About me
Most businesses reach a point where the brand hasn't kept pace with the company. The business has grown. The thinking has evolved. But externally, it still looks and sounds like it did three years ago. Maybe five.
The pitches get harder to win. The premium harder to justify. Marketing gets busier and delivers less.
It tends to get called a brand problem. It usually isn't. It's an ambiguity problem. The market can't commit to you because you haven't been entirely clear with it.
That's the work I do at Catalyst Brand, the brand strategy and visual identity arm of the Catalyst group. We help growing B2B businesses remove the ambiguity, align their teams and build brands that are clear enough to be understood by AI and strong enough to be chosen by people.
I've spent over 20 years doing this, mostly in B2B, mostly at the point where a business is ready to stop explaining itself and start being understood.
If it sounds familiar, follow along. I write about this every week.
Skills
Brand / Logo Design, Brand Stategy, Branding, Web Design
Sector Experience
Architecture, Branding, Charity / Not for profit, Construction, corporate, Design, E-Commerce, Education, Finance, Print, Real Estate / Property
#7 Ranked Brand Consultanton 17th April 2015 Project featured:Brochure - Pricelist
on 15th February 2016 Project featured:Ardent Branding and Website
on 1st April 2024