Jacques Séguéla founded the ad agency RSCG. He was also the author of a book called “Don’t tell my mother I work in advertising. She thinks I’m the piano player in a brothel.” According to our data, one in three of...

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Leaders

How coworking is disrupting office culture

Technology has played an important role in challenging the traditional concept of ‘work’. The internet, as well as the mobility enabled by laptops and smartphones, has created a nomadic workforce. Partly as a result of this shift, the...

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Workshop

To: Creative Industry Job Seeker - Subject: Re Generic Email

Hi, Thanks for your generic email regarding work. Unfortunately there aren’t any positions available at this time. If you’re open to suggestions then please see below for a less generic reply. But if you’re not ready to hear it,...

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Workshop

How to write effective job adverts

Writing an effective job advert to attract the best candidates to your jobs is a very important part of using any job site. A simple rule as you are going through the process is to think about your target audience - ie. think what would you like to...

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Workshop

How to find work as a freelancer

One of the most important things you’ll ever learn as a freelancer is that you’re never unemployed, you’re self-employed. You provide a service which means you’re a business and you work for that business. Like any business, you won’t get...

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Workshop

The benefits of getting an agent

Getting an agent Agents promote creatives in a number of ways, including, on their websites, by personal one-to-one presentations to commissioning art directors/buyers and direct email-shots. Promotions can take the form of postcards, desktop...

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Features

Recruiter Insight: McCann London with Robert Stone

The Creativepool Recruiter Insight series is a new batch of podcasts we'll be bringing you over the coming weeks, which aim to answer the questions on the lips of every Creativepooler: “What will it take to bag me a job at my dream agency, and...

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Features

Recruiter Insight: WCRS with Leon Dowle

This week at Creativepool, we're delving deep into the world of creative recruitment. This is the first in an ongoing Podcaset series of Recruiter Insight, which will each feature founder, Michael Tomes, going head-to-head with a major player in the...

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Leaders

Top 10 Hires of the Week

Industry Garrett Reil has joined the global brand consultancy Industry as Creative Director, following a three year stint at FutureBrand. In his newly created role, Reil will have a remit to grow and develop the creative team, with creative...

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Leaders

Top 10 Account Wins of the Week

Saatchi & Saatchi - George & Matilda Eyecare George & Matilda Eyecare has announced the appointment of Saatchi & Saatchi as its creative agency. In a major development for the industry, George & Matilda will bring a distinct range of eye-care...

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Leaders

AKQA show off state-of-the-art trains in Eurostar campaign

Eurostar, the high-speed rail service linking the UK and mainland Europe, is launching a new above the line campaign designed to showcase Eurostar’s service benefits and features of the new state-of-the-art fleet, which started service in...

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Features

Recruiter Insight: Havas Media with Jennifer Gabrielle-Chapman

At Creativepool this week, we've decided to dig a little deeper into the recruitment process and help our members glean an insight into what they should be doing in order to climb the creative career ladder and make the most of their talents. This is...

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Leaders

#fansofcannes: NikeFuel Station

With Whatsapp messages replacing phone calls, Instagram likes driving our self-worth and Facebook posts replacing real human interaction, how can we truly connect in a digital world? Back in 2012, Nike gaves us a master class in brand connectivity...

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Leaders

Designjunction and Dwell on Design team up for NYCxDESIGN

For the first time this May 13-15, The UK’s leading design exhibition Designjunction and Dwell on Design, America’s largest design event, will partner during NYCxDESIGN this weekend (May 13 - 15) in a highly anticipated collaborative show...

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Leaders

M&C Saatchi is our Agency of the Week

Coating everything in chocolate for Sydney's newest attraction Sydney’s newest attraction, The Calyx, opens its doors at the Royal Botanic Garden Sydney on 11 June 2016, forming the centrepiece of the Garden’s 200th Birthday. The Calyx...

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Leaders

McCann Madrid are changing the game for skaters

Skateboarding is a sport that's hardly evolved in its 50-year history, until now. McCann Madrid has helped develop a unique new skating accessory that could change the game for even the most experienced skaters. Syrmo is a deceptively simple device...

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Leaders

BBH London help Tesco bring back vinyl to the masses

Considering that most of the music ever released is now available for our listening pleasure at little more than the click of a button (as long as you have a stable broadband connection of course), it might seem a little regressive to think that...

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