About me

Creative Director, Design Leader, and Product Designer with over 28 years of experience leading the creation of digital products, automotive HMI systems, games, and interactive experiences for global brands and emerging businesses.
My work spans creative direction, design leadership, product strategy, UX, UI, HMI, motion design, and interactive entertainment. I have delivered projects across games, automotive, film, television, mobile, advertising, and digital products, working with organisations including Microsoft, Sony, Jaguar Land Rover, Cadillac, Lotus, Fisker, Netflix, Warner Bros., and CEER.
Career highlights include contributions to major entertainment properties such as Space Jam: A New Legacy, Fast & Furious 9, Star Wars Jedi: Survivor, Halo Infinite, Halo 5, Madden NFL 20, DJ Hero 2, Kameo: Elements of Power, Perfect Dark Zero, Viva Piñata, Guitar Hero Live, and Call of Duty: Modern Warfare 3.
Within automotive, I have helped shape next-generation user experiences for programmes including the Lotus Theory 1 concept, Lotus Eletre, New Defender, Cadillac LYRIQ, Fisker Ocean, and CEER, spanning HMI strategy, UX, UI, motion design, and visual direction.
Alongside consultancy and leadership roles, I have founded studios, secured funding, built multidisciplinary teams, and independently developed products including Alpha Zoo, Super Powerboy, and Fuzz Battle.

Skills

3D Design, Advertising, App Development, Art Direction, Artist Management, Brand / Logo Design, Character Design, Creative Direction, Desktop Publishing, Digital Marketing, Digital Strategy, Game Design, Graphic Design, Illustration, Management, Motion Graphics, Point of Sale, Point of Sale Design, Print Design, Product Design, Production, Studio Management, Team Management, Usability, UX/UI

Sector Experience

Advertising, Computer Games, Design, digital, Mobile

Awards

Cream Award, DADI\'s, Fresh Award

Clients

343 Industries, 505 games, Activision, Aston Martin, Bent, Bentley, Cadillac, CEX, Codemasters, Electronic Arts, Faraday Future, Fisker Inc, Ford, Freya, Game Stick, gsk, Hyundai, Jaguar Land Rover, Lafarge Tarmac, Lionhead, LIVGolf, Lotus, Lucasfilm, Major League Baseball, MAN Trucks, Microsoft, NASA, Netflix, Nike, Nintendo, Nintendo Software Technology, Oracle, Pixel Toys, PlayJam, Playstation, Porsche of Chattanooga, Rareware, Royal Mail, Škoda, Sony, THQ, Universal Pictures, Warner Bros. Entertainment Group of Companies