Lily's work
About Lily
I believe that great design does more than look beautiful — it tells the authentic story of a brand, a product, and the people behind it. That belief has driven every creative decision across my ten-year career directing campaigns and brand identities for companies like DIME Beauty Co., Backcountry, EBY by Sofia Vergara, Ivy City Co., and numerous high-profile clients of Structured Agency including GXVE Beauty by Gwen Stefani, Jennifer Fisher, and Crooked Media. I am writing to express my enthusiasm for the opportunity to bring that same passion and leadership to your creative team.
Throughout my career, I have grown from designer to creative leader — building, mentoring, and inspiring teams while owning the full creative lifecycle from concept through execution. At EBY, I led a team of five designers alongside the Creative Director and company founders, shaping campaigns that communicated both cutting-edge fabric technology and the brand's social good mission to fund microloans for women entrepreneurs. At DIME Beauty, I collaborated with senior leadership to lead our design team and define the visual direction of one of the fastest-growing skincare brands in the country, including our partnership with Ulta. Whether I am directing a photoshoot, designing a print catalog that reaches half a million homes, or building a motion graphics campaign from scratch, I approach every project with the same question: how can this design create meaning
My experience spans the full spectrum of creative output: brand identity systems, omnichannel campaign design, email marketing, websites, landing pages, catalogs, packaging, POP displays, social media, paid advertising, motion graphics, and commercial video production. I am equally comfortable in Figma and the Adobe Creative Cloud, and I ground my creative instincts in data — using performance analytics to refine and elevate the work. Beyond client work, I have been honored to present as a Featured Artist with Adobe on two occasions, and I currently serve as Director of Marketing on the board of the Salt Lake Book Festival.
Throughout my career, I have grown from designer to creative leader — building, mentoring, and inspiring teams while owning the full creative lifecycle from concept through execution. At EBY, I led a team of five designers alongside the Creative Director and company founders, shaping campaigns that communicated both cutting-edge fabric technology and the brand's social good mission to fund microloans for women entrepreneurs. At DIME Beauty, I collaborated with senior leadership to lead our design team and define the visual direction of one of the fastest-growing skincare brands in the country, including our partnership with Ulta. Whether I am directing a photoshoot, designing a print catalog that reaches half a million homes, or building a motion graphics campaign from scratch, I approach every project with the same question: how can this design create meaning
My experience spans the full spectrum of creative output: brand identity systems, omnichannel campaign design, email marketing, websites, landing pages, catalogs, packaging, POP displays, social media, paid advertising, motion graphics, and commercial video production. I am equally comfortable in Figma and the Adobe Creative Cloud, and I ground my creative instincts in data — using performance analytics to refine and elevate the work. Beyond client work, I have been honored to present as a Featured Artist with Adobe on two occasions, and I currently serve as Director of Marketing on the board of the Salt Lake Book Festival.