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About me

Lissette Guzmán is an award-winning creative leader with more than 20 years of experience building brands, ideas, and creative cultures across Latin America.

Currently General Creative Director at McCann Santo Domingo, she has previously held leadership roles at Pagés BBDO, Publicis, and Y&R Damaris, working with brands including McDonald's, Mastercard, Corona, Presidente, Visa, Jeep, Gatorade, UNICEF, Sirena, and leading financial institutions.

Her work has earned more than 180 international awards, with recognition at Cannes Lions, D&AD, Clio Awards, The One Show, New York Festivals, El Ojo de Iberoamérica, and El Sol. She has also served as a juror at leading industry shows, including Clio Awards, Effie Awards, New York Festivals, FIAP, and MAD Stars.

Committed to advancing the creative industry, Lissette is co-founder of La Vara, the Dominican Republic's leading creative awards platform, co-founder of CREDO (Creativos Dominicanos), and a member of ADECC's Creative Committee.

Passionate about developing talent, she has taught creativity and copywriting at institutions including Chavón School of Design (Parsons affiliate), Miami Ad School, Brother, Atomic Garden, and Brave Creative School. As a mentor, educator, and speaker, she regularly contributes to conversations around creativity, leadership, innovation, and the future of advertising.

Lissette holds degrees from APEC University and BARNA Business School and is a graduate of Brother, one of Latin America's most recognized creative schools.

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