About me

I believe that great design does more than look beautiful — it tells the authentic story of a brand, a product, and the people behind it. That belief has driven every creative decision across my ten-year career directing campaigns and brand identities for companies like DIME Beauty Co., Backcountry, EBY by Sofia Vergara, Ivy City Co., and numerous high-profile clients of Structured Agency including GXVE Beauty by Gwen Stefani, Jennifer Fisher, and Crooked Media. I am writing to express my enthusiasm for the opportunity to bring that same passion and leadership to your creative team.

Throughout my career, I have grown from designer to creative leader — building, mentoring, and inspiring teams while owning the full creative lifecycle from concept through execution. At EBY, I led a team of five designers alongside the Creative Director and company founders, shaping campaigns that communicated both cutting-edge fabric technology and the brand's social good mission to fund microloans for women entrepreneurs. At DIME Beauty, I collaborated with senior leadership to lead our design team and define the visual direction of one of the fastest-growing skincare brands in the country, including our partnership with Ulta. Whether I am directing a photoshoot, designing a print catalog that reaches half a million homes, or building a motion graphics campaign from scratch, I approach every project with the same question: how can this design create meaning

My experience spans the full spectrum of creative output: brand identity systems, omnichannel campaign design, email marketing, websites, landing pages, catalogs, packaging, POP displays, social media, paid advertising, motion graphics, and commercial video production. I am equally comfortable in Figma and the Adobe Creative Cloud, and I ground my creative instincts in data — using performance analytics to refine and elevate the work. Beyond client work, I have been honored to present as a Featured Artist with Adobe on two occasions, and I currently serve as Director of Marketing on the board of the Salt Lake Book Festival.

Work
Articles
Achievements
Activity

Lily's Followers

Alexis Koukoulis

Architect, Alfa Kapa

Greece

Connect

View profile
Julie Burchell

copy editor

United Kingdom

Connect

View profile
Sarah Beatty

Creative

United Arab Emirates

Connect

View profile
Basetsana Paulus

Fashion Stylist

South Africa

Connect

View profile
Ali Assafi

Concept Artist

Iraq

Connect

View profile

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.

Lily's Followers

Alexis Koukoulis

Julie Burchell

Sarah Beatty

Basetsana Paulus

Ali Assafi