About me

I believe that great design does more than look beautiful — it tells the authentic story of a brand, a product, and the people behind it. That belief has driven every creative decision across my ten-year career directing campaigns and brand identities for companies like DIME Beauty Co., Backcountry, EBY by Sofia Vergara, Ivy City Co., and numerous high-profile clients of Structured Agency including GXVE Beauty by Gwen Stefani, Jennifer Fisher, and Crooked Media. I am writing to express my enthusiasm for the opportunity to bring that same passion and leadership to your creative team.

Throughout my career, I have grown from designer to creative leader — building, mentoring, and inspiring teams while owning the full creative lifecycle from concept through execution. At EBY, I led a team of five designers alongside the Creative Director and company founders, shaping campaigns that communicated both cutting-edge fabric technology and the brand's social good mission to fund microloans for women entrepreneurs. At DIME Beauty, I collaborated with senior leadership to lead our design team and define the visual direction of one of the fastest-growing skincare brands in the country, including our partnership with Ulta. Whether I am directing a photoshoot, designing a print catalog that reaches half a million homes, or building a motion graphics campaign from scratch, I approach every project with the same question: how can this design create meaning

My experience spans the full spectrum of creative output: brand identity systems, omnichannel campaign design, email marketing, websites, landing pages, catalogs, packaging, POP displays, social media, paid advertising, motion graphics, and commercial video production. I am equally comfortable in Figma and the Adobe Creative Cloud, and I ground my creative instincts in data — using performance analytics to refine and elevate the work. Beyond client work, I have been honored to present as a Featured Artist with Adobe on two occasions, and I currently serve as Director of Marketing on the board of the Salt Lake Book Festival.

Skills

2D Animation, Art Direction, Artist Management, Brand / Logo Design, Brand Management, Brand Stategy, Branding, Campaign Planning, Creative, Creative Direction, Editorial Design, Email Design, Event Design, Graphic Design, Packaging Design, Photo Editing, Point of Sale Design, Rendering, Team Management, Typography, Visual Effects, Visual Layout, Web Design

Sector Experience

Beauty, Branding, Design, Fashion, Magazines & Comics, Marketing, Outdoor, Social Enterprise

Awards

Adobe Featured Artist

Clients

Andar, Backcountry, Crooked Media, DIME Beauty, EBY by Sofia Vergara, GVXE by Gwen Stefani, Ivy City Co., Jennifer Fisher, Mad Rabbit Tattoo, Mott & Bow, Partake Foods, Structured Agency, Sundance