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About me

Most businesses reach a point where the brand hasn't kept pace with the company. The business has grown. The thinking has evolved. But externally, it still looks and sounds like it did three years ago. Maybe five.
The pitches get harder to win. The premium harder to justify. Marketing gets busier and delivers less.

It tends to get called a brand problem. It usually isn't. It's an ambiguity problem. The market can't commit to you because you haven't been entirely clear with it.

That's the work I do at Catalyst Brand, the brand strategy and visual identity arm of the Catalyst group. We help growing B2B businesses remove the ambiguity, align their teams and build brands that are clear enough to be understood by AI and strong enough to be chosen by people.

I've spent over 20 years doing this, mostly in B2B, mostly at the point where a business is ready to stop explaining itself and start being understood.

If it sounds familiar, follow along. I write about this every week.

Details

AvailabilityLooking for work

ContractPerm, Freelance, Temp-Perm, Remote

LocationBirmingham, London: United Kingdom

Working LocationsBirmingham: United Kingdom, London: United Kingdom

Skill LevelSenior, Director

LanguagesEnglish

Tagged Job TitlesBrand Consultant, Creative Director, Branding Designer

Ranking

#7 Ranked Brand Consultant

Achievements

Top 25Brand Consultant

See all achievements

Recommendations

Currently No Recommendations

Skills

Brand / Logo Design, Brand Stategy, Branding, Web Design

Sector Experience

Architecture, Branding, Charity / Not for profit, Construction, corporate, Design, E-Commerce, Education, Finance, Print, Real Estate / Property

CV / Resume

Lee's CV/Resume

Activity

Connections48 Followers418 Following55

Likes22

Creativepool member since 20 September 2006

Lee's work

Building a Brand with Purpose for Education Procurement

A rebrand for an Important Cause

Ardent Branding and Website

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