ABOUT

CONTEXT
In Latin America, ice cream tubs are never just ice cream tubs. Opening one usually leaves us with a tub full of beans, broth, marinated meat... and the soul-crushing, killer-of-joy moment of disappointment when you realize it's anything else but ice cream.
It's simply not fair, so Pedidos Ya had to step in.
Not only to deliver joy, but to deliver a scoop of justice.
IDEA
We launched "Scoop of Justice" by PedidosYa, a national, social campaign powered by the community's outrage, calling out victims to report their freezer betrayal. By partnering with Helados Bon, Dominican Republic's #1 ice cream brand, we offered people a chance to report their deception in a mini-site, fill out a quiz, and, based on the emotional damage, receive a discount to replace heartbreak with an actual ice cream delivery.
Influencers sparked the conversation, called on the people, and so the cold revolution began -one freezer at a time.