About me
Lissette Guzmán is an award-winning creative leader with more than 20 years of experience building brands, ideas, and creative cultures across Latin America.
Currently General Creative Director at McCann Santo Domingo, she has previously held leadership roles at Pagés BBDO, Publicis, and Y&R Damaris, working with brands including McDonald's, Mastercard, Corona, Presidente, Visa, Jeep, Gatorade, UNICEF, Sirena, and leading financial institutions.
Her work has earned more than 180 international awards, with recognition at Cannes Lions, D&AD, Clio Awards, The One Show, New York Festivals, El Ojo de Iberoamérica, and El Sol. She has also served as a juror at leading industry shows, including Clio Awards, Effie Awards, New York Festivals, FIAP, and MAD Stars.
Committed to advancing the creative industry, Lissette is co-founder of La Vara, the Dominican Republic's leading creative awards platform, co-founder of CREDO (Creativos Dominicanos), and a member of ADECC's Creative Committee.
Passionate about developing talent, she has taught creativity and copywriting at institutions including Chavón School of Design (Parsons affiliate), Miami Ad School, Brother, Atomic Garden, and Brave Creative School. As a mentor, educator, and speaker, she regularly contributes to conversations around creativity, leadership, innovation, and the future of advertising.
Lissette holds degrees from APEC University and BARNA Business School and is a graduate of Brother, one of Latin America's most recognized creative schools.
Skills
Advertising, Audio Visual, Brand Management, Brand Stategy, Copywriting, Creative Direction, Digital Art, Illustration, Presentation, Team Management, Video Production, Writing
Sector Experience
Advertising, Arts, Audio / Visual, Communications, Magazines & Comics, Marketing, Outdoor, Production, Social Network / Community
Awards
Ad Stars Crystal, Ad Stars Finalist, Ad Stars Silver, Cannes Lions - Bronze, Cannes Lions - Shortlist, Cannes Lions - Silver, Clios - Bronze, Clios - Gold, Clios - Grand Award, Clios - Shortlist, Clios - Silver, D&AD Award - Graphite Pencil, D&AD Award - Wood Pencil, Effie\'s - Bronze, Effie\'s - Gold, Effie\'s - Silver, El Ojo Bronze, El Ojo Gold, El Ojo Silver, El Sol, Festival de Antigua, Festival of Media Award, FIAP, New York Ad Festival - First Prize, New York Ad Festival - Second Prize, New York Festival - Finalist, One Club Award - Silver, One Show - Bronze Pencil, One Show - Gold Pencil
Clients
ARS Humano, Asociación Cibao, Banco Popular, corona beer, Fundación Fe y Alegria, Gatorade, Jeep, MasterCard, McDonald's, PedidosYa, Presidente Beer, Tiendas Sirena, Unicef, Visa